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You’re going to want to try these must-have beauty buys while they’re on sale — and if you already love ‘em, it’s time to stock up.

I'm a Shopping Editor who uses my passion for hitting "add to cart" (and my 8+ years in media) to curate the best products on the web — I'm particularly passionate about finding the best beauty products, which probably stems from my days of working at Lush Cosmetics, where I learned about effective skincare ingredients while getting covered in bath bomb dust every day.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "I like these bronzing drops — they give a really nice, subtle glow without looking orange or fake. A little goes a long way, so you can build up the color slowly. The formula mixes easily with moisturizer or foundation, but you do have to blend carefully, or it can look a bit patchy. Overall, great for a natural, sun-kissed look." —Amazon Customer

Price: $19.50 (originally $39), and see other Drunk Elephant deals here.

Promising review for the Lip Glowy Balm: "Yes, it's a pricy lip gloss. I splurged on one of these and a lip mask, just to see what all the hype is about and...it's valid. Very valid. Ridiculously valid. This lip gloss goes on thick like a luxe gloss, but smooth like an oil. Lots of slip on the lip and absolutely zero stickiness. It also lasts for hours where most lip gloss is gone with one sip of water. It is, seriously, the best lip gloss that I've ever used." —DarlingBlueEyes

Promising review for the Neo Blurring Powder: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim

Price: $11.40+ for the Lip Glowy Balm (originally $19; available in nine on-sale scents) and $14.40+ for the Lip Sleeping Mask (originally $24), $15 for the Neo Blurring Powder (originally $25), and see all Laneige deals here.

Promising review for the Naked 2 Palette: "This mini palette is a great buy. I gravitate towards neutral matte shadows so this really works for me. It's perfect for traveling and carrying in my bag to use when I'm away from home. Performance wise, the shadows stay true all day — never muddy or smudge. I highly recommend this palette." –Starz123

Promising review: "I love Urban decay eyeliner. Colors are bright and vibrant. Plus they don’t run they stay in place. I’ve used this eyeliner for the last 10 years and I have several colors I switch between. Plus it’s a longer pencil than most other brands so you can get more out of it." —Susan E. Stribling

Price: $21 for the Naked 2 Palette (originally $35), $13.80 for the eye pencils (originally $23; available in 25 colors), and check out more Urban Decay deals here.

Promising review: "Fell in love with this lipliner. It was the exact shade I was hoping it would be... Goes on like butter and stays on! It's worth the cost as others didn't sharpen well, or some you twist to get more liner, and the whole liner breaks off, which is annoying. But this so far is smooth, feels nice, and the color was exactly what I wanted." —Eme522

Price: $19.60 (originally $28; available in 23 shades), and see more Charlotte Tilbury deals here.

Promising review: "My dermatologist recommended this sunscreen, and I’m really happy with it... The texture is very lightweight with a mild, pleasant scent. It goes on smoothly, works perfectly under makeup, and doesn’t feel greasy or leave any shine. It also doesn’t pill, which is a big plus. Most importantly, the formula is excellent, with SPF 46 and ingredients suitable for sensitive skin. The packaging is also convenient, with an easy-to-use pump dispenser." —Evgeniya

Price: $18.80 (originally $23.50), and see more Elta MD deals here.

While this might be on the pricey side for a lip mask, in terms of schmancy beauty gifts, it's a good bang for your buck!

Promising review: "As someone who chronically bites her lips, I needed something that would moisturize my lips, keep them soft, and prevent myself from peeling off any dried skin. At first, I was a bit skeptical as I am with any product I try, but this lip mask proved to be one that was well worth the money spent. I applied it before I went to bed and woke up 8 hrs later with my lips feeling soft and conditioned! Even after applying it in the mornings and going about my day, my lips continue to remain nice and plump (given that I don't drink water from a cup). The smell is a light peach scent that is not overbearing but rather very calming. Not to mention a little goes a LONG way. I bought this lip scrub for the first time in early October 2023 and I just had to order the second one [February 2024]. I applied it day and night, and it lasted almost 5 months, which is unbelievable given that the container is not that big. I completely abandoned the famous Laneige Lip Sleeping Mask for this one— that should tell you how good it is. All in all, I give this lip scrub 5 stars and highly recommend it to anyone I know." —Jennifer S

Price: $20.28 (originally $29) — and shop all of the Tatcha deals here

Btw, this is at the lowest price it's been since 2023. Check out Buxom's other Prime Day deals here.

Promising review: "It LOOKS, FEELS, tastes, and smells AMAZING!! And it actually gives the 'illusion' of plump lips by using lighter shades and the high shine + shimmer accents your lips. It tingles when you apply it, which feels really nice, and it's actually addicting, I kept reapplying it all day long even when I didn't need to, because I loved it so much! I personally think *all* the colors are gorgeous and 99% of them would look great on 99% of the population. They are so versatile! I ordered 'Claire' because it had a more natural lip color to it, but has a shimmery-glittery sheen. This color is great for all types of makeup combos, day, night, professional, you name it." —Ash

Price: $13 (originally $26; available in 94 colors) — and see more Buxom deals here.

Psst! Tarte's Shape Tape Concealer and Maracuja Juicy Lip Plump are also 40% off! 

Promising review: "I’ve used mascara for 15 years, I’ve tried a million kinds and this is by far the best. I have long eyelashes and have always had issues with getting raccoon eyes or it winding up on my eyelid throughout the day. This mascara stays on the lashes for 16+ hours, no smudging, and is incredibly easy to remove at the end of the day. Also noting less damage to my eyelashes with how easily the product comes off. 10/10, buy this." —Shelby Droegemueller

Price: $16.80 (originally $28; available in brown and black and two sizes), and see more Tarte deals here.

Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me; will def try the others!" —Kristy

Price: $14.99 (originally $23.99; available in five styles)

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "I am 60, and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, nonsticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption, and circulation." —Amazon Customer

Price: for the jumbo size $38.40 (originally $48) — check out more Sol De Janeiro deals here

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.