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Take it from someone who sees every new trip as a chance to improve my packing and flight experience.

As a Deputy Editorial Director for BuzzFeed’s shopping team, I love to get into the weeds of why a product’s worth the money by deep diving into customer reviews, and product-testing as much as possible.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "Genius and just as smooth as the videos show. Hard to believe but looks and work just as advertised. Very convenient, very sturdy. Does a good job keeping things cold, and folds up nicely so I can store in my truck without taking up much space. Glad we bought it." —DK

Price: $139.99 (originally $199.99; available in three colors)

Check out a TikTok of the Airplane Pockets tray table cover in action. 

Airplane Pockets is a small business that specializes in sanitary, portable travel organization products. 

My colleague Emma Lord owns and loves this: "I used this on a roundtrip from NYC to Tokyo, both with connecting flights in Canada, and cannot sing its praises enough. It fit all four of the different tray tables I used it on and was so ridiculously handy for keeping track of all my littler odds and ends like AirPods, the plane's headphones, earplugs, a sleep mask, a book, gum, a scrunchie, and little snacks. The hanging end of it easily tucked into the built-in sleeve of the seat in front of me for takeoff and when other passengers needed to scoot past me in my aisle seat. Usually, I feel like a hot mess and get frustrated rooting around in the grimy sleeve for my stuff, and this was such a refreshing solution! Several flight attendants even asked where I got it to buy one for themselves!"

Promising review: "I have taken it on every trip since I bought it. I love it, so easy to just tuck things away and not forget them in the back of the plane seats!" —Kevin H.

Promising review: "Love these. Use them now for every trip. I only take carry-on, so it definitely compacts my clothing. Also helpful for organizing items like pants in the large cube, shirts in the medium cube, and small for undergarments. I stuff a lot in them, and seams and zippers are still holding up great!" —LINDA

Price: six for $30.39 (originally $39.99; available in 29 colors).

Plus, you can get 25% off the ~lifting~ version~!

Promising review: "Stop looking for other nipple covers. I can't tell you how many nipple covers I've wasted money on for them to be terrible. These actually stick, are seamless, and are easy to clean!" —CK

Price: $17.85 (originally $28.50; available in five shades and three sizes).

Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! Within minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after-feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me; will def try the others!" —Kristy

Price: $14.99 (originally $23.99; available in five styles)

It's recommended for children between 8 and 45 pounds and can be used in four different holding positions — feeding/breastfeeding, side carrying, front facing, and face-to-face. See why this mama calls the Tushbaby "the best invention for parents of young children" on TikTok. 

Promising review: "This has been one of MANY items I have purchased thanks to TikTok, and I'm glad I did. Super easy to use, easy to adjust, and most importantly it helps with support tremendously. It comes with pockets and a place to hold bottles/sippy cups, which can be very handy. My 8-month-old weights around 30–35 lbs, and he's basically attached to me 24/7, carrying all day was killing my back and arms! Thank God for this invention, my arms and back can rest." —Jennifer Calle

Price: $63.74 (originally $84.99; available in two colors) — and shop all the TushBaby deals

Promising review: "I have been a traveler for over 12 years flying or riding a bus to over 48 countries and then continually traveling within each country. This is by far the best product that I have come across. While I am fortunate to be just about 5' tall, which means I can wrap myself up comfortably in one seat, my head barely reaches the head rest or wing flaps so I'm left to my own devices; usually itchy sweaters, scarves that are too thin to make a dent or my neighbor's shoulder. I used to carry an actual pillow with me but keeping it clean and fitting it into a tight space when I'm done with it has proven quite complicated. None of them allow me to get comfortable how I need to without having to fix it multiple times throughout my travels. The adjustable velcro strap and the ability to move the Trtl from left to right to center allows for complete and perfect comfort and control all around. No matter where I'm sitting or which position I feel the desire to move into, the Trtl has always kept my head supported. I have not once cramped or even better, had a difficult time falling asleep on a long ride. There is no product comparable to this one on the market. It really has made travelling more enjoyable." —J Rich

Price: $43.98+ (originally $64.99; available in five styles)

Check out a TikTok of the Laneige Neo Blurring Powder in action.

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim

It has three speeds and is USB rechargeable. 

Promising review: "I am so amazed by this fan! I take this EVERYWHERE: traveling, hiking, sporting events, running, biking, and I’ve even slept with it on! I like that it’s charged by USB and has three speeds that definitely deliver cool air. It can be adjusted to your neck size. To clean it, wipe it down with a damp cloth and wipe it dry. It’s lightweight too." —Garnet & Black

Price: $24.69+ (typically $39.99; the best deal is on the pure black colorway; available in four colors)

Psst, AAD Guidelines recommend using sunscreen with at least SPF 30, so this meets that recommendation!

Promising review: "My dermatologist recommended this sunscreen, and I’m really happy with it... The texture is very lightweight with a mild, pleasant scent. It goes on smoothly, works perfectly under makeup, and doesn’t feel greasy or leave any shine. It also doesn’t pill, which is a big plus. Most importantly, the formula is excellent, with SPF 46 and ingredients suitable for sensitive skin. The packaging is also convenient, with an easy-to-use pump dispenser." —Evgeniya

Price: $18.80 (originally $23.50) — and shop all Elta MD deals here

Promising review: "I bought these headphones with the intention of studying Japanese and occasionally listening to music. I now use them for genuinely any activity that involves headphones. I game, study, and listen to music with these. The sound quality is absolutely amazing, and they sound very professional. I'm highly into audio equipment and have built my own stereo systems, and I believe I can say these headphones are a product you will not regret buying. The battery life is also highly impressive, lasting multiple days with heavy use. If you are looking for professional headphones without the professional price tag, I would definitely purchase the Sony WH-CH720N Headphones. This isn't a paid review, but you gotta give credit where credit's due. I'm impressed." —Derickfunny79

Price: $83 (originally $179.99; available in three colors) — and shop all the Sony deals

Promising review: "I use these every day at work! Love these — easy to learn and to use. Best thing about them? Well, everything, lol. Good sound, they hold a charge for long periods, and I don’t have to worry about them losing power. I can answer my phone easily and then go back to music without a problem. Definitely a great buy and worth the money! Love this color, too!" —Erin

"These are the best quality earbuds for the price! I found them through TikTok and have zero regrets. I’d definitely repurchase if needed." —Hamrick

Price: $23.24+ (typically $35.99; available in nine colors)

Check out this TikTok of Mikayla Nogueira's review of this foundation.

Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product, and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer, so if you're older, that's something to keep in mind. Overall, beautiful and long-lasting. This will be my go-to foundation from now on." —AJ Bond

Price: $9.50 (originally $25; available in 40 shades and a mini size)

Check out a TikTok of the Tumella umbrella in action.

Promising review: "Why would anyone want to purchase another umbrella with the warranty this one gives? Not like you will need the warranty with this build quality. Almost every umbrella I have owned has five, maybe six, thin metal rods held together with a tiny pin to form the frame. This thing has reinforced ribs, is as light as you can get, looks great, and all at a low price. Yeah, this is all I need." —E. Smoker

Price: $14.98+ (typically $29.99; available in 25 colors and packs of two)

FYI, depending on your situation, water may be enough to rehydrate you! Read more about electrolyte-enhanced drinks and hydration at Cleveland Clinic. 

Promising review: "Liquid I.V. does an amazing job hydrating. I purchase their product for 40+ employees who work in a construction-related industry. Hydration is so important while working in the hot Georgia Sun, and this product aids in this 100%. Now, let’s talk about the firecracker flavor! When we produced these for our crew, ages 23–60, all of their eyes lit up, and they were super excited. Many of them did not know this flavor existed. Quite honestly, I didn’t either until I came across them on Amazon. They all loved the flavor. In particular, the ones who were older kept telling me it tasted like their childhood. Seriously, who hasn’t stood outside an ice cream truck ordering the Firecracker Popsicle?" —Disney Diva

Price: $16.53 for 16 packets (typically $23.62; available in 17 other flavor options). The sugar-free Ring Pop (another personal fave) is also on sale.

Promising review: "I’ve been wanting a sturdy and cute beach bag that was not mesh and or a basic tote. This is it! It comes with a dry bag for a phone. The handles are thick. The iridescent color looks so cool in the sun, and it’s the perfect size. I fit two towels, a sunscreen bag, two changes of clothes, a speaker, goggles, and snacks. With extra room too. I love the new silver-black color, but this purple was on sale, so I went for it. Matches perfectly with my black swimsuit." —Daniela G

Price: $47.99+ (originally $99.99+; available in six other colors with varying discounts)

—Quirky Things On Sale For Prime Day You Won’t Be Able To Resist

—What Parents Should Actually Buy During Prime Day

—Things You’ll Want To Splurge On During Prime Day

—Things At Their Lowest-Ever Prices This Prime Day

And check out our roundups of the best deals across a variety of categories, including home, beauty, food & kitchen, practical, under-$25, TikTok finds, and more.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.