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Props to this sweat-activated dry shampoo and ridiculously lifelike new “brow inserts” styling pen for never beating the witchcraft allegations.

As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

Psst — a lot of reviewers mentioned this also helped prevent peeling and itching!

Promising review: "Miracle worker! I always get sunburnt on summer vacations, without fail, no matter if I reapply sunscreen. This balm makes sure I don't have to pay the painful price. If you apply it as soon as you notice the burn, it keeps it from stinging the next day, but you do have to be on top of it. I try to make sure I do a full body burn check after coming in from the sun, before doing anything else. I usually apply it as soon as I find the burn, then a couple of times a day until the redness fades." —noble strength

Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

Promising review: "My favorite dry shampoo! It smells great and truly is sweat-activated. I wear it during some heavy workouts, and I can smell it, and it helps keep my hair from being greasy if I have plans after." —Marianna Stutts

Get it from Amazon for $9.98+ (available in two sizes). 

Promising review: "I used this product years ago and had the most amazing skin, but I assumed it was mostly genetics. Now that my skin is showing signs of aging, I decided to give it another try — and I’m so glad I did. My skin is transforming daily. They say your skin can rebuild itself, and it really does — especially when you remove the buildup of dead skin cells. I’ve been using it morning and night, and I genuinely look younger. My skin feels polished, my pores are noticeably smaller, and I need much less makeup. Such a fantastic product — highly recommend!" —Sweet Caroline 

Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "My hair was starting to thin rapidly in my mid-20s. Thankfully, I caught it early. I started using this shampoo regularly, and haven’t done any other treatments. The thinning immediately slowed and eventually stopped. It’s six years later, and I still have a great, full head of hair. Judging by my family history, I should be totally bald by now, and this product is the only thing I've used. I credit this stuff with saving my hair! What a miracle!" —Amazon Customer

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub as you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

The color-adaptive formula is designed so one of four shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

Megababe is a small business that specializes in body care. 

Promising review: "Megababe Thigh Rescue has been a total game changer for me. It goes on clear and never feels greasy or sticky. If anything, it is moisturizing. The chafe protection lasts up to 12 hours, which is a huge win. I use it on my thighs, my waistband, and anywhere my skin tends to rub together. The quality is great, and it smells wonderful without being overwhelming. As a bigger girl, this is essential for me, especially in the summer. It works perfectly with dresses, shorter shorts, and anything that might cause rubbing. This is 100 percent a necessity in my routine." —Stephanie

Psst — BuzzFeeder Elizabeth Lilly has tried the newer Megababe anti-chafing gel, and is already a fan! 

Promising review: "I’ve tried expensive ones from Sephora, but this one outperforms them all. The precision actually mimics real hair. This is officially my new holy grail. Maybelline never fails. Best drugstore brand, period." —CaliConsumer

Get it from Amazon for $14.99 (available in five shades). 

Check out a TikTok of the Aussie multi-use spray in action. 

Promising review: "This is an amazing product! It’s like that other '10' product, but MUCH more affordable! You only need to spritz some on your hand, rub palms together, and then apply. I have yet to try it on dry hair, but as a leave-in applied on wet hair, it is amazing! My hair is dry, medium to thick, and its texture changes due to hormonal fluctuations and certain medications. My hair feels wonderful with this (and it smells great, not overpowering at all). Best leave-in I’ve used in quite a long time that doesn’t leave my hair feeling weighed down or dirty. Highly recommend if you like “10” products. Can’t go wrong with this stuff!" —Shayne

Promising review: "I’m really impressed with this product. It’s very easy to apply, the same way you would any lotion. It absorbs quickly into the skin. There is a very light, pleasant fragrance. I had no issues with application or streaks. The tanning lotion gives a nice bronze appearance to the skin, which is what I was looking for. The sunless tanner allows you to continue to build the color until you reach your desired look." —Amazon Customer

Get it from Amazon for $10.47 (available in Fair to Medium, Medium to Deep, and several sizes). 

Check out a TikTok of the laundry spray in action. 

Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).

Get it from Amazon for $13.98+ (available in different sizes).

Promising review: "This product actually works! Very affordable, too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" —Mona L Cureton

Promising review (for photos above): "These photos were taken just FOUR days apart after using this product two times a day. I heard about this product on TikTok, and am SO happy I gave it a try. I am now on my second tube. It is soothing and lightweight, and I will continue to purchase this product again and again!" —Jenna Shaner

Get it from Amazon for $9.90+ (available in two sizes). 

K18 is a small business that specializes in hair products. 

To use, wash your hair with shampoo and not conditioner. Towel dry your hair and apply the hair mask, leaving it for four minutes. Then style as usual without rinsing. 

Here's what BuzzFeeder Melanie Aman says about it: "I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. I was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier. Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post shower to activate and then you can style your hair (or just let it air dry like I do). I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it."

Promising review: "My hairstylist recommended this product for my hair, and it was such a superior product to anything else I have used. It is expensive, and I have long hair, so it is doubly expensive, but so worth it. As I aged, my hair became really frizzy and dry, but this product changed everything, leaving my hair so manageable, silky, soft, and with no frizz. I cannot say enough good things about K18." —Dawne

Promising review: "I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, including soap scum. I’ll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house." —Tara D. 

Get it from Amazon for $18.69 (available in two scents and two sizes).  

Promising review: "I absolutely love this product. I saw it on TikTok and figured I would give it a try. My grandmother passed away almost eight years ago, and she left me her first engagement ring in her will. I have tried so many jewelry cleaners, toothpaste, and toothbrush, you name it, tried everything except for sending it away to get cleaned. I ordered the Diamond Dazzle Stik on Thursday, and it arrived the following Saturday, fast shipping! Today is Sunday, and I cleaned my ring with the Diamond Dazzle Stik. My ring is just as shiny as it was when my grandfather bought it for my grandmother many, many years ago. I will definitely use this Diamond Dazzle Stik on all my jewelry. Highly recommended!" —Heather

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Check out a TikTok of the eye drops in action. 

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Here's what BuzzFeeder Maitland Quitmeyer has to say about it: I bought this for my white porcelain kitchen sink and I've since texted five people about it, which is really a lot for such a boring grown-up product. It cleans beautifully, but the *best* thing about it is its ability to repel stains after cleaning. You know that thing when you rinse out your coffee cup and the coffee water just lingers in your sink, and you have to purposefully rinse it out for two minutes? You don't have to do that — the coffee can't stick to the sink and just goes RIGHT down the drain. Time saved, sink clean — this is really a Virgo dream product right here.

Promising review: "I first saw this product on TikTok. I was skeptical, as not everything that blows up works as well as they say. But after trying so many different sink cleaners, I was ready to give this a try. I followed the directions exactly on the bottle, and the results were instant. I will not go back to any other cleaner for my sink." —lexidan

Basic Vigor is a US-based small business specializing in all-natural migraine relief products. 

Read more about aromatherapy and stress and tension at Johns Hopkins.

Promising review: "I’ve had migraines all my life — I’m 31 now. I’ve been on all kinds of prescriptions that work, but make me so sleepy... I’ve been using this stick for one week now, and it’s amazing! I rubbed it on at the first hint of a headache/migraine, and it takes care of it fast. I haven’t taken a prescription migraine since I started using it." —Amanda Braswell

Read BuzzFeed's review of the migraine stick for more deets!

Check out a TikTok of the E.l.f. tubing mascara in action. 

I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. 

Get it from Amazon for $8 (available in three shades). 

Fullstar is a small business established in 2017 that specializes in kitchen gadgets. 

Check out a TikTok of the veggie chopper in action. 

Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper, which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the food and it has a generous container." —Amazon Customer

Get it from Amazon for $26.99+ (available in six styles and in six colors). 

Sneakerasers is a small business that specializes in shoe care products. 

Check out a TikTok of the SneakErasers in action. 

Promising review: "I have a couple of pairs of sneakers I stopped wearing because they started looking a bit grungy. Just couldn't justify throwing them away, though, because they were still in great shape and not very old. I came across these sponges and took a chance. They work like a charm. I cleaned two pairs of shoes and could not believe the results! Awesome." —Spencer

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. 

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $22.99 (available in 12 shades). 

Promising review: "This stuff is absolutely AMAZING. My wife and I were getting tired of looking at our worn-out cabinets and wood paneling and were very close to paying a professional thousands of dollars to refinish it all, but then we came across this product. Our paneling and cabinets were looking rough. This stuff was like a Magic Eraser for water spots, scratches, scuffs, and any other blemish. We simply wiped the product on with a paper towel and let it sit for 20 minutes before wiping it off with a clean towel. Everything looks brand new. I'm buying a couple more so we can finish our cabinets and wood paneling. We're so glad we found this product." —Kris

Get a bottle from Amazon for $5.99+ (available in multiple sizes).

Promising review: "I've been using the Vitamin C Face Serum for a few weeks now, and I’m absolutely in love with it! My skin feels so much smoother and brighter, and I’ve noticed a significant reduction in the dark spots I’ve been struggling with. The serum absorbs quickly, leaving no greasy residue, and it has a lovely, light scent. My complexion is looking more even, and I can see a visible improvement in my skin tone. I also appreciate how gentle it is on my skin, with no irritation at all. This serum has quickly become a must-have in my skincare routine! Highly recommend for anyone looking to tackle dark spots and brighten their skin." —Patricia D. 

Check out a TikTok of the Sqeezy in action. 

Promising review: "The 'abrasive sponge when cold' or 'squishy when hot' is an awesome feature for the type of scrubbing you want to do. The Pink Stuff with the sponge does wonders! We have a hideous 30-year-old shower and although it doesn’t look brand-new like I was hoping, it’s 10 times better!! This product really does work!" —GreenGoddess

Get the set (one Pink Stuff jar and a "Sqeezy") from Amazon for $9.78. 

Promising reviews: "I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive, but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores, it is not the product bunching up. My problem areas were so much smoother after using and are left with a moisturized glow. I then proceeded to have my boyfriend use this product to see if it worked this well on everyone on the first try, and it worked on his nose as well. Amazing stuff 🩷" —Losa

"I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." —MissKayMae

Get it from Amazon for $17.40+ (available in three sizes). 

Bottle Bright is a US-based small business established in 2009 that specializes in cleaning products. 

Promising review: "I seriously can't believe how well these little tablets work. I had the most disgusting Hydro Flask coffee mug; I tried everything — bottle brush, different kinds of soap, vinegar, EVERYTHING — and there was still a seemingly impenetrable layer of black sludge inside. It grossed me out so much that I bought ANOTHER Hydro Flask to replace it. Eventually they both got black inside, so I tried these little magic tablets. I let a tablet sit in each of my mugs for an hour or two, and the black sludge rinsed out COMPLETELY, without even scrubbing. They look brand-new. What a magical product." —Amazon Customer

Angry Orange is a small business that specializes in home cleaning products. 

Promising review: "This product has become a must in our household! We discovered it while looking for another scent/odor control product that had a strong citrus scent to spray around a Christmas tree a year or so ago, when one of our dogs suddenly decided that he was going to start peeing on the Christmas tree every night. Not only did it deter him from peeing on it, it smells fantastic, and now we use it all the time for any smells around the house, pet odor-related or not! It only takes one or two sprays as well, and the whole area smells fabulous afterward." —Amazon Customer

Get it from Amazon for $17.96+ (available in two sizes).

Promising review: "After moving into a house owned by older adults, a lot was neglected. Feeling overwhelmed by the hard water left in our shower, I avoided it for months. After watching TikTok, I found this product recommendation, and MY GOD did it change my life. It is SUPER messy, so wear gloves, and it’s easiest to squeeze on a paper towel, apply, and then scrub with a wool scrub after. But once you figure out the flow, boy, does it work!!!" —Alicia

Get it from Amazon for $19.99+ (available in three colors). 

Good Molecules is a small business that specializes in affordable skincare products. 

Check out a TikTok of the eye gel in action. 

Promising review: "I was skeptical to order this because I have tried so many others like it, claiming to work, and I end up just wasting my money. I am happy to say that this product actually works GREAT! It is soothing and has a cooling sensation when you apply it. There is no sticky residue, and your makeup does not clump under the eye from it. I have tried products that were ten times the cost and didn’t work as well as this one does. I am on my second order and will order again!" —Keri Clark

Promising review: "I didn’t understand how this tool was going to work, but I saw a TikTok where someone used it as part of their everyday cleaning routine, and my curiosity got the best of me! And wow, oh wow, am I glad I did! The area has to be big enough to pull it back and forth, so it’s ideal for couches and beds, and other furniture. It is so easy to empty too, and oh so satisfying to see what you picked up with it! Now I want to try the handheld version for clothing!" —Kindle Customer

Here's what BuzzFeeder Jenae Sitzes says about it: "The tens of thousands of 5-star Amazon reviews are reason enough to add the ChomChom to your cart immediately — but let me add my own personal review to the stack. It took 10 seconds to rid my velvet couch ottoman (yes, velvet...a terrible cat owner choice, I know) of the hair my two gray kitties are constantly leaving everywhere. It takes a bit of practice to get the hang of using this roller — at first, I thought you only brushed down in one direction, and was confused why it wasn't picking up hair. It's important to do a push-and-pull brushing in *both* directions so it actually pulls the hair inside, which does require you to apply a bit of pressure. Afterward, you'll just dump out the hair that's been trapped inside. The ChomChom is best for large flat surfaces like couches and beds."

Get it from Amazon for $24.99 (available in two colors). 

Here's what BuzzFeeder Maitland Quitmeyer has to say about them: "I bought a pack of these and love dusting with them! All the dust sticks right on, so you don't end up breathing in all the dust you just tried removing. It's great for baseboards, too!"

Promising review: "I saw these on the good ol' TikTok, and I was blown away by how much dirt it took off the baseboards. As a cleaner, mopping doesn't just do the trick sometimes, and I catch myself on my hands and knees wiping a majority of it away. These sponges come in a pack of four. They are already pre-wet, but they just feel cold to the touch. I ran one along a baseboard, and in less than a second, it took off more than my mop. These are easy to clean, and they dry really fast, so you can reuse them again and again." —smoresgalore

Get a pack of four from Amazon for $9.99 (available in six color packs, including my beloved pink, and also in two and eight packs). 

Y'all, this stuff is no joke — you can check out the earwax removal kit customer reviews to see the GOBS it is taking outta people's canals.

Promising review: "My right ear has been plugged up for months. I squirted warm water in there, peroxide, tried various ear scraper tools, then just gave up. A month or so later, I saw this product at a local CVS and gave it a try. Laid on the couch with several drops in my ear for half an hour. I could hear weird fizzing noises. Then I flushed warm water in my ear with the included soft bulb syringe, and out came the culprit. Had to have been deep in there." —fixitforgood

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.