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Their glowing review 🤝 your new holy grail.

I am a contributor who has been writing for BuzzFeed Shopping for over two years with an emphasis on home goods, parenting items and toys, beauty products, and anything that can make your day-to-day life run a little smoother.

Promising reviews: "Salt and Stone's product line is my new absolute favorite. I have tried numerous brands over the years, and this ROCKS. Your skin will love you, and its aromatherapy is an extra bonus." —Karen L Duke

"So emollient! I use this daily, and my face is so soft and bright. It feels amazing on my skin. Smells great, and it just takes a very small dollop of cleanser. Worth the money." —Customer Holly

Anyway, watch this TikTok of someone using it on their lips AND cheeks and ~prepare to be amazed~. 

Promising review: "This is my new favorite lipstick!!!! It goes on so smoothly, and I love that it goes on sheer, but with just a few coats, it darkens so you can adjust to how dark you want it. I’m obsessed." —Mia

Get it from Amazon for $25 (also available in nude and pink honey versions).

Promising reviews: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel-dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

"Best mousse I have ever used. Very light, good volume, no frizz, soft to the touch, lasts all day. This is my new favorite hair product. Been getting compliments EVERYWHERE I go. Definitely buying again. And great price too. 👍" —Mel

Get it from Amazon for $4.22 (also available in a two-pack). 

The color-adaptive formula is designed so that one of four shades will work on any skin tone. 

Promising reviews: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Amazon Customer

"Just get it! This stuff is awesome. It seriously covers better than my $40 Rms concealer. The brightener should be called "glower" or "popper" cause that's what it makes your eyes do again. Buy it. Try it. I loved it. Best makeup I've ever bought under $10. Incredible." —Jaime Cole

Get it from Amazon for $6 (available in four shades). 

Promising reviews: "I have tried so many tinted moisturizers/light foundations such as Tower 28, Hourglass, Laura Mercier, Danessa Myricks, Milk Hydro, etc. I am sooo impressed with this one!! It is thin, and you don't need a lot, and it's super easy to blend." —stella0827

"Love this product. Not a huge makeup girlie, but this product feels idiot proof. I love that it has added sunscreen. Does not settle and looks good for 12+ hours. I teach, and it can survive that!!" —ACF2026

Get it from Sephora for $44 (available in 13 shades).

Promising reviews: "I’d yet to find anything (even foundation) that could cover up my red areas. Cheeks, chin, nose, and forehead. It comes out green, but has a gorgeous, lightweight finish with a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F. 

"The best primer I've ever used! Matches your face tone, and it makes it so smooth you don't need foundation! Love this product. Worth the money." —Kelli

Get it from Amazon for $10.97+ (available in five styles/shades). 

Promising reviews: "I have only been able to use at-home teeth whitening kits after finding this one! Usually, my tooth sensitivity is unbearable after chemical-based teeth whitening, but this one didn't bother me at all! It is a 30-day kit, meant to be used once per day. After the first use, I noticed my teeth were already whiter. I was skeptical about being able to use the strips every day because I figured it would amp up the tooth sensitivity. However, I'm several days in and still have no problems. Highly recommend!!!" —CsameC

"These are fantastic. They do not cause any pain for my sensitive teeth, they are comfortable to wear - no sliding, no nasty tasting gel leaking all over the place - and gently whiten. They DO stick, but I love this; once you carefully line them up and place them on your teeth. They do not move. At all. Huge fan and I will definitely buy again." —Rebekah

Get 18 treatments from Amazon for $39.99. Visit the product page for special coupon pricing.

Learn more about different kinds of eye drops and what they can do at the Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was sooo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Promising review: "My FAVORITE vanilla scent. I’ve tried so many others, but this one just hits it on the mark. It’s a fresh, clean girl scent with a beautiful vanilla, almost vanilla extract-like scent with a teeny tiny hint of musk. It lasts ALL day and night. Sometimes I wake up, and I still smell it in my hair." —Ann Marie I

Get it from Snif for $26+ (available in two sizes and with a fragrance case).

Check out a TikTok of the Sugarlips Lip Butter in action. 

Promising review: "Omg I’m in heaven! This makes my lips feel so soft and kissable! Hubby likes it, and he likes the taste! Don’t need a lot on the lips; a little goes a long way! Good for winters in New England, too!" —Diana Tidlund

Get it from Amazon for $6.97+ (available in four scents and two-packs).

Read more about how biotin shampoo could help with the fullness of hair at the Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that stuck around (the previous new growth fell out early), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff

"Holy grail product — it helps to restore my thinning areas and works amazingly well. I love this version with the pump so that I’m not using more product than I need at a time. So good!" —Charlie

Get it from Amazon for $14.95+ (available in four sizes, seven scents, and a two-pack).

Promising review: "Best bonnet ever! Cute, comfy, practical, and good quality. I had this very same one six years ago. When it wore down, I replaced it with the same one. My other bonnets had straps that dangled awkwardly on my forehead. This one has a seamless strap, and it adjusts well. And not once has it fallen off my head in the middle of the night. Get it!" —Ghost

Get it from Amazon for $13.99+ (available in 17 colors). 

Maven Made is a small business that handcrafts plant-based skincare and wellness products. Within each signature blue bottle, they use organic, cruelty-free, non-toxic, and 100% botanical ingredients.

Truly OBSESSED. Please look at this review from a familiar face. (It's me. I'm the reviewer.) 

Promising review: "Well, I was influenced by Becca Murray (your cool aunt dad, and mine) and started with the little bottle just to try it out... Obviously, I have returned for Big Bottle because I love it so. I am always wary of serums in particular because, for me personally, they don't often noticeably impact my skincare routine. Not so with the Maven Made. It gave me that 'glow' I've always been dubious about when people talk about it, but it also smells DIVINE, and I love putting a few drops in my moisturizer day and night. I had not incorporated any other newness into my skincare routine at the time, so I know for a FACT this stuff is like gold for my skin. You won't catch me without it literally ever again, even while traveling. (I'm saving my empty small bottle to fill for adventures!) Many thanks, Maven Made. (And Becca!)" —Ashley S.

Get it from Maven Made for $30+ (available in three bottle sizes, two formulas, and as a sample).

Check out a TikTok of the E.l.f. tubing mascara in action. 

BuzzFeed Shopping writer Emma Lord says, "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."

Promising review: "This is my third bottle! I hate taking off mascara, but this just falls off with water. The brown color is pretty. The best part is that this mascara never flakes and lengthens my lashes a lot. It’s better than the one from Tarte and wayyyyy cheaper." —Sweden Ash

Get it from Amazon for $8 (available in three shades). 

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. 

Promising reviews: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face with it or just dry your face, either way, it’s the best option." —Sahara

"LOVE these wipes. I have eczema on my face and was using washcloths to remove my makeup, and started having breakouts. Since using these wipes, I haven’t had any issues. Love how easy they are and how easy it is to remove my makeup and use them daily. They are amazing quality and my holy grail for removing my makeup." —Brook Oberbroeckling

Get a pack of 50 from Amazon for $17.95 (also available in other larger quantities). 

Promising reviews: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after-feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy 

"Ok, no lie: New favorite thing!!! This stuff is crazy. I don’t know what it does or how it does it, but it literally makes my skin look glowing and flawless in one quick swipe. I just put it on my T zone the first day, but I had noticed that it smoothed my skin and tiny wrinkles so nicely. The next day, I put it near my mouth, and those vanished too!!! If I could bathe in this stuff, I would!!! Best product I’ve purchased. I saw it on one of those best-of lists and took a chance. Lasts all day! Worth every cent!" —April Dijak

Get it from Amazon for $24.99 (also available in six other formulas). 

This is designed for all hair types. For results, you should apply it to wet or damp hair from root to end, then style as usual without rinsing out. 

Promising reviews: "This stuff is magical! Honestly, it’s the best leave-in conditioner I have ever used on my hair. I have highlighted long blonde hair that frizzes and tangles easily. I have tried every leave-in product, and none has compared to this one. It softens, hydrates, smooths, and leaves my hair looking like I just walked out of a salon! Not to mention it smells divine!" —Penelope

"I have very long, wavy hair, and this product makes it so soft, defines my waves, and takes away the frizz! Smells AMAZING! I have them all too, PUREOLOGY, Ouai, Olaplex… And it’s just as great, at a way better price!" —Amazon user

Get it from Amazon for $8.69 (also available as a two-pack). 

Promising reviews: "I struggled with acne for over 12 years. I tried medications, pretty much every skincare line out there, but thanks to a random girl on TikTok, I found this product and will never go back. This is the only serum that has helped clear my scars! I never write reviews, but because I noticed a difference within days of using it, I had to write one. I’m only on month two, and I have seen a noticeable difference. My skin looks clear/lighter/glowing/young for the first time since my preteen years. I use this vitamin C serum and a simple wash and moisturizer/sunscreen every day, and that’s it!" —Rebekah

"This serum is the holy grail of your face routine. My skin has been glowing within days! Goes on thin and dries smooth, not sticky at all!" —Paige

Get it from Amazon for $19.99+ (available in two sizes). 

Promising reviews: "Saw this on TikTok and saved it. Waited months to buy because I’m cautious about products that are trending. I finally gave it a go and so happy! I had to get a haircut to get rid of dead weight, split ends, etc. So I am aware that my hair is still repairing itself. I did a blowout and then ran the flat iron in my head. The stick went on smoothly, only required a little bit, and there was no fuzz or hair sticking out at the top. Love this! Worked well and I was able to keep my naturally wavy hair straight for three days." —carla

"I was searching for something to use for my daughter's hair to keep it in place, but without having to use water and some type of heavy product. She has fine, curly hair that doesn’t like to cooperate when putting it up in a pony/bun or little ponytails. THIS STUFF IS A HOLY GRAIL!!!! Only took me nine years to find the EXACT product I needed to, lol." —Cami Johnson

Touchland is a small business that specializes in hand sanitizers. 

Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feeling tight and dry. No leaks, great hydration, phenomenal fragrance…. What’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R

Get it from Amazon for $16 (available in two scents and a combo bundle set with a keychain; check out Touchland's Amazon storefront for more options). 

Promising reviews: "I can’t tell you enough about how much I love these pads! I had a few closed comedones right below my lips, on my cheeks, and on my forehead. It took basically no time to completely make them go away. They’re gentle enough that I can use them morning and night. I will buy them again and again! (I wish I had taken before and after pictures!)." —Tara H.

"I got these because of a TikTok video, and let me tell you, I didn’t make a mistake in buying them. I 100 percent recommend these pads. I saw a difference within a week. My skin looked so much better — less texture, pores' appearance has shrunk a lot more, skin is ALWAYS GLOWING!! 😽" —1000% recommend

Get a pack of 70 from Amazon for $18.90 (also available in six other formulas). 

Promising reviews: "These things work! I’ve been dealing with bad breakouts recently and haven't been able to figure out what's causing them. I was recommended to try these, and let me tell you, the stuff that came out of my pores is unreal. I’ve tried charcoal face masks, and nothing has worked as well as these. My face is finally clearing up." —Hannah Braswell

"These are the best blackhead-removing nose strips!! I love the pimple spot patches and decided to give these a try, and so glad I did. I mean, no one LIKES taking off a "bandage," right? But these aren't as tough to peel off as some other brands, which can be downright painful. Great results and I don't feel like I had to lose half the skin on my face." —Angel

Get a set of 10 from Amazon for $16.85 (also available in larger multi-packs).

Promising reviews: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low... They don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I were lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

"Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" —wo1995

Promising review: "This toner is hyped for a reason — it's the best. It works extremely well for sensitive skin, and it leaves my skin soft and moisturized. The redness on my face has completely vanished after using this toner." —Aurelia

Promising review: "I absolutely LOVE this product. The texture is just like the CT Magic Cream. It is super rich, but doesn't make the skin feel greasy. I have extremely sensitive/acne-prone skin, and this doesn't break me out at all. I have been using it for about two years now, and I will never stop using it. Super inexpensive and works wonders!" —Annika

Get it from Amazon for $9.99+ (available in two sizes, and unscented and fragranced versions). 

K18 is a small business that specializes in hair products. 

To use, wash your hair with shampoo and not conditioner. Towel-dry your hair and apply the hair mask, leaving it on for four minutes. Then style as usual without rinsing. 

Here's what BuzzFeeder Melanie Aman says about it: "I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. I was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier. Olaplex was my go-to before I tried K18, and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post-shower to activate, and then you can style your hair (or just let it air dry as I do). I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it."

Promising review: "My hairstylist recommended this product for my hair, and it was such a superior product to anything else I have used. It is expensive, and I have long hair, so it is doubly expensive, but so worth it. As I aged, my hair became really frizzy and dry, but this product changed everything, leaving it so manageable, silky, soft, and frizz-free. I cannot say enough good things about K18." —Dawne

Get it from Amazon for $29+ (available in two sizes and a scented version in collaboration with fragrance brand Future Society). 

Promising reviews: "The patches work great, I could see a difference just after a few uses. They stick really well and stay on all night. They feel cool and soothing, and I love how easy they are to use. Highly recommend!" —M. Brinson

"Holy grail! I love love love these. I’m so close to just putting them on reorder. They make my skin feel so refreshed and flawless." —Brittany Blondek

Get a set of 12 from Amazon for $16.99 (also available in two other shapes). 

If you're a big fan of the ESW Beauty lippies and masks, you're gonna LOVE adding this to your lineup! They also have a new peptide-infused coconut ~calming~ mist to use at night that I am Equally Obsessed With™️. 

Get it from Amazon for $13.99 (available in two scents and a two-pack).

Promising review: "Love, love, love this stuff. This is such a stellar product that is so versatile. Can be worn alone to put some glowy life to the skin. Add to the foundation or layer it. Beautiful. Use it as a base where you put highlighter on top. Mix some with moisturizer. This, in my opinion, is better than so many high-luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It doesn’t feel oily at all, and it doesn’t dry out the skin either. Just a total package. Can’t beat the price either." —Figgy08

Get it from Amazon for $14.97 (available in five shades and two-packs).

Promising reviews: "Heaven-sent for your skin; heavenly scent to enjoy. This feels absolutely amazing as you put it on. Gets absorbed quickly, considering it's a lotion rich in oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent, for me anyway, is like aromatherapy. It smells like an iced sugar cookie and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo

"If you are a gourmand girlie who wants to smell edible, sweet, and comforting, you need this right now. It smells exactly like vanilla icing mixed with cozy marshmallow. It’s not a cheap, synthetic vanilla; it’s a warm, deep, creamy vanilla that gives total 'hot girl summer' vibes, even if it’s winter." —Sabrina

Get it from Amazon for $9.97 (available in nine scents, multi-packs, and bundles with other Eos products). 

Promising review: "I have always had serious dark circles and bags under my eyes, and this product has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben

Get it from Amazon for $11.99 (also available in two other formulas and in packs of two or three). 

Promising review: "I was quite skeptical of all the hype, but decided to try it out anyway. This stuff actually works! Two weeks in, and my stubborn blackheads are almost gone, and my skin is much clearer. Holy grail!" —Tmuk

Get it from Amazon for $13 (also available in a two-pack).

Promising review: "This product is great for sensitive skin because I break out with everything but this. It is so light, but extremely moisturizing. It has changed my makeup game, too!! My skin is so soft and not flaky! It is not expensive and works wonders!! It is a great product to use if you are looking for something. I also love the pump bottle!" —Jessica Cheney

BuzzFeed Senior Shopping writer Emma Lord says, "I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head, so sometimes it's a struggle to feel like I've soaped up my whole scalp thoroughly, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice."

Promising review: "I saw this little thing all over TikTok, and everyone swore by it. To be honest, they’re right, and I now swear by it. It’s perfectly soft and sturdy for massaging the scalp. Works shampoo into roots, helps with dry skin, and such. I absolutely love it, and I use it every time I wash my hair. I most definitely would recommend it to anyone. Don’t hesitate." —Z

Get it from Amazon for $6.49+ (available in three colors).

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Plus, new releases, mini-sized items, and finds from Amazon, Sephora, Tarte, and Ulta.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews for this post have been edited for length and/or clarity.