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Promising review: “This setting powder is so good. I purchased the light pink shade. I'm almost 40 and have some fine lines. This blurred imperfections and didn't emphasize any lines. My skin tends to be red (thanks, rosacea), but this setting powder didn't make my face look any redder. I mostly used it under my eyes and in the T-zone. My makeup lasted all night and still looked almost perfect when I took it off.”—Sarah

Price: $12.97 (available in four shades)

Promising review: “Love these glitter freckles!!! Easy to apply! Lasts ALL DAY even through a hot and humid music festival!! So cute!”—Sage K.

Promising review: “Love this and will definitely buy again as soon as I run out. I use it either by itself or under foundation, and it gives the perfect amount of glow without being overbearing. Love it!”—Ana

Price: $14.97 (originally $17.99, available in five shades)

Promising review: “OMG. I was looking for a cheaper alternative to Glossier's Cloud Paint blush, and I'm so happy I found it!! It blends SO EASILY WITH MINIMAL APPLICATION. The color is SO NATURAL AND LEAVES YOU GLOWING. IT LASTS ALL DAY. I am using Plum, and I'm forever obsessed.”—niya

Promising review: “This is my new favorite product for my brows. I have Asian hair, so it's very straight and not a lot of products work on me. This lifts my brows and stays on all day. It's also easy to take off. Definitely recommend, and it's very affordable.”—Linda

Promising review: “I've tried a ton of setting sprays. But y'all! This one is the holy grail! I live in Georgia, and the humidity hates makeup. I moisturize, prime, apply foundation, then set with a setting spray. Finish the rest of my makeup and setting spray again. It will last pretty much all day!”—Steph

Promising review: “Really creamy and I'd say it's medium to full coverage, no creasing, easy to apply, it definitely does brighten the areas applied, good tone, and the applicator has the right amount to use.”—CINTHIA

Promising review: “AMAZING!!! I work at a pizza place in front of the oven, and the heat makes my eyes water like crazy, but this eyeliner STAYS PUT! It's pure black and stays that way,”—Felix

Price: $2.28 (available in three shades and in a six-pack)

Promising review: “Love this. It helps my concealer stick to my under eye and helps get rid of creases!”—Cool123

Promising review: “I usually strictly use Nars makeup or Fenty Beauty from Sephora. I used to use drugstore makeup, but it all made me look cakey and oilier and didn't stay on all day. This is the first time in a long time I have found one that is full coverage, doesn't make me oilier than I am, and stays on all day! I was looking for a foundation that I can use on vacation because I get so much darker and don't want to spend $50 for a shade that I won't use for too long. 100% get this makeup if you are looking for full coverage and on a budget.”—Erica

Promising review: “Needed something quick. I didn't know much about this product, but it worked out great! Easy to apply, and looks nice! I have sensitive skin, so I have to be careful. I had no problems!”—Anna

Price: $13.97 (available in seven shade combinations)

Though this foundation contains SPF 18, in order to receive adequate sun protection, you need to use a broad-spectrum SPF 30 or higher according to AAD’s Guidelines / Sunscreen FAQs. We recommend layering this foundation with sunscreen to help keep you safe in the sun.

Promising review: “This is my go-to foundation. I won't use anything else. Gives you a smooth finish, covers very well, and is not dry or cakey. Looks very natural, and nobody can tell I have it on. It's the best coverage I've found that will blend and look like your natural skin, minus the imperfections. This foundation stays on for hours. I've even fallen asleep with this on, woke up, and still looked good. Be careful with clothes, unlike the matte finish that would wash off my clothes, this did not.”—Samantha

Promising review: “I have been using this BB cream for about two years; I have tried others, and by far, this is the best of any of the ones I've tried. It stays on and gives a very even coverage, especially in the summertime when you don't want to wear such heavy makeup. Would highly recommend.”—Lisa

Promising review: “These are really well-made makeup brushes! I love that each brush states what it's for. For example, one says foundation, and this helps beginners recognize what brushes are perfect for eyeshadow, blush, eyeliner, lipliner, etc! The price of these brushes is a steal.”—Jenneane

Promising review: “I LOVE this bronzer. It blends beautifully, so if you want a really natural contour, this is a great product. Having said that, it is buildable too. It looks shimmery in the pan, but once you blend it out, it's really subtle and natural. This shade is perfect for me. (Fair with neutral-yellow undertones.) It's quite orange-toned, but as long as you go in with a light hand, it works for really anyone with fairer skin.”—Emma H.

Promising review: “Would highly recommend. I have a dark freckle on my face that I tried for years to cover up. Found out about using blue, and it works like a charm. You would be pleased with this product.”—Rene

Promising review: “I have worn this brand for 20 years, and love that it stays on my lips and off my cup, nor does it bleed around my mouth or get on my teeth. It doesn't dry my lips out like other brands I have tried. Even after having my lips permanently tattooed, I enjoy the bold color I can achieve with CoverGirl Outlast!”—Paula

Promising review: “Matches my skin. My skin is very dark, and it's hard to find makeup in this shade, but Walmart always comes through.”—Debbie

Price: $14.32 (available in seven shades)

Promising review: “Each one is about the size of a dime, but it's so worth it. It's very pigmented and blends well. You can't beat it for the price, and I will be buying this again in the future.”—Junior08

Price: $14.16+ (available in two palette combinations)

Promising review: “Great cream shadow that stays all day. Haven't experienced any creasing with this product, and I've been using it for years. Brush applicator works great.”—anonymous

Promising review: “This is one of my favorite lip glosses. The texture is smooth, comfortable, and truly nonsticky. It feels lightweight on the lips and gives a beautiful, glossy finish without being heavy. The shade range is great and perfect for everyday wear. A classic gloss that I always reach for and would definitely repurchase.”—Zaldy

Promising review: "Has a silky feel and just the right amount of glow — I didn't want anything that looked like I had glitter on my face. Gave a nice glow to my suntanned face/skin!" —T

"Love this and will definitely buy again as soon as I run out. I use it either by itself or under foundation, and it gives the perfect amount of glow without being overbearing. Love it!" —Ana

Price: $14.97 (available in five shades)

Promising review: “Glides so smoothly. Doesn't bother my sensitive eyes. Love it.”—Sheela

Promising review: “Out of every eyeliner I've used on the top of my eyes, this has got to be the absolute BEST one by far! It dried quickly and lasted all day and the next day. I was tired and fell asleep without removing it, and it was still perfect when I woke up. I'm a restless sleeper. I've tried Clinique, Hard Candy, Two Faced, Estée Lauder, L'Oreal, Armani, and I still keep coming back to this CoverGirl eyeliner for my eyelid, not to mention it's a lot cheaper than all of those other brands.”—Mary

Promising review: “This lip stain is amazing! Following the instructions, I applied one coat, blotted, then applied a second coat, and the color lasted for HOURS! I had to use an oil-based facial cleanser to completely remove it. This stuff is MAGIC! And this color is exactly perfect for me.”—Terri

Promising review: “This is the only drugstore mascara that I've repurchased! I have straight, blonde lashes, and even when I don't use a curler, this mascara still manages to give my lashes a bit of a lift. I haven't had issues with flakiness or smudges either, which is lovely. I haven't felt the need to try the waterproof version because this one is perfect for me!”—Erin

Promising review: “So cheap, and for TWO?! They're really great, they smell so good, and they feel so nice.”—Lorren

Promising review: “Just what I needed. A good price. I'm using it mostly for brushing eyebrows, softening brow pencil color, and sometimes to get globbed mascara off eyelashes.”—Mary

Promising review: “I absolutely love this stuff. It's kind of sticky when you apply it, but it doesn't stay that way once you put on makeup. I used this on my wedding day when we were outside in the rain and dancing all night, and I had zero issues or irritation. I like using it now as a primer before applying a little cover-up under my eyes, and it really does help prevent creasing. Great stuff and can't beat the price.”—Kay

Price: $11 (also available in a two-pack)

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Plus, waterproof mascaras, and finds from Amazon, Sephora, Ulta, and Walmart.

The reviews from this post have been edited for length/clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Lucy Atkins has been a freelance writer at BuzzFeed Shopping since 2025, covering everything from fashion must-haves and beauty staples, to home decor gems worth adding straight to your cart.