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A fan-fave cleansing oil, a ridiculously good self-tanner, an amazing detangling brush, and so many other products that are about to transform your beauty routine.

If you're looking for a water-based cleanser to go with this one, reviewers love this pore-deep cleansing foam from the same brand for their double-cleansing routine! 

Promising review: "I don’t usually leave reviews, but this product is the best cleansing oil EVER!!!!! It worked flawlessly after the first try, and I could actually see the results immediately!! My gosh, it’s lightweight and smells relaxing. Massage it to your skin for 5–10 minutes, and you can see the magic. I will definitely add this to my skincare routine. JUST GET IT!!!!!" —Vince

After brushing and flossing, you paint your teeth with the pen (each pen contains about 20 uses), wait for 30 minutes, then rinse! 

Promising reviews: "I have to say, I was skeptical about this product from all the TikTok hype about it, but after trying it out, it really does work. This was super easy, didn’t hurt my teeth at all, and didn’t taste much different than my regular toothpaste since I got the mint-flavored one. I used it for a few weeks before my brother’s wedding, and it worked like a charm. I noticed visible results in only a couple of days and was able to keep using it until I reached my desired shade of white. 10/10 would recommend for anyone with sensitive teeth and tastes!" —Victoria Bravo

"Saw this on BuzzFeed — they were right! It's easy to use and actually works. I was so surprised at how well this pen bleached out some coffee stains on my teeth after just one application. I've tried Crest Whitestrips, and this is better because you can get in between the teeth." —C.S.

Get a pack of two from Amazon for $14.48.

Promising review: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily. This stuff made it soft and manageable after the first use." —Jennifer Borchers

BuzzFeed editor Kayla Boyd tried this out and raved: "As someone who isn't a big fan of false lashes (the glue irritates my eyes, and I'm terrible at applying them), this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes without the discomfort."

For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review!

Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect, and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like wild...and this stuff doesn’t budge! I love it!!" —Carrie E Weikert

Get it from Amazon for $4.97 (also available in brown). 

Promising review: "I bought this based on a review in a BuzzFeed article. I have long, thick, curly hair and use this maybe once a week. I get a ton of compliments every time, and I absolutely love the way my hair feels afterward. So amazingly soft. I use it in the shower and usually wash my hair and then towel dry it. I put a small amount in my hair, mostly on the roots. Let it sit while I shave my legs, and then rinse it out and comb through with a wide-tooth comb. I allow my hair to air dry, and bam, amazing hair. This will forever be part of my hair routine now." —m. damocles

Read our Elizavecca CER-100 collagen coating treatment review for more deets!

Promising review: "At 60 years old, I have tried SO MANY products...anything short of surgery to lift and tighten my face. Around the age of 57, my pores became larger and larger. I tried product after product and spent hundreds trying to find that fountain of youth. There is nothing like going into a store with salespeople younger than my grandchildren telling me what I'm doing 'wrong' with my skincare regime. They had never seen a wrinkle in their lives. I thought I would give this face mask a shot. I mean, what did I have to lose? Immediate results! I couldn't believe it! My pores were small; my face was different...and in a good way..lol. I can't believe my skin looks so good. I'm so excited. I had to write a review. I don't think you'll be sorry if you decide to try this. I know I sure wasn't!" —Judi Bragg

Get a box of eight masks from Amazon for $14.80.

Lovoir Beauty is a small biz based in New Zealand that sells this genius winged eyeliner stamp known as The Flick Stick.

Promising review: "I'm lazy, and I'm also horrible at making each side the same size. This made it so easy to have the perfect-looking 'cat' eyes. Easy to use, and I can wear it all day without it feeling too heavy on my eyes." —Rachel Dwornick

Get a set of two from Amazon for $17.99 (available in three styles).

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "I am 60, and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening before bed for optimal results. It goes on smooth and has a creamy, nonsticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption, and circulation." —Amazon Customer

Get it from Amazon for $24+ (available in three sizes and refills).

Promising review: "I had peeling, weak nails for years. I bought this in February. This size bottle lasted a bit more than a month as I religiously applied it two to three times a day. I was really seeing great improvement so I bought another bottle in late March. By May, all the peeling had grown out, and my nails were getting stronger every day. I then bought the big 4-oz refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana

Check out our TruSkin Vitamin C Serum deep dive for more info!

Promising review: "This stuff is amazing! I am 39 and have dark spots on my face from sun damage and some scarring from cystic acne. Holy cow, this has lightened my dark spots by at least 75%. Honestly a miracle. And for the price! Other brands are four times the price. Try this out for sure. Stick to it and give it some time. I saw an amazing difference, so so happy with it. Also, some of the best customer service I’ve ever had." —Ashley F.

Just presoak your feet, apply the gel, let sit for 5–10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.

Promising review: "I have the driest heels, and this is the ONLY product that has ever worked. Before I used this, my heels had some pretty deep cracks, and now they're almost baby-soft again. BUT please follow the directions. I left it on my super-dry, thick-callused heels for only three minutes, and the calluses were literally melting off! Wonderful product! So glad I don't have to go soak my feet in those tubs at the nail salon anymore." —Kiki

Get it from Amazon for $9.99 (available in three scents).

Maple Holistics is a small personal care brand founded by lifelong pals Ben and Motti after they searched for solutions to Ben's hair loss and scalp irritation. 

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After I used the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not a fan of the way it smells, but others love it when they smell my hair." —Diane J. Huff

Get it from Amazon for $14.95+ (available in four sizes and five scents).

Promising review: "I have very oily skin and extremely oily eyelids. I'm not a big makeup person (oily skin, yo), but I picked up some pretty Urban Decay palettes on sale and wanted to give them a fighting chance. I came across this product, and with all the positive reviews, decided to give it a try. Where has this been all my life? It's lightweight, evens out the skin tone on my lids, and keeps my eye makeup looking great all day. Now I even wear the primer by itself with no makeup, because of the oil control. I'll be buying this stuff forever." —amarch99

Promising review: "I have been using this daily for about eight months now. I am 60-years-old. It reduced the puffiness and bags under my eyes. I am Sicilian and have dark circles. It has brightened up my eye area. I am very surprised as I have paid much more for eye creams that have done so much less. I recently had pre-cancerous cells removed at the bridge of my nose. After healing, I was left with a dark scar. The dermatologist told me that it would heal over time. Since I began to apply this eye cream, the mark has almost disappeared entirely. I shop constantly from Amazon. This is the first time that I have taken the time to write a review. That's how impressed I am with this product. If you decide to purchase this, you won't be sorry." —Lynda M.

Get it from Amazon for $15.99+ (available in three sizes).

The color adaptive formula is designed so one of four shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in four shades). 

Promising review: "I was tired of fumbling around in my cosmetics case and saw this. I was skeptical, but...WOW! On my recent two-week trip to Europe, with constant laying out and packing up, this item was wonderful. I could find what I wanted quickly, right away. Packing up was just a matter of pulling the drawstring. At first, I wasn’t sure about changing to this bag, but now I could not do without it." —mojosharkey

Get it from Amazon for $24.95+ (available in three sizes and 24 colors/patterns).

And if you're looking for more definition, this goes on *before* your go-to pigmented pencil or gel for a sleek and fuller look! This kit comes with two packs of soap and four wands.

Promising review: "I have the kind of eyebrows that look very full with brushing but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from ABH but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this stuff holds every hair in the place you brush it." —Bailey M, Deacon

Get it from Amazon for $4.99+ (also available in packs of two).

Promising review: "I am amazed by this product. I would even say that this is life-altering! I have not had to buy makeup remover in three months, and I don't believe I will ever have to again! When I used makeup remover, I felt like I could never get all of my makeup off, and I had to rub my eyes quite a bit to get it off. Even after a lot of rubbing when using makeup remover, I still would wake up the next morning with makeup residue from the previous day, and I never felt I could completely get my makeup off. With Makeup Eraser, there is not one bit of makeup left!! It is like magic!! Make sure you follow directions, and you have to use warm water and use the correct side!" —Sprklbuz

Get it from Amazon for $20 (available in 11 colors).

Check out BuzzFeed's review of the Makeup Eraser for more deets!

Promising review: "I saw this on TikTok and Instagram. I decided to try it, and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Launa

Get it from Amazon for $12+ (available in five sizes). 

Promising review: "Skincare game changer. I started using this two years ago, and this product has transformed my skin completely! I have dull, dry skin and this helps hydrate and makes my complexion look healthy and hydrated. I use this under my moisturizer day and night." —Nhi Luu

The set includes five big kabuki-style makeup brushes and nine precise eye makeup brushes.

Promising review: "I’ve had these brushes for a couple of weeks now, and I absolutely love them. As a makeup artist I’m always looking for good brushes for a fair price. These brushes are fantastic and you absolutely cannot beat the price. I was a skeptic at first because the price is too good to be true, but they really are good brushes. They are super soft and blend the makeup very easily. And they are incredibly easy to clean. I’ll definitely be buying them again." —Tim and Kimmie

Get the 14-piece set from Amazon for $10.99+ (available in six colors).

Promising review: "This product is so amazing I bought one for all the people in my family! You clip the soft roll onto the top of your head and then continue to wrap strands of damp, wet hair in a spiral formation, wrapping away from your face. Secure the bottoms with a soft scrunchie, and you'll have gorgeous curls for days, LITERALLY. Takes a whopping five minutes if you have thick hair like me. Sleep with it overnight (not uncomfortable at all), and your curls will actually last for days. So simple, so awesome, so much time saved. Can't recommend enough!" —Kaitlin

Get it from Amazon for $9.99 (available in seven colors).

This brush is designed to work on all hair types, but reviewers with 2c through 4c hair say it has worked especially well for them. It also works on wet *and* dry hair, so you don't have to time out your brushing. 

Promising review: "I was really skeptical when I bought this brush, wondering if it was really going to work on super-curly, easy-to-get-tangled hair. It has exceeded my expectations, and I can't believe how awesome it actually works. This is great for thick, curly, hard-to-untangle hair. It doesn't get caught in the snarls, and it is so easy to brush hair now." —Kimber Burks

Get it from Amazon for $9.99 (available in dozens of colors).

Two things about me (Sam): 1) I've always found the idea of paying $$$$ for a blending sponge (name brand or not) so silly. I mean...it's a sponge for blending your makeup. Is it really that much better if you spend $20 on it?! I will never know because I will never do that. 2) I'm terrible at remembering to replace my blending sponges, so when I buy them, I need to buy them in a set so that I have multiple at a time and don't have to worry about re-stocking for a bit. I found these through our own posts, and I'm a sucker for anything that TikTok loves, so I decided to try them, and they're great! Great price point! Great sponges! Great blending! Not much else to say than that, so add them to your beauty routine!

Promising review: "I am VERY picky when it comes to my makeup sponges. For years I would only use a Beautyblender because, to be honest, nothing else compared or gave the same foundation finish. These are truly a game changer! They are not 100% identical to the name brand blender in texture, HOWEVER they DO give the same flawless foundation finish. I would even go as far as to say they soak up less foundation, which means you aren't wasting as much product. And can we talk about this price point?!?! Save your hard-earned money and PURCHASE THESE! You won't be disappointed." —Lindseyy

Get a set of five from Amazon for $5.99+ (available in five color sets).

Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I use the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years-old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez

Get it from Amazon for $11.12+ (available in three sizes).

There is a bit of mixing involved — you'll need to add some apple cider vinegar for it to do its best work. This product is cruelty-free and formulated without additives or fragrances.

Promising review: "I first want to share that I typically don’t share reviews, but this product has truly helped clear my skin. My adult acne has been out of control for some time now. I’ve tried everything, including hormone therapy, which didn’t help. I’ve ended up with a scarred face from so much picking at my acne. I’m sooo amazed by this mask. Yes, it dries your face, but a good moisturizer does the trick. So thankful for this product. I do masks all the time. The most recent was a black tea mask. It cleaned up my blackheads, but my acne remained. This seems to be doing the trick! Try it out! You won’t regret it." —Danielle Torres

Get it from Amazon for $12.95+ (available in three sizes).

You'll get one lip plumper and one minty sleeping mask for your lips.

Promising review: "I discovered this product from TikTok, and I had to give it a try. I tried the day lip plumper, and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes, but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

Promising review: "First-time review, and it’s because I’m so happy with this dryer/styler! My hair is about shoulder length, very fine with a slight curl, and now it has some gray to it. It’s also frizzy, no matter what I use. I’m 61 years old, so trust me, I’ve used a lot of products! Never have I been able to get my hair to look like it did after leaving the salon, EXCEPT after using this. I watched some YouTube videos first for some pointers, and then I gave it a try. It’s easy to use, even though it’s bigger than I thought it would be. My hair came out beautiful! Smooth, soft, no frizz, and lots of volume. Hope this review helps you, anyone out there who has similar hair!" —Anon anon

Get it from Amazon for $40.40+ (available in six colors).

Some reviewers with 4a–c hair liked this brush, but others didn't. If you're looking for something that was designed with coilier hair in mind, you may wanna check out the Revlon One-Step paddle brush.

Promising review: "I have every skin issue you can think of. Rosacea, acne (hormonal, cystic, whiteheads, blackheads), dehydration, excessive oiliness, redness, all of it. I’ve spent probably thousands on a multitude of different products, trying to find one that would at least make a dent. I’ve had many procedures and many trips to the dermatologist. Nothing I’ve ever used, nothing I’ve ever done, has made such a profound difference in the appearance of my skin. Having rosacea, my face often felt hot, bumpy, and burned. While my complexion is naturally fair and pink, this has seriously covered all my bases in a gentle and effective way. I’ve been trying to turn my skin around for YEARS! This was the product that did it. If I could give it 100 stars, I would. It has seriously changed my life!" —hc

Get it from Amazon for $15+ (available in two sizes).

According to the Cleveland Clinic, some researchers have found rosemary oil to be as effective at encouraging hair growth as Rogaine! And read more about how biotin could help with the fullness of hair at Cleveland Clinic. 

Promising review: "I hardly write reviews, but this one deserves to be written about!! My hair was falling out a LOT, and somehow, just with the FIRST application onwards, I started seeing less fallout. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I’ve been using it only once a week. Just a few drops and massaging in. OMG, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this...hats off!!" —Dee

Here's what BuzzFeed editor Daniel Boan has to say about this lip mask that he's tried (and loved!): "At first I was hesitant to spend over $20 for a lip mask, but now I am NEVER without a jar of this magical moisturizing miracle. I have chronically dry lips, especially in the winter, and this basically transforms them overnight. Any flakiness I have on my lips is completely gone by the time I wake up in the morning — it's seriously magic. And can we talk about the scents?! The original Berry flavor is perfect if you like sweet, bubblegum, cotton candy-esque scents, but my personal favorite is the Vanilla, which is slightly more subtle but still smells like a delicious bowl of vanilla ice cream."

Get it from Amazon for $24 (available in 11 scents).

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Plus, cosmetic bags, concealers, waterproof mascaras, and finds from Amazon, Sephora, Soko Glam, Ulta, and Walmart.

Reviews have been edited for length and/or clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Samantha Wieder is a freelancer and former editor who has been writing for BuzzFeed Shopping since 2017, with a focus on beauty, travel, and practical products. In addition to writing, she’s in the process of getting her master’s in speech-language pathology and enjoys spending her free time going to concerts, cooking/baking, and watching reality TV.