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It might seem like a bunch of hocus-pocus but trust me when I say, these products are the real deal.

You'll get one lip plumper and one minty sleeping mask for your lips.

Promising review: "I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising reviews: "For demographic purposes: Female, 33-years-old. I've only been using this for four days and can see a slight difference in the appearance of my cellulite. I have a deep dimple in my left butt cheek and I can already tell that it's shrinking and smoothing out. I've used very expensive creams, oils, and lotions but after four days I already see more results with this product. To make it even better, the scent is amazing! I use it all over because it makes my skin so soft even the next day." —ChelseaK

"I'm not sure what I love more the moisturizing or the scent and I did see a noticeable difference in my skin. This is now a must-have product for me!" —Rachel

Get it from Amazon for $24 (available in two sizes and in packs of two).

Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Review Writer 

Get it from Amazon for $12.97+ (available in several shades).

This product does not promise to work overnight. Apply this daily 2–3 three times a day as long as needed. Be sure to be patient as the healing process takes time!

Talk to your doctor before attempting to treat your keloid on your own, and learn more about keloids from Cleveland Clinic.

Promising review: "This product is amazing!! Truly a miracle product. I had an AWFUL keloid bump forming near my nose piercing about six weeks after getting it done, and it was just getting bigger and more irritated by the day, nothing was helping. I bought this stuff and started using it, and in less than two weeks, my huge keloid was completely gone! I was definitely skeptical and a little nervous when it didn’t seem to be getting noticeably smaller after a week, but then the second week, it started totally disappearing so make sure to give it some time to work if your bump is on the larger side. If you remain patient and apply it twice a day, it should do the trick! Also smells pretty good, definitely no bothersome or overwhelming scent which is appreciated in a product that I’m applying on the nose area." —Jordan Caprigno

Get it from Amazon for $12.85 (also available in multipacks).

Promising reviews: "I almost want to gatekeep. By far THE best dry shampoo I’ve ever used — not sure how this sorcery works, but I’m obsessed!" —Robertson

"I originally bought this for a month-long trip to Australia (that began with five days of camping without much time to stop by a store). I wanted something small and non-aerosol (because, travel), and hate applying powder by hand and didn't want to bring an application brush. The application sponge is great, and the powder itself is also magic. I was a DAILY hair washer most of my teenage and adult life, but now I can go an entire WEEK with this stuff (and other mindful habits like night braids). I really love it."—Bre

Get it from Amazon for $15.30 (available in six shades and in multipacks).

Promising review: "My dry neck and the annoying itchiness I used to experience have completely gone away after using this cream. It’s not only soothing, but it also feels like it’s really nourishing my skin. The firming benefits are a bonus! I highly recommend this product to anyone dealing with dryness or discomfort in their neck and chest area. It’s become a must-have in my skincare routine." —JAcosta

Get it from Amazon for $11.97 (also available as a two-pack).

Promising review: "I had five awfully painful plantar warts on my foot for about four months. They were all about a 1/4 inch apart on the ball of my foot and I had a massive one under my second toe. It was becoming hard to walk with how painful they were. This was a Hail Mary and it worked phenomenally. The gel coats well right where you apply it. It doesn’t have an awful stench. I applied it every three to four days for a couple of weeks. I noticed the pain was less and less until I didn’t notice any. Last night I was actually able to pull and peel the remains of the dead warts out!! Kinda gross, but kind of cool. Seriously, this product works. If you have annoying warts...this is the answer!!!" —CJ805

Get a kit with the gel and 12 patches from Amazon for $14.79.

Promising reviews: "Anyone with dark under eye probs like myself needs to have a brightener! I used to spend $40 on Becca, but this one is better in my opinion!! It’s very pigmented and covers blue hues in the corners of my eyes. It can be worn alone but I prefer it under my concealer. It blends incredibly well, it's very creamy, and easy to apply. It will probably last me six months — a little dab goes a long way. It’s extremely buildable, too. I am just so in love. I’m a sucker for saving money and this purchase just saved me over $30. I will recommend to all my friends and family. Just BUY it!" —Caitlin Newcomb

"Bought this after seeing an influencer use it on TikTok. This works really well. I can instantly see a difference when I use it under my eyes. For the price, this is a win-win. I had never heard of this brand but I will be using their products more often." —Kerry C

Get it from Amazon for $6 (available in four shades).

Promising review: "Absolutely love this stuff! It's the one hair product I have to have. I rotate shampoos and conditioners but have never found anything to put on damp hair that I like as much as this. It says it's for curls, but works great on straight hair, too." —Bunco Queen of the Universe

Get it from Amazon for $7.97 (also available as a two-pack).

BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.

Promising reviews: "BEST OIL CLEANSER I SWEAR. I’ve gone through 3-4 bottles now and it continues to cleanse my skin AMAZING. It melts makeup, clears pores. Honestly a heaven-send. The first time I used it, it cleared a lot of my sebum and even now when I use it, it clears any dead skin and dirt I have, even when I don’t wear makeup. BUY IT, it's amazing." —rexichor

"Got it because it was all over my TikTok and I wanted to try the double cleansing. And wow, I don't regret it, it's amazing!!!! Leaves my skin so soft and so hydrated. I use it before my water base cleanser and it has helped me reduce my breakouts. I love the texture, the smell is very subtle (you can barely smell it) and I just love it." —Linette González

Promising reviews: "I got this in hopes of lightening my dark inner thighs. It’s been a month of using the bar every time I shower and I see drastic results already. I was a bit suspicious if this would actually work, but if you are on the fence please take this as a sign to get it and try it out. I’m so excited to see how I look in a few months from now because this thing works and it works fast!" —puppbear

"I started using this product one month ago. I use it all over my body [and] it lightened my underarms just in time for spring. I wish I knew about this sooner." —Michaella Leyein

Get a set of two from Amazon for $14.99 (also available in multipacks).

Talk to your doctor before using this product if you're experiencing hair loss. Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. 

Promising review: "I've been using this shampoo for about a month, and I can REALLY tell a difference in my hair! It's growing much faster than with any other shampoo that I've used; and being 52 years old, I find it's difficult to find a product that promotes hair growth as well as this shampoo does. My hair also appears thicker and healthier. I love the smell of the shampoo, too! I recommend Biotin shampoo highly!" —Mitchell Foil

Get the value size bottle from Amazon for $34.95 (also available in smaller sizes and in a pack of two).

Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT

Get it from Amazon for $5.48 (also available as a two-pack).

Just presoak feet, apply the gel, let sit for 5–10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.

Want to know more? Check out our full Lee Beauty Callus Remover write-up!

Promising review: "I have the driest heels and this is the ONLY product that has ever worked. Before I used this, my heels had some pretty deep cracks and now they're almost baby soft again. BUT please follow the directions...left it on my super-dry thick-callused heels for only three minutes and the calluses were literally melting off! Wonderful product! So glad I don't have to go soak my feet in those tubs at the nail salon anymore." —Kiki

Promising reviews: "Perfect remedy for an ultra dry-rough complexion. My face went from sandpaper rough to baby-bottom soft after just one application! And mine is a 70-year-old face!!!!!" —gmb

"Made my skin baby soft! This peel is amazing!! I had a random break out of closed comedones/ acne and felt like it lasted forever. I went as far as going on Retin-A, and boy did that break me out! Once all the pimples surfaced, I was left with horrible scars all over my cheeks, so I purchased this peel in hopes that they would disappear. I'm already on my sixth use, and my skin is beautiful! I still have scarring but the color is light pink instead of harsh red. My skin is so smooth and bright, and almost all one color finally!" —Jasmin Taheri

Get it from Amazon for $24.95+ (available in four strengths).

Read more about adapalene, acne, and non-prescription acne treatments at Mayo Clinic.

Promising reviews: "Look I don’t know what kind of magical potion is in this little bottle but I’ve used it approximately four times in the past week and my skin is GLOWING. My pores are suddenly nonexistent and my blackheads have shrunk. This stuff is amazing. Also it’s really moisturizing and not as irritating as other retinoids I have used in the past. The bottle is smaller than I was expecting but it is worth every penny. Great stuff. 11/10." —Demi

"This stuff actually works. I work in a spa and I’ve tried dozens of different products that cost five times the price to try to clear up my acne-prone skin and NOTHING has worked as well as Differin gel. One of my esthetician coworkers recommended it to me and dang if she wasn’t right. It will dry out your skin pretty badly so make sure you have and use a good moisturizer but my skin cleared up in less than two weeks and I’m still amazed." —Rin Wisell

Get it from Amazon for $13.46+ (available in three sizes).

Former BuzzFeed Shopping writer Jordan Grigsby owns this and swears by it: "I love love love this stufffff, omg. My skin is oily oily (gotta say it twice for emphasis) and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders and literally none can compete with this one. This powder is a serious bad B. I mean, pores? Nonexistent. Oily shiny face? Not up in here. BTW I am a brown-skinned woman and the translucent shade works perfect for me. No caking, no flashback, nothing. Looks just like my skin!!"

One/Size is a queer, Filipino-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be. 

Promising review: "Literally, what's in this powder? Beauty spells? I have normal to dry skin but tend to grease up pretty easy when I use dewy foundations. I used this for the first time today and fell absolutely in love! I usually don’t care too much for high-end powders or powders at all but this one for me is top tier. It didn’t necessarily dry out my skin but it stopped it from becoming greasy and it kept my makeup looking the same as when I applied it for hours. I definitely will be repurchasing, I’ve never been more in love with a setting powder!" —Kamoni

Get it from Sephora for $19+ (available in two sizes and seven finishes).

Elizabeth Mott is a Korean American woman-owned biz!

Promising review: "I wore this primer under my foundation (Nars and Maybelline Fit Me) along with setting spray (Nyx) in this photo [above right]. I had been dunked in the pool two times and went down a giant slide that caused you to go underwater three times. This was the result of my makeup! Love this product. A little goes a long way!" —Ryan Brooks

Get it from Amazon for $15.99+ (available in five styles and in bundle packs).

Promising review: "I was looking for a new whitening product since I’ve used others in the past that didn’t work that well. I am so happy that I found this one! It really works and in a short amount of time as well. Even just using it a week I notice a pretty big difference. My teeth had staining from age and coffee and I needed something immediately but didn’t want to spend a lot of money. The applicator is very very easy to use as well. All you do is paint it on and let it do its magic! Definitely buy this you’ll love it!" —Courtney Mazzola

BuzzFeed Shopping editor Maitland Quitmeyer says: "I've worn these lashes, and tbh I'm never going back to strip lashes again! These look much more natural, are easy to apply, and don't budge until removed!"

Lilac St. is a woman- and AAPI-owned BTW!

Promising review: "At-home lash magic! I’ve been wearing this brand for a year now, I don’t know what I did before. They are perfection, I use their extra strength lash glue and I can easily get 10–14 days out of a set. I also use sizes 10mm-16mm for a beautiful natural look and I get so many compliments. OFTEN people think I get professional lash extensions!!! If they ever went out of business I’d be so lost without them!! Just do it already treat yourself. PS — Give yourself so time to adjust to this method before deciding if you like it. Watch some videos to figure out how to put them on. It’s worth it, I promise." —Stephanie R.

Get the original lashes from Amazon for $12.95+ (available in lengths from 10mm–16mm), and get the lash glue for $16 (available in black or clear, and in bundle packs). You can also get a starter kit (including 10mm and 12mm lashes, glue, and applicator) for $38.

BTW, people also love this for helping heal piercings.

Promising review: "What is this sorcery? Okay, so I’m not gonna lie. I thought all of the before and after pics were fake, but I was desperate so I bought this stuff anyway. I had been dealing with an irritation bump for almost three months that I couldn’t get rid of, so I did some research and tried a variety of home remedies, none of which worked. Then I stumbled upon the Briotech spray and saw the before and after pictures and wanted soooo badly to believe them. I also didn’t want to get my hopes up, so I wrote them off as fake. I bought this stuff anyway (again, I was desperate) and I’m SO glad I did. I bought it on Sept. 5 and my bump (which was huge and awful) was completely gone on Sept. 25. I’m still in shock that it worked, but I’m so happy it did. Buy this! Stick with it and I promise you won’t regret it!" —iamericadelaney

Get an 8.5-ounce bottle from Amazon for $17.99+ (available in five sizes and in multipacks).

Learn more about the many uses of tea tree oil at Cleveland Clinic.

Promising reviews: "I usually use Dr. Bronner's but I wanted to give this a try after seeing it on TikTok. I actually like this better and feel really clean after using. Love the fresh smell. Also helped an eczema breakout." —KJeanine ATL

"This is my favorite body wash ever! I was dealing with some serious postpartum BO, and this saved me! Results from first use!" —Amazon Customer

Get it from Amazon for $14.99+ (also available as a two-pack).

Promising review: "Smells great! This face mask does exactly what it says. My skin is nice and lifted, hydrated, noticeable reduction in fine lines, improved texture, reduced pore size, and eliminated some newly developed rough patches forming around the hairline. Couldn't be more satisfied with this product! I have pretty good skin for 37, but this mask has really helped take my skin to the next level" —Samantha

Get an eight-pack from Amazon for $13.98.

Just apply it until you see a thin, white layer and then let it sit for 20–30 seconds before putting on mascara.

Promising review: "Saw this primer recommended on TikTok and they were right. Let it dry before mascara application, and it does wonders. Adds volume! Stays all day." —JC

Get it from Amazon for $4.99 (also available in a three-pack).

BuzzFeed Shopping editor Amanda Davis tried these and says: "I've tried various (countless 😅) pimple patches in the past and The Mighty Patch definitely takes the cake. I stick it on and honestly forget that it's even there. The adhesive is strong, so it stays on during my tossing and turning at night, but I often wear it during the day, too! I work from home, and it's not noticeable during my video calls which I truly, truly appreciate. I begin seeing the gunk from my zits after 2–3 hours of having it covered, but I leave it on for at least the full six. When it's removed, it's like the healing time was sped up and what would've taken a couple of days took just HOURS."

Be sure to read the full Mighty Pimple Patch review for more deets!

Promising review: "These little patches are a miracle worker. When I feel a pimple coming on, I slap one of these on and leave it on overnight and the next day it's gone before it's even started. Also have used them on full-blown breakouts and it shortens the healing time. A must-have." —Chris C.

Get a 36-pack from Amazon for $12.99 (also available in larger multipacks).

Promising review: "It had to be said. These things are disgusting, that's why you should buy them. Squeeze part of your nose skin. Do a bunch of little pustules come out? Yeah, if you put one of these puppies on at night, you wake up, and that is all trapped inside that weird film. I dunno how it works. It's probably sorcery." —Jack Sawyer

Get a seven-pack from Amazon for $9.88. 

Blume is a woman-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.

Former BuzzFeed Shopping writer Jordan Grigsby says: "Friends, this stuff is the truth. My skin is brighter, glowing, and super duper clear. I am a Blume stan now. I love my skin, but I also get super annoyed with little bumps that seem to never go away. My face is actually so smooth now though. I have oily skin, and I was nervous I'd be a huge ball of grease after using this but nope, not at all! I use it at night and in the morning my skin is perfectly moisturized. Safe to say that I'm in love and their products are staples in my skincare routine. Don't regret repurchasing this at all, ever."

Promising review: "I have struggled with cystic acne for a decade, and this oil is the only thing that works for me. I use it every single night with my retinol and hydrator serum and my skin has never been better. If I skip a day, I will get a pimple. So really, I can’t live without it :’)" —Chelsea Friend

Promising review: "I would use hairspray to hold my eyebrows and throughout the day I would sweat through it and it wouldn’t last. I tried this because the price was great and I’m glad I did. This product is awesome. I’ve had it on my brows for a nine-hour shift and they are still in place! It doesn’t dry and get flakey, nor does it feel uncomfortable on the skin. Lastly, I use brow powder and this does NOT affect the look of the powder nor does it smudge it. I will FOREVER buy this product." —Shelby

Get it from Amazon for $9.95 (available in five shades). 

SeoulCeuticals is a small skincare business that was founded in 2017 by a husband and wife team. Though it's a US-based company and the products are made in a state-of-the-art US facility, their main ingredients are sourced directly from South Korea, and they work closely with Korean partners and their consultant Ella Cho to ensure quality and authenticity. You can read more about the brand here!

Promising review: "I'm 55 years old and my skin is a bit sensitive. I don't have a lot of wrinkles, but I'm definitely noticing a few more laugh lines and forehead crinkles than I had a few years ago! I've tried several moisturizers and have not been terribly impressed with any of them until now. This stuff really is great — incredibly hydrating without feeling greasy and it absorbs quickly. It feels great on my skin. In just a few short weeks, I definitely notice an improvement in my skin tone and fewer lines and wrinkles! Plus, the customer service is great. I had questions when I first received the product and got a followup response immediately. I will definitely be ordering this product again. I use it in the evening and morning; no need for two different moisturizers. Very pleased!" —sbakey

Get it from Amazon for $19.98 (available in two sizes).

Promising review: "I’ve always had acne. One pimple would disappear, and then a whole colony would show up the next day. I tried everything and nothing would work. I have very sensitive skin, so I’m not able to use anything or else my face will break out, but THIS has helped me and my acne has minimized greatly. Please purchase! You won’t regret it and won’t be able to go without. If anything, just try the travel size!" —Mallory laginess

Get it from Amazon for $15+ (available in two sizes and in bundle packs).

* *Psst* — These 37 Beauty Products Are All The Rage Right Now, In Case You Weren’t Aware

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* Beauty Products That Work So Well, Reviewers Called Them “Wizardry,” “Sorcery” Or Just Plain “Magic”

Plus, cosmetic bags, concealers, waterproof mascaras, and finds from Amazon, Sephora, Soko Glam, Ulta, and Walmart.

Reviews in this post have been edited for length and clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.