Ducati (VWAGY) unveiled what it calls the most extreme and most expensive road-legal motorcycle it has ever built — and clients have already snagged every one.

The Superleggera V4 Centenario, priced at $165,000 and limited to just 500 numbered units, is already sold out, a testament to Bologna, Italy-based Ducati’s hold on the most discerning motorcycle enthusiasts. A special Tricolore variant, limited to 100 units and priced at $250,000, also sold out.

The bike, unveiled late last week ahead of Sunday’s US Grand Prix motorcycle race in Austin, Texas, celebrates Ducati’s 100-year anniversary and was built around a philosophy the company said is core to the brand: “no constraints, no compromise, and no limits.”

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“It’s really special to be able to have basically no limits,” Ducati US CEO Jason Chinnock told Yahoo Finance. “The only limits are making sure you can homologate it and that it fits within the core values of our brand — style, sophistication, performance, and it delivers on that.”

No limits means a hand-built V4 engine with exotic parts like titanium intake valves, paired with a throaty race exhaust, producing an astounding 247 horsepower, all for a bike that weighs only 381 pounds — a serious horsepower-to-weight ratio.

It weighs so little because the entire chassis — frame, swingarm, wheels, and bodywork — is made from carbon fiber. The Centenario also debuts two firsts for a road-legal bike: carbon-ceramic brake discs approved for street use and an Öhlins fork with carbon fiber outer tubes.

Chinnock said the company and dealers previewed the bike to clients when it was little more than a 3D model and not a fully functioning bike.

“We basically had been pre-selling it for the last six months, and candidly, at this point, we now have an order portfolio that exceeds our production capacity. So, is there a market? There’s definitely a market,” Chinnock said.

The company’s US business is strong across Ducati’s portfolio of now 14 models available in the US, from the entry-level Scrambler series to high-performance bikes like the Streetfighter and Panigale, and even the new off-road segment.

“We're going to end Q1 very strong,” Chinnock said, adding that he didn’t want to speculate with Q1 numbers still coming in, but that sales were trending nearly 20% higher.

The sales of pricey yet coveted Ducati bikes come against the backdrop of deep uncertainty across the globe, with the US-Israel war with Iran and ensuing spike in oil prices leading to roiled markets. Economic activity in the US and other regions is also trending lower.

“We all are concerned, right? You’d have to be living under a rock to not be concerned about what’s going on, or completely insensitive,” Chinnock said. “You know everything else might be happening out there that’s a bit chaotic. But people want to treat themselves or … they're looking for something to give them joy in life.”

The fact that customers are still spending on something as discretionary as a motorcycle speaks to the strength of the brand, Chinnock said.

“You know, you’re always going to eat. You always need a place to sleep. Some of us always have to be riding a motorcycle,” he said with a laugh, speaking as someone who owns several Ducatis.

“So that’s part of what we need as [motorcycle] people, and so we’re going to do that,” Chinnock added. “So why not do it with the best?”

Pras Subramanian is Lead Auto Reporter for Yahoo Finance. You can follow him on X and on Instagram.

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