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The search for love shouldn’t cost you your life savings — but for a growing number of Americans, it has. That’s what happened to Jackie Crenshaw, from Connecticut.

She told ABC7 Eyewitness News that while she had a great career and many friends, at 60, she wanted someone to share her life with (1). So she tried online dating for the first time, using the website BLK.

Crenshaw met someone who said they were a widower with two kids.

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However, things soon turned from romantic to financial. Crenshaw told ABC7 that after about two months, the conversation turned to investing in cryptocurrency.

At first, she sent $40,000, and she received screenshots from the scammer that purported to show how well her investments were doing. This encouraged her to send more and more.

In the end, she sent almost $1 million, and her 401(k) was wiped out.

She’s not alone. In 2024, Americans reported romance and confidence scams cost them more than $670 million, according to the FBI’s Internet Crime Report (2).

While people aged 60 and over reported the highest combined total losses (more than $389 million), people from all age groups are affected by these types of scams.

Here’s how these scams typically unfold and the warning signs that could save you from becoming the next victim.

Romance scams typically follow a predictable script. Scammers create an appealing persona, quickly build emotional intimacy, isolate their target and then introduce a financial “emergency” or investment opportunity.

Here are some of the tactics to be aware of.

Love bombing is a term made popular by Gen Zers, but it is a very real manipulation tactic that can, at times, reach the level of emotional abuse.

According to the Fairfax County Department of Family Services, it involves “excessive attention, affection, compliments, declarations of love, and gifts to create an intense emotional bond and a sense of urgency and dependence, which then paves the way for manipulation once the partner is ‘hooked’ (3).”

There were other red flags that Crenshaw didn’t pick up on, which are common when it comes to romance scammers. He called her constantly and sent her gifts. But they never spoke over video chat.

Refusing to meet in person is one of the biggest red flags when it comes to romance scams, according to non-profit FightCybercrime.org (4). Not wanting to speak on a video call is also a red flag, however, the non-profit warns that video chats can still be manipulated by AI.

FightCybercrime.org also notes that romance scammers often take their time building a relationship with their victims, and it may be months before a scammer asks for money (4), or in Crenshaw’s case, brings up an investment “opportunity.”

Cybersecurity expert Adam Levin told ABC7 that romance scammers might make their investment ideas seem legitimate at the outset. “They get you involved, and they help you open an account. Oftentimes, it’s on a legitimate site. You make some money. They even let you take the money out, but then they kind of wet your whistle. You get really excited about it, and then all you want to do is do more and more and more,” Levin told ABC7 (1).

That early “win” is intentional — it builds confidence and lowers defenses before the scammer asks for larger sums.

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While romance scams are particularly devastating because of the emotional impact, there are a number of common online scams that you should watch out for.

Online scams are on the rise, with the FBI reporting that in 2024, Americans were scammed out of $16 billion overall by online fraudsters, a 33% increase over 2023 (5). For that same year, the Federal Trade Commission (FTC) released data showing that consumers reported 25% more losses to fraud than in the previous year (6).

While it’s not always easy to spot a love bombing scam, there are tools available that can protect you from other forms of fraud, including identity theft, data breaches and online shopping fraud.

If you’re looking for tools to protect yourself or your loved ones, consider using a scam alert service like Aura.

Aura’s online scam tracker uses AI monitoring to look for unusual transactions, sending alerts for any suspicious or significant activity within minutes. Their U.S.-based fraud experts are available 24/7 to ensure you can find accurate information and resolve the situation quickly.

Aura also offers credit monitoring, identity theft protection and parental controls so you can ensure your children don’t fall prey to fraudsters. Plus, Aura delivers fraud alerts up to 250 times faster than other services of this kind.

Identity theft cost Americans $174 million in total in 2024, according to the FBI’s data (1). Aura offers up to $1 million in insurance to families and individuals to cover losses due to identity theft.

Sign up today to enjoy this extra layer of security when shopping and socializing online.

Romance scammers often develop a persona that seems real, according to the Consumer Financial Protection Bureau (CFPB).

They may use stolen photos, fabricated careers and carefully crafted backstories. But in some cases, they may use real photos of themselves, which can make the deception harder to spot.

The key isn’t whether the photos look authentic — it’s whether the story and behavior raise red flags.

According to FightCybercrime.org (4) and the CFPB (7), these are common red flags:

They escalate intimacy unusually fast.

They overwhelm you with constant calls and texts.

They refuse to meet in person or avoid live video.

They ask you to keep the relationship secret.

They claim to live abroad or work in remote professions (military, oil rig, international doctor).

They introduce cryptocurrency or investment “opportunities.”

They pressure you to move money quickly.

If you think you have already been a victim of a romance scam, you can take the following steps:

Immediately cease contact with the person.

Tell a trusted friend or family member about what’s happening.

If you sent money or shared financial information, contact your financial institutions and report the fraud.

If you shared personal information, take steps to prevent identity theft, such as a credit freeze or fraud alerts on your credit reports, and changing your passwords.

Report the scammer to the online platform where they started messaging you.

Have your devices scanned for malware.

Be vigilant about other possible fraudsters, as other cybercriminals may target you.

Report fraud to the FTC and the FBI’s Internet Crime Complaint Center.

The FTC’s guidance is blunt: Never send money, cryptocurrency, gift cards or wire transfers to someone you haven’t met in person. If someone you’ve never met mentions money, respond with a hard no (8).

Romance scams are impacting people of all ages, from all walks of life. The FTC says that anyone can be targeted — whether through a dating app or just social media — if they respond to a message from someone they don’t know.

“The reminder to business executives is that even sophisticated people wise to the ways of the world have been taken in by romance scammers,” the FTC says.

Romance scams that prey on people looking for love can be devastating, both emotionally and financially. If it happens to you, you’re not foolish, you’re human.

Reporting scams to the FTC or FBI not only increases the chances of recovery but may help prevent someone else from losing everything.

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We rely only on vetted sources and credible third-party reporting. For details, see our editorial ethics and guidelines.

WABC-TV (1); FBI (2), (5); Fairfax County Department of Family Services (3); FightCybercrime.org (4); Federal Trade Commission (6), (8); Consumer Financial Protection Bureau (7)

This article provides information only and should not be construed as advice. It is provided without warranty of any kind.