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Quick — you've got about five minutes before your kiddo wakes up from their nap, and you'll want to spend them adding these to your cart.

Promising reviews: "This stuff is so legit I’ve gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation and sometimes I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" —mapagill

"So many compliments on my skin when I’m wearing this foundation. I have applied it using multiple methods. A wet sponge/beauty blender or brush work best but have used my hands even before for quick application and that has worked as well. I love the finish it leaves. Super easy to color match by the information given. Always be sure to set with a powder after applying wet/creams." —Austin Laurie

Get it from Amazon for $15 (available in 14 shades).

Live Tinted was founded by Deepica Mutyala, who first went viral for her red lipstick hack for under-eye circles in 2015. Huestick was the first product the company launched, making waves as the first multi-stick with clean ingredients to also balance out dark circles and spots. It's made with hyaluronic acid, squalane, and vitamins C and E. 

Promising review: "Almost the only makeup you'll need. I was on vacation in Vietnam and Cambodia for almost a month. Besides mascara, this is all l needed for lips, cheeks and eyelids. The product goes on smoothly, stays pretty well and is so easy to use and go. It is something I will continue to use daily. It makes a big difference, brightening your whole face. It helps make you look like you put forth an effort and care how you look. My favorite color is True." —jeanette p. 

Get it from Amazon for $26 (available in seven shades).

Read more about how biotin can help with the fullness of hair at Cleveland Clinic. It's also designed to work on all hair colors, and reviewers with thin and thick hair have mentioned it works for them. 

Check out a TikTok of the dry shampoo in action. 

Promising review: "I never understood how people could go more than two days without washing their hair, and now I know. This has been a lifesaver! I was looking for an alternative to my spray dry shampoo, and this is even better. It literally dries up the oil and makes hair look freshly washed. I used to have to wash my hair every other day, and now I can stretch it, which is amazing for a busy mom who barely has any time. I’m stocking up!" —Mandy

Get it from Amazon for $15.30+ (available in three shades, packs of two, and as refills).  

Guide Beauty is a woman-owned small biz founded by makeup artist Terri Bryant after her own Parkinson's diagnosis made some once-routine makeup techniques more difficult. So she set out to listen to the most common makeup struggles and develop tools to make application easier for everyone!

The kit includes a guide wand with the precision tip applicator, a long-wear eyeliner pod, and two replacement applicator tips. You can check it out in action on TikTok! 

Promising review: "I have extremely hooded Asian eyelids and shaky hands, so eyeliner has kind of always been insurmountable to me, and I had pretty much given up on it before trying this. I bought it with hopes it would work, but it's now an actual game-changer in my makeup routine. Upon first attempt, I was able to do winged eyeliner for each eye in under five min., and the eyeliner has not budged since application. I haven't worn it out yet, but it feels like a pretty strong hold. Overall, I'm in love with this product." —Hailey 

Get it from Guide Beauty for $50 (available in black and brown).

The kit includes a nail glue, double-sided nail file, cuticle stick, alcohol pad, and a storage box. Btw, pictured above are Oyster and Mertini.

Promising review: "Very surprised with how nice and sturdy these are. I honestly had little hope, but with a newborn, I was just looking for that sense of self, and I couldn't spend two+ hours at the nail salon, so I figured I'd try it. So cute. Easy to do. Easy to stop, attend to the baby, and then continue putting them on. They held up for 48 hours so far, and I have not been gentle. Not too thick, bends naturally, great size options." —Keriann I. 

Get it from Amazon for $19.99 (available in 43 styles). 

Reviewers say it's especially effective for sensitive, acne-prone skin and oily/combination skin types (though reviewers with dry skin report great results too). Like with any other product containing retinol, it's best to slowly implement it into your routine. BONUS: folks compare it to the $185 SkinCeuticals version

Promising review: "I have stress breakouts. I am a mom of two and recently went back to college, so stress levels are pretty high. I have been using a face product now for about four to five years that has been wonderful.... but it’s on the higher end price-wise. I wanted something I could combine with my routine that would help with my stress breakouts and also give me moisture that my other skin products take away. I was super skeptical about buying a skin product off Amazon, because I do have sensitive skin. But with the high reviews, I had to give it a try! I will say that there is about a two-week period of purging (all the pimples come up, sounds gross, but this is how it works, haha). I was really nervous those two weeks because it was looking pretty bad :/. But I kept with it and wow am I glad, it is healing so nicely and I can SEE how CLEAR my skin is getting! The healing process seems to be faster, too. I’m 33, never used any age creams or wrinkle creams because I don’t have too many yet (I guess stress pimples are better than stress wrinkles? Haha), but my skin IS firmer! And looks younger! I got one bottle to try, but now I will be subscribing... It goes on nicely, and I’ve even worn makeup on too with no issues." —Erin H. 

The color-adaptive formula is designed so one of four shades will work on any skin tone. 

Promising review: "I don't typically write reviews... But I had to for this product because of how awesome it really is. I've had perpetually dark circles under my eyes my entire life and this was only exacerbated with having a baby. One night when I wasn't sleeping, I saw a review for this and purchased it on a whim. When I got it I was shocked to see the difference that it made on my circles. So much so that I snapped the picture attached to this review. On one side you can see my dark circles and on the other side I used the product. There is nothing else on my skin at all, except for the brightener. I've shared my review of it with several people who've all had similar experiences using it. I highly recommend this product for anyone who lives with the dark circles and doesn't want to put on a full face of makeup before leaving the house or jumping on and zoom call." —Amazon Customer

Get it from Amazon for $6 (available in four shades). 

Bonus: folks compare this to Benefit's Bene Tint.

Promising reviews: "This is literally my everyday blush. I use it over makeup or whenever I wear no makeup and it just gives me a natural, 'no makeup' look. It stays on all day and can be used on the lips... it gives my lips a plump look, especially with lip gloss over it. I love this blush tint. I got it in the shade Cherry Ade and will definitely be trying another shade." —BobbieJean

"It’s very fast-drying so if you're in a rush it’s very good, and it’s sooooooooooo pigmented and you can layer it to make it more vibrant 💗" —Niya

Get it from Amazon for $6.90+ (available in nine shades and three-packs). 

Promising review: "This is my new favorite. Super sturdy and I feel like I have a thousand bobby pins in. My hair is thick and long, and I was having a hard time finding a hair clip/claw that would hold it all up. So glad I came across this and gave it a try! As a mom of four, this saves me time and helps me feel put together! Holds all day." —Lindsay

Get it from Amazon for $9.93 (available in four colors). 

You can check them out in action on TikTok.

Promising review: "All I can say is WOW!! Lilac St. Lashes are the best you can find on the market right now in my opinion. I started out with another WAY more expensive brand, which was nice but no mater what I did I just couldn't get more than three days wear. When Lilac St. says seven-day wear, Lilac means it. I have gone 10 days and I mean 10 HARD DAYS. These have included nightly hot showers letting the water run over your face, the occasional 'you didn't even remember you had eyelashes on' eye rubbing, and the 'I am a mom of six kids I am drained' sobbing. It's also summer and we live in the pool, thanks to these I always look like I am killing it!!♥️♥️🥰" —Melissa Parker

"Y’all, I have been a loyal Lilac St. customer since they started, and I will never leave them. These are of the absolute best quality. I get so many compliments. They are the most natural and most comfortable to wear. I use it several times by using makeup remover and water to remove any glue. Seriously, will never stray." —Katiew

Get the starter kit from Amazon for $38 (includes two sets of Original lashes, lash glue, and an applicator; also available in five sizes and three-packs).

BuzzFeed Editor Kayla Boyd tried this out and raves: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort."

Promising reviews: "When I am in a rush, I used to not bother with any makeup, mascara included. Now I slap this on. Why? Because even if I don't touch a single thing else, everyone's attention goes straight to my eyes. 'Beautiful lashes!', 'Wow, your lashes make your eyes really pop!' No added makeup, just a quick brush on and go. Makes me feel pretty without the half hour of fuss for the rest of it. Highly recommend." —Samantha T

"I stopped writing reviews because I now have four little kids and do not have the time, but I had to write a review for this. I used to wear MAC makeup mascara for the past 16 years and one day this mascara popped up in my recommendations and for $5 could not pass it. Wow, I’m so glad I purchased this, made my eyelashes so full, black, and it feels so light, no clumps. I have very oily skin and worried the mascara would end up on the top of my lids, but it has yet to come off my lashes, but it is easy to come off in the shower or with a makeup remover cloth. 100% recommended this, so happy I made the switch!" —jess

Get it from Amazon for $4.97 (available in four colors and as a three-pack).

For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review!

Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy

Get it from Amazon for $4.64 (also available in one other scent as a six-pack). 

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Check out a TikTok of the collagen sunscreen in action. 

Promising review (for photo on the right): "As my skin ages, for the past year or two I’ve had an impossible time finding a sunscreen with a high enough SPF that doesn’t cake and pill, especially under makeup. I was gifted some Medicube products by a Korean client and was surprised at how quickly my skin responded, so when I saw this sunscreen I had to try. I put it on at 7 am and at 7 pm my makeup stayed in place. It didn’t pill or give a weird white cast, and it’s smooth and silky, not cakey at all. Best of all, it gives such a nice glow it will be great for no-makeup days, but doesn’t look greasy on my combo perimenopause skin. I don’t have time for TikTok so I am not up on all the internet trends. I’m sooooo grateful for my client bringing these incredible products to my face!" —Erin R. 

Promising review: "This is one of the best brushes I’ve ever owned. It’s the perfect size and super gentle on curly hair. I love that I can brush my hair easily and fast with no pain and my hair does not break. I highly recommend getting this brush." —Veronica E. 

Get it from Amazon for $9.99 (available in three colors). 

Promising review: "So quick and easy to get full fluffy brows! It does it all in one. Gives them volume, holds them nice without being over-tacky and stiff, and darkens them. So easy in the morning before work. Takes a couple of swipes, and I am ready to go." —jessica alexandra 

Get it from Amazon for $10.97 (available in six shades) 

The kit includes 30 different eyebrow stencils, a shaping razor, and a double-sided waterproof eyebrow pencil.

Promising review: "I did not think I’d like this product but it saves me so much time in the mornings! It used to take me a long time to draw them on evenly, but today I tried my stencil for the first time and it was SO quick and easy. I use Revlon ColorStay Brow Creator in the soft brown color. I only used the sponge to dab on color, not the pencil part. It worked great! I also didn’t fill all the way to the inner corners — I prefer a wider gap between my brows." —Ella Chepil

Get it from Amazon for $9.99 (available in three shades and without the eyebrow pen). 

Bonus: lots of folks compare this to the pricier Dr. Jart+ Cicapair Color Correcting Cream

Promising reviews: "This is my everyday go to now! I'm a mom of three and just gave birth a month ago so this is a heaven sent. This is perfect to feel alive again without having to put on tons of makeup. I'll buy this forever now. It blends well, the color is perfect, and stays on for most of the day. Obsessed." —Kristina Fleming

"I’d yet to find anything (even foundation) that could cover up my red areas. Cheeks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F. 

Get it from Amazon for $10.97 (available in five styles and as a pack of two). 

Check out a TikTok of the taming wand in action. Not many reviewers have mentioned their hair types, but for the OG styling cream, reviewers with hair ranging from straight to 3c mention the formula works for them! 

(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.) 

Promising reviews: "Definitely a five star. First it smells amazing and doesn't leave an oily or crunchy effect. Worth the money, I will 100% buy this product again. And if you are looking for a product that you can take on the go or use when you're in a rush this will definitely work. Amazing product, will buy again." —michael Czerniewski

"LOVE!!! It doesn't make hair greasy, it gets rid of my super frizzy hair, and smooths it down. Easily applied and the applicator is super functional. I love and will definitely buy again for the price! Super good look to it." —Devon Reid

Reviewers with 2a-4c hair mention it worked for them! 

Promising review: "I’ve tried every curling mousse, I swear. This one is by far the best. Typically if I coat all my hair with a mousse, it leaves it feeling gross. This one is great! I coat all of my hair with it, scrunch, plop or clip it up and leave it like that to air dry. I wake up the next day with soft, frizz free hair. My hair feels healthier too, after repeated use. Easy, affordable, and gives nice results. What more could you ask for?" —Wilde

"As a toddler mom, I need stuff that works efficiently. And so upon using it for the first time, I immediately fell in love with it. It’s super easy to open and use. And it works! It wasn’t too sticky. It lasted long enough throughout the day. I don’t suggest leaving it in overnight. It was an easy wash off during bath time. I highly recommend it for styling hair." —Kris

Get it from Amazon for $4.22 (also available in a two-pack). 

Alleyoop is a woman-owned small business that specializes in functional makeup products. 

Here's what former BuzzFeeder Jasmin Sandal has to say about it: "I gotta say, I love the concept of the Pen Pal from Alleyoop! After using all of the functions (eyeliner, highlighter, lip liner, eyebrow pencil) and as someone who LOVES makeup but was applying as little as humanly possible during lockdown, I think it’s a great tool for anyone looking to streamline their routine. It's ideal to use for touchups come the end of the work day, or a subtle, minimalist way to apply makeup in the a.m. The brow pencil is particularly soft and pigmented, and filled in my eyebrows quickly. I just adore the ease of application of each product, and appreciate the universal, does-it-all-for-you concept. Plus, it saves me so much room in my already-overflowing makeup bag!"

Promising review: "This pen is SO convenient — as a busy mom I don't use a lot of makeup, so this pen is literally a lifesaver — it's everything I need, everywhere I need 💗💗💗" —Sara Gregory

Get it from Amazon for $13.99+ (available in three shades).

Promising reviews: "Where has this sponge been?! It leaves my makeup so well blended. It’s super bouncy and soft. I love it so much and for the price, you can’t beat it!" —Vero

"I really like how quickly this sponge blended out my Dior stick foundation. I'm going to order another one, five stars!" —Jamie Taylor

Get it from Amazon for $7 (also available as a three-pack).

This iron has a one-inch ceramic barrel for that classic waves look, and is equipped with three heat options. Reviewers with thick, course hair and thin, fine hair have mentioned it works for them! 

Promising review: "Very easy to use, makes doing my hair go by so much quicker, which is great because as a mom I don’t have much time. Heats up quickly, and the barrel is very smooth and hair-friendly. Doesn’t pinch or pull hair. Curls come out great, worth the $." —NikkiDeetz

BuzzFeed Shopping writer Emma Lord uses this: "I started using this myself a few years back (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OK, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe." 

Promising review: "I am a mom of a 12 year old with autism. He keeps me really busy and doesn't sleep well at night so I am never getting enough sleep. With that being said, I get dark circles under my eyes. I hate having the tired worn out mom look so I decided to try this. I put it on and loved it immediately. I love the brightener. It helped cover my dark circles perfectly. I would definitely recommend and will be buying this again." —Kindle Customer

Get it from Amazon for $9.98 (available in 24 shades).

Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.

Promising reviews: "I don’t have time to get my brows waxed or pluck them (two kids, working mom). I used to shave my brows with an actual razor for body hair. This is a game changer and a life saver. I get such a close shave that my hairs take longer to grow back and it makes it so much easier to shape my brows. I love them!" —Anne

"Amazing!! So easy to use. My skin is soooooo smooth after. I love the cap you can place on it when doing your eyebrows so you protect your eyelashes. I mainly use it for eyebrows and upper lip. I wish I would have bought these sooner!!!" —Colleen

Get a three-pack from Amazon for $5.94 (also available in packs of nine).

Promising review: "I love how EASY it is to apply this product! For a mom on the go, I need a quick makeup routine in the morning. This stick applies like a cream and dries as a powder. It gives me a perfect shimmer that lasts all day. I even use it in the corner of my eyes to give them a little extra pop. Love this product. Can’t wait to buy other colors! It even stayed on after a day at the beach! Comes off easily with make-up remover. Can’t say enough good things about this! Just buy it!" —Sarah Venters

Get it from Amazon for $20 (available in 37 shades). 

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

See what BuzzFeed Shopping writer Emma Lord says about it: "HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit pricey compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT." 

Promising review: "Busy tired mom approved! I have a teenager, a toddler, and a baby under a year old 🥴. Plus I run two businesses with my hubby. Mama's tired!! This is so fast and easy, doesn’t clog pores, and goes on smooth. Definitely need to blend edges around the hair line but I like! Gives a dewy feel without drying out your skin. Give it a try for sure. The spray is a bit messy, eh still good stuff." —Sadie M

Get it from Amazon for $19.99 (available in 12 shades). 

* *Psst* — These 37 Beauty Products Are All The Rage Right Now, In Case You Weren’t Aware

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* Problem-Solving Beauty Products For Those Issues You Didn’t Even Know Had Legit Solutions

* Beauty Products That'll Help With Upkeep Without Costing A Fortune

* Beauty Products That Work So Well, Reviewers Called Them “Wizardry,” “Sorcery” Or Just Plain “Magic”

Plus, cosmetic bags, concealers, waterproof mascaras, and finds from Sephora, Soko Glam, Ulta, and Walmart.

Reviews have been edited for length and/or clarity. 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.Divinia Tarin is a resident writer on the BuzzFeed Shopping team who covers a variety of topics, including travel, home, beauty, gift guides, and anything that’ll add just a bit of whimsy into people’s lives.