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If your beauty bag is in need of a refresh, consider these fan-favorite items.

Promising review: "Having gone through chemo this past year, my eyelashes have become so sparse. This mascara is fabulous! What a difference it makes. I looked at other brands on other websites, but I did not want to pay $26 for a tube of mascara. I was so thrilled when I found this one for $8! Also, it comes off easily if you put warm water on it and let it sit for a couple of minutes. No need to use eye makeup remover. This is what breaks your lashes off with this tubing mascara. Use water to get it off. I highly recommend it, especially if you've gone through chemo and need a confidence boost." —Amazon customer

Promising review: "I have probably tried every mascara on the market, and this blows them all out of the park. Let me start by saying that I wear contact lenses, so it’s important that nothing flakes off into my eyes during the day from my mascara, and after wearing this mascara countless times, I have never had an issue with it. It goes on easily; it builds, it thickens, and it separates. It makes you look like you’re wearing false eyelashes. I can honestly say that I can go out with mascara and blush and feel made up without putting on eyeliner and eyeshadow. It doesn’t flake into your eyes even if you accidentally rub your eyes, and it’s easily removed with either makeup remover or soap and water, or the Makeup Eraser pads. I sincerely hope they stay in business because I will be a fan for life, and there aren’t many things I can say that about." —HSL826

Price: $4.99+ (available in a pack of one or three and four shades)

Promising review: "Love the curved applicator brush, which helps get the mascara to all the lashes and helps give them some curl. Does not clump so far, and very easy to wash off. Does not smudge or run. Was tentative about this mascara, but works well for a good price."   —INgirl

Price: $12.99 (available in three shades)

Promising review: "I use my mascara until the last bit of product is gone. Sometimes that makes it clumpy on my eyelashes, but this separator easily gets the job done! It cleans up the clumps, and I can quickly wipe the tool clean with a wet or dry tissue/paper towel. The quality is sturdy — I have traveled with it and there has been no breakage. All for a reasonable price — yes please!"   —Rosanna H. Vasquez

Price: $4.49+ (available in packs of one, two, or five)

Promising review: "I was nervous about trying this product because my neck is extremely sensitive, and even more in the winter. Everything irritates my neck, and it gets red, itchy, and swollen. I followed the directions — cleansed my face with a gentle cleanser, sprayed a test spot… Hmm, no stinging. Misted the rest of my neck and face, patted it into my skin, followed by my moisturizer. For the first time that I can remember, my skin feels great in the winter. Very happy with this product." —Bones

Promising review: "Buy it, that is all I need to say. Buy it now!!!! Wow. That little movable head soaks up all of your facial oil buildup throughout the day. It's small enough to keep in your purse and discreet enough to use at any time." —mammag3

Promising review: "I’ve been really impressed with this powder. The compact packaging is one of my favorite features — it’s sturdy, slim, and truly mess-free. The inner design keeps the powder contained so it doesn’t spill everywhere in my makeup bag, which is such a huge plus for travel or keeping in my purse. Performance-wise, it does exactly what I need it to do. It absorbs oil really well without making my skin look dry or cakey. My T-zone gets shiny throughout the day, and this keeps everything looking matte and smooth. It also gives a really nice blurring effect that softens the look of pores and makes my skin look more even overall. Lightweight, easy to use, and actually effective — I’ll definitely keep repurchasing this one."   —Kelsey Ryan

Promising review: "My skin is overall dry, but I like a thorough cleanse with foams. This one is perfect. It lathers; it gets rid of all the dirt on my face; it does not irritate my skin at all; my face does not feel dry or tight. Great value. Great smell. Love it."   —Amazon Customer

Promising review: "I love, love, love this cleanser more than any I’ve tried so far. (And I’ve tried many!) The packaging, the way it works and feels, the price — everything is great! I’ve been using it for a while now. It cleans without drying, feels balmy and leaves skin soft. Every time I have makeup on, I only cleanse with this. You can actually see the makeup come off when rinsing, which is not the case with many other cleansers. The fact that it has clean ingredients and a great smell is very comforting as opposed to harsh chemicals and fragrances. Love the price point and hope the company doesn’t change the formulation or the price once the product gets popular, as many do."  —A.Seth

Promising review: "My nails are in the best condition they have been in for a long time after using this only twice!"   —Andy

Price: $17+ (available in six colors and a multipack)

Promising review: "I used to bite my nails very badly to the point where whenever I would go to a nail salon, there was hardly anything to work with. Someone I know suggested this cream to help them grow and I have been using it consistently for about a month. I have noticed amazing results!! I couldn’t be happier, I finally have strong and healthy nails now and so much growth!! It also smells great."  —Jillian Messina

Price: $12.99 (available in four scents and a patch variation)

Promising review: "Finally achieved a wing on my hooded eyes! The Flick Stick is so easy and fun to use. I have gotten great results every time. Plus, it stays on until I remove my makeup at night. Very happy with my purchase." —Roxie8

Price: $14.47+ (available in three sizes and in a pack of all three)

Promising review: "I really like this eyeliner! It’s very easy to apply and the color is nicely pigmented. It glides on smoothly and lasts most of the day without smudging. For the price, the quality is amazing. I would definitely buy it again."   —Stefany sanchez

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Promising review: "I’ve been using these teeth-whitening pens for quick touch-ups and I’m honestly SO impressed. They’re super easy to use, no trays or mess, and perfect for busy days. I noticed my smile looked brighter after the very first use, 🤯 and I didn’t have any sensitivity, which is a big win for me. This is one of those low-effort products that actually delivers and stays in my bag for on-the-go whitening."  —Samantha Carpenter

Price: $8.96+ (available in packs of one, two, or four)

Promising review: "Love this product. Slightly rosy tint, but not too much. I have psoriasis on my lips, and this helps so much."   —ASG

Promising review: "The Clinique tinted lip balm in BLACK HONEY is a really moisturizing lip product. The color, although it looks very dark, is beautiful and stays put. Love the texture, color and shine of this wonderful product. Well worth the price and will purchase again!" —Kathy Davis

Price: $21.25+ (available in three shades)

Promising review: "Was a last-minute addition for a recent trip. This color is so nice on my skin, subtle color and the moisture it brings to my lips is amazing, not sticky and long lasting, will buy again!!" —Ms.Floyd

Promising review: "I wasn't sure about this product at first, but I was surely proven that it was the right choice. The color matches the picture, and it's soft to apply to the lips. It's similar to the NYX Fat Oil Slick Click, but definitely better. It has a non-overbearing medicated fragrance that moisturizes the lips. Depending on what I do throughout my day, it pretty much lasts all day and stays on, too, leaving my lips hydrated. I would recommend this to others and definitely try the other colors. 💋 You can also pair it with other lip balms and glosses to blend well together." —Keir Walker

Promising review: "Finally, a lip oil that actually hydrates! My lips get so dry, but this keeps them soft and glossy for hours. Not sticky at all, and the appleplum tint is so pretty and natural, but noticeable. Doesn’t peel or fade weirdly. Stays on through coffee too! Makes my lips look plump and healthy. Love that it’s waterproof and has no sticky mess. Definitely my new favorite."   —JuliaRed7

Price: $15+ (available in 10 colors and multipacks)

Promising review: "These glaze oils are one of my favorite lip products. They come in all shades and are moisturizing and cute! They are very easy to apply and stay on for hours." —Callie

Promising review: "I started using this powder because I saw a makeup artist online use it on himself with great effect. This is a wonderful little powder to add to your makeup kit. It blurs imperfections. It covers enough shine without looking flat and like flour. It comes in different colors that are subtle for enhancing and color correcting. It is a wonderful weapon against too much shine. It works well with different face oils and glowy products. This reasonably priced powder can go toe-to-toe with other high-end powders. This has become my daily go-to to finish off my makeup routine." —Happy2BeHere

Price: $12.88+ (available in four shades)

Promising review: "I wasn’t sure at first about this product. I used it for the first time a couple of days ago, and I found it to be a very good face primer. The consistency of this product is just right. It goes on easily and is everything I expect in a face primer. I found that a little goes a long way, so I will get plenty of use from this product." —Terry

Promising review: "This is an excellent product, goes on smooth, helps blur your pores out so they are less noticeable and keeps your makeup fresh all day."   —Sheryl Foster

Price: $10.67+ (available in four styles)

Promising review: "This keeps my makeup in place all day without feeling heavy or greasy. The mist is fine and lightweight, and it sets makeup beautifully while still looking natural. My makeup stays transfer-resistant and fresh for hours, even with long wear. No stickiness, no tight feeling. just a smooth, locked-in finish. Perfect if you want long-lasting makeup without sacrificing comfort." —Aria

Price: $12.75 (available in original or semi-matte)

Promising review: "This blush is unlike anything I've ever tried before, the shade is so pretty! The formula is lightweight, very thin, goes on smoothly, with no streaking or patchiness, doesn't emphasize texture, dries down, but remains dewy, and gives a stunning glow to the cheeks. People who are into makeup will love this!"   —Regina Roza

Promising review: "This skin enhancer is a beautiful addition to my makeup routine. The formula is smooth, blends effortlessly, and gives a soft, healthy glow without looking heavy or cakey. It layers well over foundation or on bare skin and adds just the right amount of color and radiance. I love how natural it looks while still making a noticeable difference in my overall finish. Great quality and performance — definitely a 5-star product for me!" —Debera Borgen Garcia

Price: $9.79+ (available in eight colors)

Promising review: "This is a really wonderful product. It goes on smoothly and stays all day. Once it sets, it doesn't smear or smudge off. I love this color with my brown eyes. Highly recommend."   —SuzieB

Psst: And if you don't want to shave, don't let anyone make you feel like you have to!!

Promising review: "Very good razors. They don't give me razor bumps, and I love how they have some type of gel or oil in them to make your shave smooth. No problems."   —Hazel

Price: $5.97 for a pack of three (available in two color sets)

Promising review: "This is the best shower aid I’ve ever used!!! I’ve used washcloths, sponges, loofahs, those puffy, round tulle things … but my skin has never felt so fresh and soft as after using this. The very first time I used it, I was shocked by how baby-soft my skin felt (before I’d applied any lotion)! It gently exfoliates, thoroughly cleanses, and I can easily access all areas of my body! And it rinses thoroughly, so no more worries about bacteria buildup! I cannot say enough great things about it!"   —Addicted to Jewelry

Price: $18.99+ (available in a pack of one or two)

Promising review: "This body wash is just lovely — it smells wonderful and leaves skin feeling silky smooth. Glad I bought it!" —SMoutz

Price: $9.99 (available in three scents)

Promising review: "This has been my go-to for years. It's light on the skin and gives a nice glow without having to add blush or anything extra. It's my daily out-the-door, clear, sun-kissed complexion look. I use this tinted moisturizer every single day and it’s become a staple in my routine. It evens out my skin tone without feeling heavy, blends effortlessly, and gives a natural, healthy glow. Perfect for everyday wear when I want my skin to look fresh but not overdone."    —angely pichel

Price: $14.97+ (available in five shades and multipacks)

Promising review: "This light and airy foundation is just what I was looking for. It provides sheer coverage that evens out my skin tone without being heavy or covering up the natural look that I prefer. I feel like it’s a wonderful product at a reasonable price." —Hollie R Simmons

Promising review: "This is my favorite. I’ve been using this for years now. I’ve tried other brands and they just aren’t it. For my skin (combination), this seems to give great coverage and evens out my skin tone without making me look cakey and unnatural. I really appreciate the sunscreen in it because it’s something I slap on every day, even on no makeup days, just to give me a little protection and a very light layer that makes my whole face look even and put together. The consistency is perfect. Not oily. Some other brands I’ve tried leave my skin dry or way too shiny and oily. This is *chef’s kiss* and I’m a lifer." —Michelle D.

Promising review: "I saw this on TikTok. I’m a middle-aged woman, so it’s difficult for me to admit that. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw up because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison

Get it from Amazon for $9.99 (available in 13 colors)

Promising review: "I absolutely love these brushes! It comes with a variety of brushes and they work very well. I've used them for foundation, eyeshadow blending, and powders. They're easy to clean and easy to use. They came with a travel case that I used as a brush holder. I got the light pink ones while they were on sale and it was such a great price for how many brushes came in the set and the good quality. I will definitely repurchase them in other colors!" —  PeridotSidious

Price: $10.82+ (available in ten colors)

Promising review: "I have found a new eyebrow enhancer powder! I’m blonde and my eyebrows don’t show up very well. I have tried a lot of colors and products, but the rich, soft color of this one beats them all. Easily glides on, covers my gray brow hairs and helps my eyebrows frame my face. And this one stays on all day until I wash it off! Well work the price and the quality surprised me!!"  —Pammer

Price: $12.99+ (available in eight colors and in multipacks)

Promising review: "Omg love this face sleeping mask. It goes on so smoothly and feels very lightweight. Great value for your money and size is great. You only need a little bit to cover your entire face. It is a great quality. I would recommend it to anyone. I have sensitive skin and this didn’t irritate me at all. Great skincare product. And there’s no smell." —S.Spicer

Promising review: "They gently exfoliate without irritating my skin and leave my face feeling clean, smooth, and refreshed. I’ve noticed brighter skin and a more even tone with regular use. Super convenient, soothing, and perfect for daily skincare—no wonder they went viral!" —Maria Miyar

Price: $59.95+ (available as a single or a two-pack)

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Plus, cosmetic bags, concealers, waterproof mascaras, and finds from Sephora, Soko Glam, Ulta, and Walmart.

Reviews for this post have been edited for length and/or clarity. 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Emma Kershaw has been a BuzzFeed Shopping contributor since 2022 (also featured by The Drew Barrymore Show, Authority Magazine, and The Art Insider), loves to sift through thousands of home decor deals, and her shopping cart is filled with more pieces than her tiny NYC apartment can hold.