Audiences are protective of the classics they love, but still long for new films that capture that same sense of comfort.

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 Note: This post is an Op-Ed and shares the author's personal views.

The nostalgia trend has been circulating on the internet for a fair amount of time, and it has seeped not only into pop culture but also into society. Vintage digital cameras, capri pants, rimless sunglasses, and using wired earphones instead of earpods are just a few examples of nostalgia surfacing in modern times. It's not just objects that people find nostalgic—even the way of living from the past is being adopted today.

So it only makes sense that it has had a prominent impact on the way films are being produced today, which is signalling at the deeper roots of concern in the industry. We are talking about a lack of originality and creative bankruptcy—this has become an increasingly apparent sight, and fans cannot ignore it any further.

With the streaming platforms focused on producing content that adheres to the audience's attention span rather than storytelling and quality, it has become the norm to see repeated plotlines and stories on our screens with little to no originality. These issues, mixed with the growing focus on nostalgic content, create an unstable environment for the future of films, and audiences are not having it.

Now, if you were to ask me if the nostalgia trend is going die down soon, my answer would be no. Given the nature of society, audiences will still want that feeling of comfort films. But it doesn't take away from the fact that nostalgia is, at best, a short-cut to get eyeballs and profits.