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A red wine headache reducer, splurge-worthy rice cooker, Pretty Pretty Princess, and 38 other products you'll likely love if you're in your 30s.

If you, like me, are in 30s and excited by kitchen appliances and good cleaning products, then you've come to the right place. Oh, wait, you want a deluxe collector's edition of Twilight? Of course you do! Let's start a book club. Grab your new Motorola Razr and text me — I'll microwave up the Kid Cuisine.

BTW — this is compatible with Verizon, AT&T, T-Mobile, and other prepaid carriers. It has over 36 hours of battery life on a full charge. The ultra compact design includes screens that work even when closed — you can actually dive into apps from the front of the closed screen. 

Promising review: "Great form factor. My first foldable phone in the smartphone era, and I love it. It is easy to slide into my pocket when folded, and it has a large enough screen to use once unfolded. Battery life is great. The outer screen quality is very good and works well with most of apps, except the Authenticator app. It is very nice to have tap pay with Google wallet (and EV charging app, and Google map, and calendar) to work perfectly with the phone folded. The camera is also quite good. This does not have a telescoping camera, but I am fine with that. The hinge motion is smooth and steady, and I would not worry about the reliability of the Titanium hinge in three years." —Shawn

Get it on sale from Amazon for $799.99 (available in four colors).

Promising review: "My dry neck and the annoying itchiness I used to experience have completely gone away after using this cream. It’s not only soothing, but it also feels like it’s really nourishing my skin. The firming benefits are a bonus! I highly recommend this product to anyone dealing with dryness or discomfort in their neck and chest area. It’s become a must-have in my skincare routine." —JAcosta

Promising review: "The special edition is so pretty! I’m a huge Twilight fan, so when I saw those magic reveal edges I knew I had to have this. It’s honestly even better in person. Is it very Twilight aesthetic? Not really, but it’s so pretty I don’t even care. 🫣 I love the girly flower pop feel." —Jessica

 Promising review: "OMG, this is a must-have. I can't believe it took me this long to get a Zojirushi. We use it almost daily for steel-cut oats, for which it is perfect. We've also started really getting into bowls for dinner, so we use it 2–3 times a week to make barley, millet, basmati brown rice with saffron, or quinoa. We've mostly used the porridge, brown rice, regular, and occasionally quick settings, but we might play with more. The bowl has a great non-stick coating. I can't recommend it enough." —Mira Krishnan

Get it from Amazon for $228+ (available in two sizes and two colors).

Putting those teenage compliments aside (just kidding, I could NEVER), I really recommend these. They're mid-rise, so they don't feel "unfashionably" high, but give me the coverage I like. The fabric is durable and stretchy. I knew I really loved these when I started wearing them instead of sweats when working from home. They're that comfortable. The design is striking without being "too much," which mostly means they can be an everyday statement piece. Aaand back to what really matters...they get complimented a lot. I love going out in these. They're clearly high quality and will last for ages. Which is great, because I plan on keeping them for...ever. 

Promising review: "Exquisite. The pants feel elegant for a jean material and have a very rich quality. It makes you look like one million bucks. You’re definitely gonna feel like it." —April W.

Get them on sale from True Religion for $92 (originally $184; available in women's sizes 24–34).

Promising review: "This stuff is amazing! I had a horrible gray ring in the bottom of my shower that was impossible to remove. I had tried the Dawn dish soap method (with a lot of scrubbing) and had even used toilet bowl cleaner to try to remove the soap scum. My next step was to tear out and replace the shower pan and tile. I figured this was my last chance. I ordered the Wet & Forget spray and really coated the shower walls and floor pan and walked away. I CANNOT begin to tell you how happy I was to rinse down the walls sometime later and watch all that crud roll right down the drain!! This is the best product I have ever used in my life!! Works great and no toxic fumes!!" —Amazon Customer

Get it from Amazon for $20.98 (available in two scents, two sizes, and a two-pack).

It comes with the air fryer, one 6-quart glass container, one 2.5-quart glass container, a removable base, two crisper plates, two storage lids, and a chef-inspired recipe book.

Promising review: "This Ninja Crispi Pro blew me away. I’ve owned a lot of kitchen gadgets over the years, but this one instantly became a top-tier favorite. It’s powerful, it’s simple, and everything about it just works. The controls are easy to understand, the performance is consistent, and the food comes out perfect every single time — crispy where it should be crispy, juicy where it should be juicy. I use it for quick meals, full dinners, reheats…everything. It saves time, keeps the kitchen clean, and honestly makes cooking fun again. I’m extremely satisfied with this purchase. If you’re thinking about getting one, don’t hesitate. It’s absolutely worth it." —Darnell

Get it from Amazon for $299.95 (available in three colors).

Promising review: "This is very useful, especially if you are new to using an air fryer. It's straightforward, easy to read, with different categories, including desserts. Has a nice-sized magnet on the back for fridge use, and a hook if you want to hang it up. I'd say they thought of everything, including being sturdy and well-made. Good price, good quality." —Thelma Johnson

Drop It recommends 1-2 drops for each glass of white wine, 2-3 for a glass of red, and 7-9 if you're treating the whole bottle at once. Once it's in the glass, swirl lightly for 20 seconds.

Promising review: "For many years, I have been that friend who always says 'no thanks, I can't drink wine.' Even one small small glass would give me the worst migraine. So I gave up. Several weeks ago, I happened across an ad for Drop It and thought I might as well give it a shot. I took a big risk the day it arrived and had two huge glasses of red wine that I knew would give me a massive migraine the next day. It just so happened I had a midterm that next morning too — and so the stakes were high. I woke up feeling fantastic. Since then I have repeated the experiment (to make sure it wasn't a fluke) and found that no matter how much wine I drink, as long as I use the drops, I don't have a migraine the next day. I'm so pleased to have found something that makes wine drinking possible and enjoyable again! I have nothing but great things to say about the product. It's easy to use and very discreet. I visited some friends last week and we spent a few hours at a wine bar. It was easy to add my drops. I took a small taste of the wine before adding the drops and found that it did not alter the taste at all. Thanks for a great product and a great buying experience. I will be back for more." —Mackenzie

Get it from Amazon for $13.99 (available in two styles).

Check out a TikTok of the cheese slicer in action. 

Promising review: "My mother-in-law had purchased one last year and I tried hers at Christmas and fell in love with how easy it was to use. We have a lot of get togethers with friends and cheese is a staple appetizer in our house. So I purchased my own and have been using it weekly since. It cuts easily and it's mostly easy to clean. Sometimes cheese gets stuck in the crack but some scrubbing with a small brush usually does the trick." —Jessica

Get it from Amazon for $22.91 (available in two styles).

Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II

Get it from Amazon for $9.99 (available in two other scents). 

Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. This requires very little effort to cut through the food, and it has a generous container." —Amazon Customer 

Get it from Amazon for $26.72+ (available in six styles and four colors).

Promising review: "Absolutely love the Monaco Diaper Bag! This Pearl white color is perfection! It is very spacious and looks so fashionable! I wear it out when when I don’t have kids with me! I love the fact that it doesn’t look like an actual diaper bag from outside!   Thank you for such a wonderful product!" —Aleana M.

Get it on sale from Luli Bebé for $179 (available in 10 colors).

PSA: There's a chance that the included Velcro-like adhesive can become dirt-traps when the filters are removed. Also, some reviewers note that the adhesive peeled the finish off of their fan during removal. If you’re scared of that happening, you can install these filters with Command strips instead!

Promising review: "I wasn't sure what to expect when purchasing these, but now they are a staple in every room of our house. Within three days the air smelled more crisp and was easier to breathe in our home. So simple and effective!" —Haylee Marez

Get a three-pack from Amazon for $22.99.

Pieces: a game board, spinner, four plastic characters, one crown, 21 pieces of plastic jewelry, and illustrated instructions.

Promising review: "This is a childhood classic. My daughter loves this game, and if I can be honest, it was one of my favorites growing up also. A classic game." —Lts819

Promising review: "Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow's-feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey, or like there’s a ton of product on." —K. Grant 

Promising review: "What sorcery is this??? Listen I’m 48, and I’ve bought a lot of face cream 'stuff' over the years. Expensive stuff that did nothing. Finally started using Cerave thanks to my 19-year-old daughter and TikTok, lol. I decided to try the eye cream, and I noticed a difference the morning I started using it. The brightening is apparent. Love this stuff." —Michelle Petrosh

This also comes with a five-year warranty. If you want a long-lasting option that also LOOKS lovely, you can't top this. There are so many colors to choose from, you're sure to find the one that makes you smile the most when you greet it in the morning. 

Promising review: "I thought I made a decent cup of pour-over coffee. I thought so until I had my first cup from this machine! It’s incredibly smooth and delicious. I don’t have time for manual pour-over in the morning, but I didn’t want cheap drip coffee. This maker fits the bill! So quick and easy to use. The price was my holdout for a while, but I’m so glad I bit the bullet and bought it. I’m the only coffee drinker in my house, and I make just one cup per day. Very happy with it!" —Lindsey Stout

Get it from Amazon for $308.95+ (available in 23 colors).

Each pack includes adjusters in case your candle holders run large.

Promising review: "These are multi-functional, timeless, and well-made. I’ve been using both of these personally and for my company, and I can’t recommend them enough. These vases are a key part of how we display florals in our tablescapes. I love that you can put them into any candle holder and it changes the whole vibe! We use them for both faux and real florals. It’s the perfect combination of functionality and style, and I can always count on them to elevate our designs. Highly recommend! I personally have 12, and I’d love to see these come out in larger sets!" —Sasha Pintos

Get a box of three from Amazon for $30+ (available in two colors).

I did not set out to become the kind of person who only wears one brand of shoes. But here we are. The picture above, right, is of my very first pair of Kiziks. Usually, I'd show a review photo of shoes that are brand new. Not today! I want you to see the most lived-in pair of shoes I've ever owned, because they've held up like champs. I live in Brooklyn, so everyone takes their shoes off when going into someone's apartment, and that inevitably means squatting down while awkwardly balancing against a wall, trying to yank off your shoes with your dignity intact. I also have a toddler, so putting my shoes on (hands-free) became a must. I love other shoes, I really do. And yet, I will likely never wear any other shoes. These are *so* comfortable for walking around the city. And getting them on and off is so effortless, I don't know how other companies can't catch up. But they haven't, so here I am. With My Kiziks. ONLY my Kiziks. Sigh, it's hard to love something this much. 

Promising review: "Five stars. LOVE Kizik shoes. Never disappoint." —Amanda

Get them from Kizik for $114.95 (available in women's sizes 5–13 and in four colors) — check out Kizik's landing page on Amazon for other looks.

Promising review: "This item is super easy to use and cuts well every time. I've used it at least five times already and it works perfectly. It's such a great time-saver and I've even come back to buy more for other friends as a cute little gift. This little helper makes me actually enjoy wrapping presents!! Everyone should have one of these Little ELVES!" —Cathy Bitner

Tech Deck has *so* much great stuff these days. Check out their landing page for even more fun.

Promising review: "Very cool updated to include younger fans of the tech deck toys. Characters make it easier for young fingers to control the board." —Amazon Customer

Skywin is a small business that specializes in home and kitchen products. 

Promising review: "I’ve been using this product now for several months. I’m honestly surprised by how something so simple can be so helpful and save me money. Just by tilting my laundry detergent jug on this, I’m able to get every last drop of detergent out of it, which prevents wasting detergent and saves me money. I’ve never had issues with clogging, and it holds a standard-size bottle or an oversized jug. It also helps to keep my laundry closet looking clean and organized. Good buy!" —Jenn Madonna

Get it from Amazon for $19.99 (available in sets of two and three and in nine colors). 

Check out a TikTok of the Airy Sunstick Smoothing Bar in action. 

The AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

This is the most important piece of skincare in my life. It's so small and lightweight that I treat it like ChapStick — I have one in my medicine cabinet *and* in every one of my bags. Which is a great thing, since sunscreen is such a crucial part of our skincare routine. This makes it easy to reapply regularly. There's no mess or product to smooth out; it just gives your face a dewy, hydrated glow. AND that's the other reason this is my #1 — it's the best moisturizer. I can't believe how hydrated my skin feels when I use this, and I'm always delighted by how good it looks. Seriously, this is top-tier makeup, sun care, and moisturizer all in one.

Promising review: "NO WHITE CAST! I've been looking for a stick sunscreen, and this was just exactly what was needed!! I'm a medium-toned black woman, and looking for something without a white cast is always a challenge. I have applied it on my bare skin, and there isn't a white cast at all! It's a 'soft matte' finish, for sure, and looks like natural skin; like you're not wearing anything at all." —Martina

Seriously, I was at my parents' place and managed to find the very closet my house keys had been left (re: lost) in. This gadget is wildly accurate!

Promising review: "A must have for parents. We used this for our trip to the Magic Kingdom, as sometimes the employees can move the strollers around. It’s still working great after three months. We will be using it as an AirTag for our toddler's wristband." —Lorena J

Promising review: "This is perfect. Just a classic lava lamp, and it adds ambiance to whatever room you put it in. My inner child is so happy." —Hannah Lloyd

Get it from Amazon for $28.99+ (available in six styles).

Promising review: "These are a game changer! I have some heavy appliances like my espresso machine and reverse osmosis filter that I hate to pull out to fill with water. These tiny sliders have been incredible! Immediately better, and so far (about three months in), no issues at all. Still gliding!" —sara

Get a set of 24 from Amazon for $8.99+ (available in various sizes and quantities). 

I have never seen my husband gush over a product for our daughter more than he has with this wagon. And I'm just as big of a fan! There are *so* many useful accessories you can get to customize your ride specifically to your family's needs. We have a canopy, a cushioned toddler seat, extra storage nets, a cooler, and more. There are different attachments for season changes and a range of ages — so this truly grows with your child. It is easy to get through doors, swivel around pedestrians, and roam around uneven surfaces at the park. I can't think of a more useful product for parents in a city, or families who are often out and about. We take this with us when we grocery shop, and it's been life-changing. We've had this for over two years and have made it work, hard, in all weather (peep my family on the right in the impressive NYC blizzard of '26). This stroller keeps us moving!

Get it from Amazon for $699+ (available in two sizes) — check out Veer's landing page for other styles and accessories. 

And, as shown above, it can handle all the entertaining "Dad jumps" your kid begs for. I live in a walk-up in Brooklyn with a toddler who loves riding public transit — just for fun. Which is a gift with this thing, as it's no problem to collapse and carry when going up and down the subway stairs. It also packs so small, and so easily, I'm able to get my daughter in a seat, close this up, and place it in front of me on a public bus. Picture how tiny that is! That's also all happening while packed into winter coats and carrying her backpack. I can't tell you what a difference this has made in our lives, but I can tell you that after owning this for a year, it was stolen, and I had quite a little cry. Then promptly bought another one, where I then had a little cry. Of happiness. I can't recommend this enough — so I'll keep on doing it! 

Get it from Cybex for $299.95 (available in eight colors) or from Amazon for $299.99 (only in black).

Glare Guard is a small business based in Easton, Pennsylvania, creating polarized visors for glare-free driving.

Promising review: "This extender is great; I wish I had purchased this years ago. My daily commute to work is due east, and the sun is directly in my line of sight. My commute home is just the opposite, due west, and the sun is blinding. This extender is not only a great buy, but it also increases the safety of daily driving." —Dyann Curtis

Promising review: "This is a cute shirt. I've worn it and washed it several times and it hasn’t worn out or shrunk. I get lots of compliments on it." —Kanisha

Get it from Amazon for $16.99 (available in men's sizes S–6X, women's sizes S–3X, and five colors).

The set has a 10.5-inch fry pan, a 3-quart sauce pan and lid, a 4.5-quart sauté pan and a lid, a 6.5-quart Dutch oven and a lid, and storage for the pans and lids. 

The video above is me doing my darndest to find something this cookware can't do by *caramelizing heavy cream* aaand guess what? It was flawless! These refuse to let anything stick to them or gunk them up. I use them heavily, every single day, and they continue to outdo themselves. Also, the storage system deserves its own highlight. I have nearly no counter space, and these pans aren't small, but the clever cubby/hanging canvas pot holder makes it possible to tuck this entire set into a teeny tiny corner beside my stove. I'm not a good enough person to deserve this kitchen set. I really, really recommend it.

Promising review: "I absolutely love my Caraway cookware! They are so easy to clean, and the magnetic organizers are great for easy storage in kitchen cabinets. I love the hanging lid holder as it saves space and is super convenient (and renter-friendly with the adhesive hooks). The only thing I would mention is that they are not super lightweight. Otherwise, they are superb quality, nontoxic, nonstick, and beautiful!" —Rachel

Get the 12-piece set from Amazon for $445 (available in eight colors and in 16- and 24-piece sets).

Promising review: "I was sooo skeptical and confused about how they’d work but the gel solidifies and with every flush, suds wash through with the water and it really makes a fresh difference. Also the scent is light but really nice and fresh! I recommend these 100%! They’re super interesting but they do the job." —Janet

This includes 206 pegs in six different colors. It also has six different design templates and four light modes. This uses battery-powered LEDs, so it won't overheat. It runs on AA batteries, which aren't included, so be sure to grab some! 

Promising review: "The mixed reviews scared me, but I couldn't be happier with it. My 4-year-old can push the pegs in with no help at all. The Lite-Brite came with four paper designs. I even bought a 12 pack of extra designs and fit just fine. The holes lined right up with the designs. It is battery-operated, which is nice for travel. The pegs come with a storage case that connects to either side of the Lite-Brite for righty or lefty. The light can stay on, blink, or light up randomly like Christmas lights. I'm glad I bought it, such an improvement on the old one I had as a kid." —Monica Chiarappi (Morann)

This is BPA-free and dishwasher safe! Also, I own four of these. I use them *constantly* for storing leftovers and reheating meals for my family – both individual and full portions. I have a bad habit of making too much food for my small family, and we all share the bad habit of...not wanting the leftovers the same week we ate the meal. They're a must in my kitchen because they end up saving so many of those leftovers that would otherwise go to waste. We just freeze them and wait until it sounds fresh and fun again. 

Promising review: "LOVE, LOVE, LOVE. My freezer is so much more organized now. Gone are the days of having to defrost an entire bag of chicken broth for one cup for a recipe. I now have perfectly portioned 1/2-cup and 1-cup blocks ready to go. They fit easily in freezer bags, take up less space, and make me incredibly happy. There was a lot of attention to detail put into the design and I particularly appreciate the wire inside the rim that holds everything steady — no more worrying about spilling all the liquid on the way to the freezer. Just a fantastic product all around. I purchased this and a cheaper version from another manufacturer at the same time but returned the other product. This one is definitely worth the added cost." —Kate

Get it from Amazon for $19.95 (available in six colors and a two-pack).

As you can see above, I have big frames, and they're a curious shape, so finding sunglasses that fit over them was a big win! The sunglasses have a slightly elongated lip on the upper half, helping them snuggly balance over any shape of glasses. I wore these to Disneyland, and I was able to wear them over my frames while on rides, and they stayed on! I can't recommend these enough. My husband (who wears thick square glasses) has stolen these from me, which is the biggest 5-star review I can imagine. The man is picky. 

Promising review: "These are great! They cover my glasses well, and you can’t see my glasses through the lenses. The polarized lenses make colors pop while reducing the sun's brightness." —Leigh Manuel

Get them from Amazon for $24.99 (available in 21 styles).

Promising review: "10/10, would recommend. Got this initially for cleaning up the hair in my salon. It works perfectly! I love it. It’s so easy. This is AMAZING!!" —Alyssa

Get it from Amazon for $229 (available in three colors).

The minute I saw Bogus Bites, I knew it'd be one of my all-time favorite Etsy shops! They are located in Reading, Pennsylvania, and the whole site is a smorgasbord of nostalgic eye candy. Owner and designer, Chelsea has crafted up microwave dinner sculptures, chicken nugget car vents, jelly cake home decor, and *so* much more. BRB, telling my family these are all I want for the rest of my birthdays. 

Promising review: "Absolutely obsessed with it!!" —Sydney Roberts

Get it from Bogus Bites on Etsy for $94.99 (available in two colors).

If you'd like to make a checkerboard cake, you need this piece! 

Promising review: "I was scared to work with layer cakes before because I fail miserably in leveling cakes. Ruler and knife just do not work for me! I can't do it! I decided to give this a try and, boy, I feel like I am an expert cake maker. It's so easy to use, and it works perfectly. So far, I have tried it on white almond sour cream cake, and it has done great. I was able to do a checkerboard cake, and I couldn't imagine pulling it off before. Can't wait to make more fabulous cakes! If you suck at leveling cakes, do not hesitate to get this tool! I promise you are going to love it!'' —E. Champion

Every once in a while, I come across a beauty product that I know is a new staple from the moment I try it on. When I first put this on my lips, the little narrator inside my head said, "Oh, this is it." And narrator me was RIGHT! It goes on so smoothly it feels like a spa treatment. No kidding. I prefer to only wear sunscreen and a bold lip — that's my whole makeup routine. Which means the lipstick matters. I hate having a balm underneath drying lipstick, but I like a bold color. This is an all-in-one product that doesn't dry out and can be applied several times without feeling bulky or looking chipped. It's a gift to our lips.

Promising review: "Best lipstick/balm I've ever owned. Beautiful colors. Feels natural on my lips. My new go-to everyday lipstick." —Lisa O.

Get it from Jouer Cosmetics for $28 (or subscribe and save) or Amazon for $29 (available in seven colors).

Promising review: "I'm a vintage Polly Pocket collector as well as a huge pop culture fan, and this is SUCH a fun addition to my collection. It's detailed with tons of fun little Easter eggs and pieces. The packaging is great, and clearly designed to display the set without unboxing it. I love Mattel for making this." —Elle Ayy

Reviews in this post have been edited for length and clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Mallory Mower has been a BuzzFeed Shopping writer since 2017, with a focus on unique, practical products, up-to-date parenting finds, and up-and-coming home decor.