HERSHEY, Pa. (WHTM) — The Hershey Company has announced significant changes to its current operating model by unifying its sweet, salty, and protein brands under one umbrella.

According to The Hershey Company, they have officially launched a unified U.S. commercial operating model bringing together the company’s sweet, salty, and protein brand portfolios under one umbrella called ‘ONE Hershey’.

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Hershey says this move is designed to unlock deeper consumer connections, strengthen customer partnerships, and accelerate its leadership to deliver the next generation of snacking.

“Our brightest moments come from talented people working together across functions to deliver bold thinking,” Kirk Tanner, President and CEO of The Hershey Company said. “By activating our full portfolio as ONE Hershey, we’re better positioned to meet consumers wherever they are, create more moments of goodness and lead next generation snacking with speed and purpose.”

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Under the new ONE Hershey model, the company will be combining its execution of commercial activity across all three U.S. categories, while also centralizing global brand marketing efforts.

This now marks the first time Hershey has unified its brand power, category strategies and consumer insights under one single integrated structure.

The Hershey Company says started on March 16, the following updates were made to their Executive Leadership Team:

Andrew Archambault, President, U.S. – Expands leadership to encompass the full U.S. portfolio, including commercial planning and execution, category leadership, customer relationships, and retail execution.

Nitin Jain, Chief Strategy & Transformation Officer – Joins the Executive Leadership Team, reporting directly to the CEO, integrating enterprise and business unit strategy, prioritization, and resourcing.

Stacy Taffet, Chief Growth & Marketing Officer – Expands scope to include oversight of demand creation capabilities, portfolio strategy, innovation, consumer connections, and brand leadership.

Vero Villasenor, Chief Brand Officer – Steps into a new role leading the activation of Hershey’s global portfolio of brands as part of the Growth and Marketing team.

As for changes consumers can expect as a result of this action, Hershey says they will see more consumer-led experiences reaching the shelves across all three brand categories.

Hershey notes that these changes will also benefit retail partners by allowing for more efficient planning, deeper category expertise, and stronger execution across all channels.

In an email to abc27 news, The Hershey Company said that no positions will be eliminated as a result of these changes, adding that it “reflects the integration of marketing and customer planning work that was previously done separately — bringing those teams together to work as one.”

This is a developing story. Stay with abc27 News as more information becomes available.

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