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Save your wallet and buy this $20 travel duffel, you won't regret it.

Promising review: "Saw a few TikToks of people raving about this lotion so I had to see what all the fuss was about and OMG! I LOVE this lotion! I use it right after a shower and it smells AMAZING! Leaves my skin soft and hydrated. No oily residue either. I have re-purchased several times already and will continue to do so. Best part is that its super affordable!" —Melanie Rivera

After brushing and flossing, you paint your teeth with the pen (each pen contains about 20 uses), wait for 30 minutes, then rinse! 

Promising reviews: "I have to say, I was skeptical about this product from all the TikTok hype about it but after trying it out, it really does work. This was super easy, didn’t hurt my teeth at all, and didn’t taste much different than my regular toothpaste, since I got the mint-flavored one. I used it for a few weeks before my brother’s wedding and it worked like a charm. I noticed visible results in only a couple of days and was able to keep using it until I reached my desired shade of white. 10/10 would recommend for anyone with sensitive teeth and tastes!" —Victoria Bravo

"Saw this on BuzzFeed — they were right! It's easy to use and actually works. I was so surprised at how well this pen bleached out some coffee stains on my teeth after just one application. I've tried Crest Whitestrips and this is better because you can get in between the teeth." —CS

Promising reviews: "Saw someone buy this on TikTok and decided to grab it for myself! It's the perfect size and has lots of compartments to organize! Plus it has a pocket that you can slide over a handle of a suitcase for easy transportation!" —Amazon Customer

"This bag is amazing!! It’s the perfect size for all my gym stuff. Clothes, shoes, water bottle, pre-workout, headphones, toiletries, etc., and it can be made smaller or bigger height-wise with these little buttons they have on the side that you can snap down. Very cute. It also has some inside mesh pockets to help separate things better. If you thinking about it, just buy it! You won’t regret it." —Sarah Brackenrich

Get it from Amazon for $18.99+ (available in dozens of colors).

This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! 

Promising reviews: "I have tried everything to fix my damaged, bleached hair that keeps breaking off. I stumbled across this on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rat's nest now looks and feels like hair again. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair." —Eline

"Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you can’t beat the price! I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Check out BuzzFeed's full review of the Elizavecca hair treatment!

The earbuds can play four-plus hours with a charge, and the wireless charging case can provide up to 14 hours of charge.

Promising review: "Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won't ever take them out of my ears! 😂" —Katlyn D Arnold

"Outlasts and outplays my AirPods and PowerBeats. I love these. After seeing review after review and on every “must have” list, I caved in and bought these for our vacation. These did not disappoint! The bonus is being able to tweak the EQ via the app. They lasted throughout a long flight and beyond." —Jeffrey Taylor

Get it from Amazon for $24.99+ (available in five colors and in two styles). 

My colleagues Kayla Boyd and Emma Lord *love* this stuff!

Kayla says: "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them), I find that this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. It uses a conic shape fiber brush to help the mascara apply evenly without getting too clumpy. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort." Read her full Essence Lash Princess Mascara review for more! 

Emma says: "Hello, that is my face above (I'm the blonde), because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time." 

Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

Promising reviews: "I was super impressed with this primer after have tried Tatcha Silk Canvas. The textures in my opinion were nearly identical! It was easy to spread, it felt like silk but not like super silicone or anything like that, very velvet like. No scent, my makeup didn’t separate nor crease, key is a little goes a very long way. For $8 you can’t beat it!" —Brandy Dail

"Highly recommend. Learned about it as several influencers used it on TikTok. Tried it and it’s my favorite. Better than all the expensive brands I had tried before. Smooth application and does an excellent job! Excellent." —Binnyx1

Promising reviews: "These joggers are as good as my Lululemon Align joggers and much much cheaper....can buy three of these for one LLL." —Debra

"These are literally the best leggings/joggers I have ever owned, and I plan to eventually buy every single color. I originally saw these on TikTok and heard they were like the Lululemon ones but cheaper. I've never owned Lululemon leggings, but if they feel anything like these, then I have clearly been missing out. These are soft and absolutely perfect. I love the pockets and jogger style and that they fit like leggings and can be worn to the gym or dressed up with a cute outfit. I need to buy every color of these before they're gone!" —Courtney 

Get it from Amazon for $26.99+ (available in women's sizes XS–3XL and 21 colors). 

Note that this doesn't heat the milk up, though, the way the Nespresso frother does. 

If you've never had vanilla sweet foam, let me blow your mind — I used to be a barista, and it's sooo easy to make. All you need is a little bit of heavy cream, a splash of vanilla, and a splash of 2% milk. Froth it up until thick, then just pour over your favorite cup of joe. You're welcome. 

Promising reviews: "I rolled my eyes at myself when I bought this, fearing I had succumbed to yet another TikTok influencer trend. It has paid for itself many times over — it makes my milk suuuper foamy and fluffy, noticeably improving my morning coffee ritual. The battery life is seriously impressive; I used it every day for over two years, and only this morning had to switch the batteries out." —kichijoji

"This is such a fun and super easy frother. I have a Nespresso frother but it is a real pain to take out and also to clean. This is so simple, just put in the milk (in a separate glass) and press the button, and you have fresh froth for your coffee in just seconds. The only difference is that this does not warm the milk, but that's fine for me. It's great for a quick cup of coffee, or, instead of whipped cream in my hot chocolate, I use freshly frothed whole milk. I am really super impressed with this little hand-held frother. And the stand keeps the frother in perfect condition. Just rinse with water, and it's all ready for the next cup of coffee." —karenann8 

Get it from Amazon for $9.99+ (available in four styles and 37 colors).

Several reviewers mentioned they drink more water with it because of the straw, and they're not mad about how adorable it is, either!

Promising reviews: "I saw this advertised on TikTok and decided to try it. It keeps ice for days inside, which is where I use it most. The cup is absolutely leak proof IF you take the straw out. You can turn the whole cup upside down and it's fine. My husband bought me the Stanley cup and I hated it. It only kept my ice for a few hours versus this cup, but to each their own. Returned the Stanley and going to purchase another one of the Simple Modern cups." —Gina Huseman

"Please do not run out to Targé and waste your money on a Stanley IF you’re only using a cup for ice/cold drinks. This cup is just as good and far more affordable. I put ice in my cup over 24 hours ago during my shift at the hospital, and there is still ice in the cup! This product is BEYOND worth it at this price point. You won’t be disappointed. If the cup isn’t in your cart at this point, I don’t know what’s wrong with you: GET IT! 😂" —Marie

Get it from Amazon for $28.49 (available in two sizes and in 45 colors). Also available in a style without the handle!

BuzzFeed Shopping writer Emma Lord says, "I'm a Glossier Cloud Paint stan so I'll continue to buy it, but I love this affordable alternative, too! It spreads on super easily and can either go on sheer or build for a bolder effect. I got the Rose Flush shade and enjoy it for ~everyday wear~ since it's so easy to squirt a bit on my fingers, swirl it into my cheeks, and be on my merry way. It lasts all day and looks super natural to boot!" 

Promising reviews: "This is a great, cheap alternative to Glossier Cloud Paint. It’s less pigmented and blends more easily, so it looks very natural." —Amazon Customer

"Such a pretty color! Heard about this on TikTok. Sheer and the color is sweet. And the price can't be beat." —Kaye Ralene White-Hancock

Get it from Amazon for $5.98+ (available in six shades). 

It might not be sandal season yet, but these are great for walking around the house or slipping on if you are like me and are too lazy to put on socks just to take out your pup. TBH, I live in California, so it's warm enough that a pair of these is always in style. 

Promising reviews: "I bought these sandals before a three-week trip in Europe; I didn't want to pay for Birks but did want something in similar style with good arch support. I was a little skeptical about the low price, but gave them a shot...and they were the MOST comfortable sandals I've ever owned. I walked over 120 miles in them in three weeks on our trip and never once had foot pain. They broke in so quickly and were very supportive from the get-go — and still are! Highly recommend." —Han Lin

"I saw these sandals on TikTok so, I decided to try them. They are SO COMFY. You can’t beat the price either. They’re extremely soft and the strap across the top of the foot closest to the ankle offers good support so, you’re safe if you’re going to be doing a lot of walking. I highly recommend these sandals." —PlantLady

Get them from Amazon for $34.99+ (available in women's sizes 6–12, including wide sizes, and 20 styles).

Here's what Buzzfeed Shopping writer Gabriela Manjarrez has to say: "I've personally been using this for months now and it's amazing how it's improved aspects of my skin that I didn't even know needed improving. I didn't think my skin looked too dull before, but after see how this brightened and soothed my skin, I'm never going back. I spray my face with rose water, gently pat the essence into my skin while it's still damp, and let it absorb. Plus, it absorbs so quickly; it's like your skin is saying, "Gimme gimme gimme!!"

Promising reviews: ""I love this! TikTok made me buy it. Use after toner and before moisturizer. Helps lock in moisture and keep skin hydrated. Apply to damp face and let it absorb a minute before your favorite moisturizer. Works well with any type of skincare you normally use." —Auka Nayokpuk

"I’ve been using this morning and night for about two weeks and I can say I understand the hype! My skin looks better than it has in so long. Firstly, the texture surprised me. When you think snail mucin, you think slimy and gross. This wasn’t sticky or slimy whatsoever. I was afraid it was gonna leave my skin feeling gross and slippery. Surprisingly, my skin drank it right up! No residue whatsoever and it’s a nice primer before makeup. I have oily skin and it’s helped with that as well. My skin is so soft, with a nice healthy glow. I’ve noticed my red spots from past acne is fading and my skin just overall looks great. Highly recommend!" —Sarah Downs

Promising reviews: "Clearly time I got a new eyeshadow palette. Sargent Freddie Mercury (my not-even 4-pound bunny) made it his mission to destroy my James Charles overpriced palette. This palette is the same quality, maybe even nicer. This eyeshadow was put on at around 3 p.m., and it's almost 1 a.m., the 'highlight' stayed on my nose even with my mask on through a whole day of work. That blew my mind." —Daniel T Adams 

"The colors are very pigmented! All I have to say is RUN and get this product!!!! I looked up reviews on TikTok for affordable but pigmented palettes and I kept seeing this one. Safe to say I was NOT disappointed." —Courtney Melvin

Promising reviews: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire

"Beautiful and soooo worth the money! Usually I always purchase either Stila Cosmetics or Kylie Jenner but both of those are very pricey and expensive, so I looked up matte lip glosses on Amazon and saw this and thought I would give it a try. I absolutely love it. Very easy to put on does not smudge, beautiful colors, very very happy about the size of it! I went and purchased set B now because I love this product!" —Vickyy

Get a six-piece set from Amazon for $8.49 (available in five shade sets). 

Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris

Get a set of five from Amazon for $5.66+ (available in four sets of colors).

You can program it with seven light settings, seven chill "wake up" sounds, and set it to start slowly lighting up at 30, 20, or 10 minutes before you wake up. 

Promising review: "I’ve always wanted one of these alarm clocks! It works so great! A much more peaceful way to wake up for sure, if you’re a heavy sleeper this may not work for you, but as someone who easily wakes up to light, it is great! Wayyyy cheaper than the Hatch one and does the exact same thing!" —Hannah

"I saw this on TikTok and was influenced to buy it. I have a hard time falling asleep but the sleep function really helps. It also makes it a lot easier to wake up in the morning." —Christen

Get it from Amazon for $38.99+ (available in three colors). 

Promising review: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia Beverly Hills, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this this stuff holds every hair in the place you brush it." —Bailey M, Deacon 

"Saw this on TikTok and after looking around where I live for some clear soap and coming up short I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds

Get it from Amazon for $4.99 (also available in a two-pack).

Promising reviews: "I’ve been wanting the Versace ones but obviously can’t afford them. I saw a TikToker share these so I snatched them up immediately. I’m in love!!! I’m a 5.5 in heels so I got the 5 and they fit perfectly. They are pretty comfy too, which is nice. I’m thinking about getting them in different colors now." —Courtney Van Court

"Baby goooorl... March yourself into the checkout browser because these are so so so good!! They're really comfortable, which I wasn't expecting all except for the ankle strap, but I think that's because I'm sensitive??? The height was something I was a little scared of, but they're so easy to walk in, I suppose the platform cancels out a portion of the heel. Obviously they're not perfect, but if you want that, you should probably go talk Versace with $1,800 in your pocket." —Anika

Get them from Amazon for $48.99+ (available in women's sizes 4–10.5 and seven colors).

Promising reviews: "I have extremely dark under eye circles. I've used numerous kinds of concealers. Tarte Shape Tape, Mary Kay, Estée Lauder (assorted kinds), IT Cosmetics Bye Bye Undereye, Clinique, Laura Mercier, Mac, and Bobbi Brown. I usually spend anywhere from $25–$30 on one tube of concealer and still feel unsatisfied with the coverage. Or it looks too heavy and thick by the time i set with a damp makeup sponge and powder (accentuating my under eye fine lines). This little gem is great. I use this concealer every day instead of all my high-end brand concealers. It's full coverage, buildable, lasts all day, not drying and not too liquidy. I'm so happy I gave this a try, will definitely be keeping this baby in my every day makeup bag." —Brittney

"My favorite! I heard a lot about this product on TikTok. When I got it I immediately put it on and was amazed at how well it matched my skin tone, maybe that's just luck but still. The point is I can barely even see my dark circles when I put this on and that’s saying something." —Elizabeth

Get it from Amazon for $9.98 (available in 17 shades).

And check out our Maybelline Instant Age Rewind concealer review for more deets!

Promising review: "I bought these cause I saw the TikTok girlies wearing them. They are PERFECT and lightweight. I love how big and bold they are. If you are thinking about getting these, I’m here to tell you GET THEM!!!" —Raven

"These are absolutely BEAUTIFUL! If I didn't know any better, I would have said these are the Bottega Drop Earrings. I personally love the smaller ones. I have not ordered the larger ones yet. Smaller ones are truthfully the perfect size. We love a good alternative because who has $800+ to spend on the Bottegas?" —Brittany

Get them from Amazon for $7.59+ (available in 11 colors, two-packs, and an extra large size). 

It's long-sleeved already, but if you need more warmth in these cold months, it looks adorable with a cropped jacket! 

Promising review: "TikTok made me buy it and I am thoroughly impressed!! I got so many compliments. It’s not see-through either, so you don’t have to worry about your undergarments being visible. You can dress this up or down, and the fabric feels so good. Best purchase I’ve made this month! Don’t think about it, just order it and you will NOT be disappointed!!" —Mrs.Brown

"I absolutely love this bodysuit! I discovered this brand from my coworker who was wearing this bodysuit in a different color and it looked so good on her I knew I had to give them a try. Finding items that fit my body nicely is next to impossible; but THIS?! It was literally perfect and full coverage + support and not sheer at all! I’m buying this in so many colors and the quality is SO good. I love this more than my Skims!" —Zoe T

Get it from Amazon for $29.99+ (available in women's sizes S–2XL and 16 colors).

Promising reviews: "So far I have used about four bottles of this product. I use it like a serum and put a few drops on my face and décolleté before I apply moisturizer in the morning or night cream. I see the same outstanding results I did see with the TNS Serum — just for a fraction of the price!!!" —nana bendick

"I saw a video about this item on TikTok and was curious to try it. It works well and feels nice on your skin!" —Toni

Promising review: "Saw this product being reviewed by a TikToker I follow. I thought for $8–9 what the heck. Where has this been all my life. Best money on a makeup remover I think I have ever spent! When it says apply and melt makeup away, it was not a lie. Thoroughly impressed. Trying many high end and expensive products, this is by far the best. Way to go E.l.f. You did not disappoint." —Magdalena M. Castro

Get it from Amazon for $10.97+ (available in three sizes). 

Promising review: "I wasn't seeing many pictures of small-chested ladies, so I was a little worried about how this would fit. Purchased X-Small, and it fits perfectly! The straps stay in place, don't look weird with the bra cups, and it is form-fitting in the back. I hate tank tops that have a big gap in the back. This one does not. It goes down to about my belly button. I wanted something similar to the Lululemon Align, but this is well worth it instead! It is not tight at all, does not dig in, and is super breathable. I am thrilled with this purchase!" —olivia schilling 

"Yet another TikTok buy. Love it and would buy in other colors! Smooth and light material. Not cheap and looks like high quality. Worn while working out and just around the house." —Samantha Zeidan

Get it from Amazon for $22.99 (available in sizes XS–3XL and 29 colors). 

Promising review: "Wow! I do CrossFit and typically buy the more expensive Lululemon, Fleo, etc. for leggings. I took a chance on ordering some random leggings off Amazon (these) after my sister saw them on TikTok. I wore them all day today, and they left me pleasantly surprised! They were so soft, squat-proof, run-proof (I did both), and not see-through. The pocket is cute, and so is the pattern. Wore them all day, and they didn’t stretch out. I’ll have to wash and wear them a few times for a full experience, but so far I love!" —Melanie Brown

Get them from Amazon for $25 (available in women's sizes XS–XL and 27 colors). 

As one reviewer mentions, pick up some reusable pads and you'll never have to buy makeup wipes again! 

Promising reviews: "I was skeptical about this product at first but I am so glad I decided to buy it. It really removes my makeup, even waterproof mascara with ease. It has no smell and doesn't leave my face oily. It reminds me of my Bioderma that I got in the UK. And for this price, amazing!" —Kat

"Miracle worker. Minimal smell, feels nice, helped a lot when taking off make-up. Really good. Came unopened and brand new. Bought it because of TikTok haha." —Tracey

Get it from Amazon for $8.82+ (available in three sizes and in a two pack). 

BTW, this is our budget pick for the best makeup remover!

If you want to step up the quality, the bracelet is also available in 18k gold vermeil. Learn more about the difference here.  

Promising reviews: "I LOVE this bracelet!!! It looks so expensive and is heavy-duty. If you want a tennis bracelet without spending thousands of dollars, I HIGHLY recommend this!" —Gabby Little

"I’ve seen this bracelet all over TikTok. It’s so gorgeous and a great price! Highly recommend." —Shelby Stephens

Get it from Amazon for $19.95+ (available in three lengths and three finishes, as well as in a set of two). 

Promising reviews: "My granddaughters have long curly hair, and this is the first product that actually worked at getting the tangles out! Their hair was soft and no tears were shed while combing through… which to me is most important! The smell is nice, not overwhelming… over all this is just a great product and I will definitely be buying again!" —Danielle Bustamante

"My daughter is 3, and she hates to comb her hair! When I found this product, I was so amazed! Thank you TikTok and Amazon!" —Kristin

Promising reviews: "Best eye cream I have ever used!!! Better than Benefiance by Shiseido and Clinique or Lancôme, for less than a third of the price with the amount you get. It is rich enough to do the job but not greasy. It doesn't interfere with concealer, yet softens lines. Love it so much!!!!" —Lory Lacy

"Absolutely love this eye cream. I saw the video on TikTok and decided to give it a try. I have been using for a couple of months and already can see a difference. A little goes a long way. Definitely worth the money!" —SLRottweiler

Get it from Amazon for $22.99+ (available in four sizes).

Peach Slices is a part of the skincare company Peach & Lily, which was founded by celebrity esthetician Alicia Yoon. It prioritizes vegan beauty products and recyclable packaging. They plant a tree for each order, and have sent some proceeds to Restore NYC since 2016. 

Check out a TikTok of the acne spot dots in action. 

Promising reviews: "This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time I save my face a lot of irritation and pain." —Savannah Wilson

 "So I have been using these for about a year now. I have tried Mighty Patch and a few others, none I feel really worked or worked as well. This product is MY GO-TO and I have turned so many others to it." —Melodie G

Get a pack of 30 from Amazon for $4.88 (also available in a 60-pack). 

Promising reviews: "I breathe through my mouth when I sleep and I often wake up with super chapped lips. I love Laniege’s lip sleeping mask but, it gets pricy when used daily. This product is the most amazing alternative for it at a FRACTION of the price! Laniege is $24 for just one and this is less than $10 for three?! THREE? Omg take my money. Highly recommend! —Nikz

"Definitely fell into the TikTok trend. This product makes my lips feel so soft and moist. The flavor is amazing as well. I will be ordering more for sure!!" —Jennifer Vandergriff

Get a set of three from Amazon for $9.90 (available in six scent combinations).

HuffPost Shopping writer Haley Zovickian swears by these: "I only use these now to remove my makeup, including heavy mascara, and they are great for my sensitive skin. I do follow up with a gentle cleanser to cleanse my skin once all my makeup is off. They're big and dry quickly so you can use the same towel several times before having to wash it or switch to another one."

Promising reviews: "These things are so soft! Great for taking off makeup. I was using the Makeup Eraser before, but these are 100 times better. You just wet them, wipe off your makeup, rinse, and hang out. I guess you could use a new one each day, but they are very big so you can get a few days out of one. Great value for the money!" —Shopforbargains

"I started a skincare routine like a lot of people. I was unsure of what to use. These were recommended by a user on TikTok, so I bought the,m and they are fantastic. They're so soft, they do not irritate my skin at all, and they dry really quickly." —Amazon Customer

Get a pack of 12 from Amazon for $13.98 (available in 13 color combos and in packs of 30). 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Mariel Guzman is a resident writer on the Buzzfeed Shopping team whose love for shopping (and doomscrolling on TikTok) helps her curate lists of the most trending lifestyle, home, beauty, and fashion products.

The reviews for this post have been edited for length and clarity.