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Wonderskin is a small business that specializes in makeup and skincare products. 

Promising reviews: "I am typically a skeptic about 'magical' beauty products. This, however, lives up to the advertising. I painted on the thick, purple liquid and waited a whole 10 seconds before spraying on the activator and peeling it off to reveal exactly what was promised. Beautiful bright pink lips, no smudging. It does not even feel like I am wearing lipstick. It smells nice, and when I lick my lips, it does not taste bad. I love lipstick, but it is off within 10 minutes, smudged onto my teeth or my coffee cup. This. changes. everything." —Jennifer Trasport

Get it from Amazon for $22 (available in 22 shades). 

Check out a TikTok of the marshmallow lip treatment in action. 

Promising review: "My new must-have! My number one go-to for healing lips was Carmex. This beat it. I love the consistency (very creamy/smooth), it's not heavily flavored or goopy, and it obviously smells amazing. It isn't overbearing and also doesn't keep coating your mouth like the Eos stick balms (still great, but more wax)." —Breanah Shirazi

Get it from Amazon for $4.97 (also available in Strawberry Acai). 

Promising review: "This mascara is the bomb! Every single time!! Works great! Makes lashes look long and beautiful in this black color. I just love this mascara! If you don't have many lashes, this works superbly in making people think you do! And works well for those with lots of lashes. They all stand out. Look a lot like fake lashes, or you can go light. AND THE BEST PART. The price is pretty awesome for such a great product! Highly recommend." —Mary 

Get it from Amazon for $10.82 (available in 11 colors). 

You may know Grace & Stella from their viral under-eye masks! Check out even more beloved, affordable products on Grace & Stella's Amazon page. 

Promising review: "This is a must! Feels like a cloud and way better than a hand towel to dry your face, the perfect self-care product." —Jennifer

Get a pack of 60 from Amazon for $9.95. 

Double cleansing is a method of cleansing your face twice: first with an oil-based cleanser to break down oil-based products like makeup and excess sebum that gets trapped in your pores. You then go in with a water-based cleanser to help get all the extra gross stuff off your face, like sweat and dirt. 

Promising review: "This is my first time ordering an oil-based cleanser anI'm’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin; however, my face has never looked better. After each use, my face is as soft as a baby's bottom, and my scarring doesn't look as deep! The cleanser has a light, clean scent. Not super strong! I am currently pairing this cleanser with the Anua Heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle

Get it from Amazon for $17.69 (also available in a mild version).

Just a little cleanser, buff, and moisturizer for the smoothest skin you've been dreaming of. 

Promising review: "I used this product years ago and had the most amazing skin, but I assumed it was mostly genetics. Now that my skin is showing signs of aging, I decided to give it another try — and I'm so glad I did. My skin is transforming daily. They say your skin can rebuild itself, and it really does — especially when you remove the buildup of dead skin cells. I've been using it morning and night, and I genuinely look younger. My skin feels polished, my pores are noticeably smaller, and I need much less makeup. Such a fantastic product — highly recommend!" —Sweet Caroline 

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "I am a skincare snob. I spend way too much money on products. But over the last couple of years, I've been trying to find a new moisturizer with SPF that doesn't bankrupt me. I need something that can help my dry skin, protect from the sun, and not irritate my sensitive skin. I was skeptical about this product, never having heard of the brand, but I gave it a try. I am SO thrilled with the results. This moisturizer is BETTER than the $55 alternative I have been using. It moisturizes like a dream. It doesn't pill. And my sensitive skin loves it. I am THRILLED with my purchase and will definitely be back for more!" —R. Berry

Most reviewers recommend doing this treatment once per week. It also is designed to be worn while you sleep! It's transfer-resistant so you don't have to worry about waking up to a slimey pillow. 

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Get a set of four from Amazon for $19 (available in four formulas).

Promising review: "RUN to buy this, I repeat… RUN. I bought one of these about two years ago, and it's STILL going strong. Aquaphor is amazing. We all know that. Buuut the convenience of having it in a tube is life-changing. It truly is as easy as one, two, three. It can easily be applied to anything you could possibly need. I've used it on brand new tattoos, dry/chapped skin (hands, feet, legs, lips, etc.), and the edge of my hairline to protect my skin from hair dye!" —Tara Fossa 

Check out a TikTok of the brightener in action. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

"Seriously amazing for the price. This product makes it look like I don't have a toddler who kept me up all night. Will definitely buy again." —Bethany Richardson

Get it from Amazon for $6 (available in four shades). 

Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." —Haley McCaulley

Get it from Amazon for $10.97+ (available in three sizes). 

Here's what Buzzfeed Shopping writer Gabriela Manjarrez has to say: "I've personally been using this for months now and it's amazing how it's improved aspects of my skin that I didn't even know needed improving. I didn't think my skin looked too dull before, but after see how this brightened and soothed my skin, I'm never going back. I spray my face with rose water, gently pat the essence into my skin while it's still damp, and let it absorb. Plus, it absorbs so quickly; it's like your skin is saying, "Gimme gimme gimme!!"

Promising review: "I’ve been using this morning and night for about two weeks and I can say I understand the hype! My skin looks better than it has in so long. Firstly, the texture surprised me. When you think snail mucin, you think slimy and gross. This wasn’t sticky or slimy whatsoever. I was afraid it was gonna leave my skin feeling gross and slippery. Surprisingly, my skin drank it right up! No residue whatsoever and it’s a nice primer before makeup. I have oily skin and it’s helped with that as well. My skin is so soft, with a nice healthy glow. I’ve noticed my red spots from past acne is fading and my skin just overall looks great. Highly recommend!" —Sarah Downs

It works for all curl types from 2a–4c. 

Promising reviews: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel-dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

"My baby has curly hair, and since the texture is a lot different than mine, I have been trying out different products for her hair. I saw this one on TikTok and decided to give it a try. It is slowly becoming one of my go-to products for her! It does not leave the hair crunchy at all, and it moisturizes her curls nicely. Also smells good!" —Heather 

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical, but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

RobeCurls is a woman-founded small business that specializes in heatless hair curling tools. This rod is designed to work with all hair types, with tutorials included on their site! 

Promising review: "To preface, I have very thick, mid-back length hair. This thing works like a freaking charm. I suck at doing my own hair and can't even put my own hair into a tight braid, but I can do this. I followed the video that is linked when you buy the product, and it was actually quite easy. I love that you can adjust your curls by the tightness or looseness of your wrapping, putting larger sections of hair in to create bigger beachwaves, etc. I also sleep in this and have never woken up with a headache or with the band having fallen out or anything. And even with my thick, heavy hair, the curls stay in all day. It's awesome. I will have one of these forever." —Jessie Pilk

Get it from Amazon for $27.99 (available in five colors). 

If you are obsessed with lip gloss and haven't tried this, WHAT ARE YOU DOING? There's no sticky residue, which is the main thing I look for in a good gloss. Nothing is worse than kissing your date, then watching them wipe off your sticky mess (YIKES). These have the right amount of color payoff, so if you just need a quick refresh, there's no need to pull out your lip liner and your lipstick for it to look good. I own so many colors, and every single one is super pretty on the lips. My personal favorite is "Jam Session" — ugh, with a brown lip liner it's *chef's kiss*. This is one of my "stranded on a deserted island" makeup picks, so that should be enough validation for how much I love this gloss.

Promising review: "The tint is subtle but adds a nice, natural color, and the high-shine finish makes lips look healthy and moisturized. It feels lightweight on the lips and isn’t sticky like some glosses or oils can be. I like that it provides a nourishing feel, so my lips stay soft throughout the day. Overall, it’s a simple, effective lip oil that gives a polished look without any fuss." —Seven Wells 

Get it from Amazon for $9 (available in 10 shades). 

Promising review: "This smells heavenly!! I wore it today with the Cheirosa 62, and it smells delicious! I already purchased a second bottle for me and one for my daughter because I know it's going viral, and I don't want to run out! It's already hard to find where I am. To me, this is even better than the Vanilla Cashmere, and that's been my absolute favorite so far." —Heather Mg 

Good Molecules is a small business that specializes in affordable skincare products. 

Check out a TikTok of the eye gel in action. 

Promising review: "I was skeptical to order this because I have tried so many others like it, claiming to work, and I end up just wasting my money. I am happy to say that this product actually works GREAT! It is soothing and has a cooling sensation when you apply it. There is no sticky residue, and your makeup does not clump under the eye from it. I have tried products that were 10 times the cost and didn’t work like this does. I am on my second order and will order again!" —Keri Clark

I have tried plenty of foundations and this one has always been my go to! Literally since high school! Back in my cheer days this would last hours of sweat and crazy lifts without budging (or making me look like a greasy pizza). It's super buildable so I can use a light layer for everyday wear or add a bit more if I am going full glam. I never feel too cakey even with several layers on. I also love liquid products so this blends beautifully with my many layers of blush and contour.   

Promising review: "I love this stuff! I've purchased more expensive foundations, but this is the best. No shine, looks beautiful on my skin. I typically use a lightweight primer underneath, but even without the primer, this foundation glides on beautifully. It doesn't feel heavy, it looks like my natural skin and it lasts all day. Perfect!" —MP Gallagher

Get it from Amazon for $8.62+ (available in two sizes and 44 shades).

This is my HOLY GRAIL primer! I use it every time I have a big event or just need my makeup to last more than an hour. As an acne-prone girly, I've tried so many primers to find one that doesn't irritate my skin and actually leaves it looking relatively smooth. This one has yet to let me down! Make sure to wait 30 seconds before applying your foundation to ensure it has fully set, since it does go on a little tacky. Also, ALWAYS PAT IN for best results. I have made the mistake of rubbing it in like other primers, and it doesn't leave the same smooth finish, or it will clump up a little. The cooling gel is also so nice because it makes your skin feel hydrated and helps your makeup not flake off. It is water-based, so I recommend checking your foundation ingredients to ensure it is compatible. The rule of thumb is: Water-based primer goes with water-based foundation, and silicone-based primer goes with silicone-based foundation. 

Promising reviews: "I got hooked on a little sample of the Milk Hydro Grip primer, but when I went to buy it...$36 for a relatively small bottle! I wanted to find a good alternative, so I bought this. It is PERFECT! Nearly identical formula. I have sensitive skin and this did not break me out. It really does help keep makeup on all day and makes your skin look smooth. I highly recommend this." —Allison

I LOOOOOVVE THIS SETTING SPRAY!! I am a ride-or-die fan of OneSize because it actually works. Especially as a concert/festival goer, I need my makeup to look like how I arrived, even after hours of sweating, intense dancing, and sometimes tears. It also isn't like other setting sprays that leave your face soaking wet, where your makeup ends up just melting off. This sprays "dry," so it doesn't feel like you are adding another layer of product. I also love it for days I use only liquid products, as it absorbs extra oil, so I don't look like a glazed donut. It's almost like a spray-on translucent powder! 

Promising review: "I have extremely oily skin to the point that if I wear makeup, by the end of the day, I’m able to easily swipe my fingers across my face and my makeup comes right off. I naturally sweat profusely regardless of the weather, but summertime is worse. This setting spray is the only one that actually locks my makeup in place. This is a holy grail item that I will never go without now. Spend the money because it is worth every penny. Oily girls, buy this. Sweaty girls, this is the product you want." —LaurenNicola 

Get it from Sephora for $34 (also available in a mini size).

Dossier is a small business that specializes in alternative, affordable perfumes. 

If Vanilla isn't for you, check out their Amazon storefront for more scents! 

Promising review: "Dossier’s Ambery Vanilla is absolutely beautiful! The scent is rich, warm, and sophisticated — perfectly inspired by YSL’s Black Opium. It has a lovely blend of vanilla, coffee, and floral notes that feels both cozy and elegant. The fragrance lasts for hours without being overpowering. Amazing quality for the price — a perfect everyday perfume that smells luxurious and timeless!" —Yosselyn Alvarez

Get it from Amazon for $29+ (available in two sizes). 

Promising review: "I have fine hair that’s prone to breakage and gets dry easily. This is the best oil I’ve ever used and is well worth the price. I’ve used argan oil, jaboboa etc. This oil is lightweight and not greasy. It makes my hair feel healthy and gets soaked up instantly leaving a long lasting shine. My hair feels very soft afterwards, especially pairing with a boar bristle brush. It also smells GREAT! This will be a forever oil for me and my hair routine. If you have fine hair, I definitely recommend." —Rowen 

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Watch this TikTok of someone using it on their lips AND cheeks!

Promising review: "This lipstick is a game changer. It goes on and stays on well. It is pretty sheer, but buildable. I have trouble with most red lipsticks turning pink after a bit. So, I will put this over my other colors, and it absolutely makes a difference. It's a great staple to keep in your cosmetic bag. It is something I will definitely buy again. You should absolutely try it!" —Amy H. 

Get it from Amazon for $25 (also available in pink honey!). 

Promising review: "The patches work great, I could see difference just after few uses. They stick really good and stay on all night. They feel cool and soothing and I love how easy they are to use. Highly recommend!" —M. Brinson

Get a set of 12 from Amazon for $18.89. 

Promising review: "I had seen this on TikTok, and I am so glad I decided to try it. This body oil is incredible...it is moisturizing, gives skin a lovely glow, yet absorbs quickly and is not greasy. The fragrance is amazing as well. Sandalwood, amber, and musks are my favorite fragrances, but musks will sometimes react with my skin, and the fragrance will turn. This oil's fragrance smells as good on my skin hours later and even overnight as when it was first applied. This body oil is going to be a definite keeper for me." —M. Hull

Get it from Amazon for $22 (available in four scents).

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Mariel Guzman is a resident writer on the Buzzfeed Shopping team whose love for shopping (and doomscrolling on TikTok) helps them curate lists of the most trending lifestyle, home, beauty, and fashion products

Reviews have been edited for length and/or clarity.