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No offense to Laneige and Anthropologie, but this $9 Glowy Balm swap and $33 blanket lookalike are eeeevery bit as magical as the originals.

I bought this because I crave that Black Honey and will buy it until the day I die, but I am always paranoid of losing it, so I almost never let it leave my bag. I have tried probably five or six "almost" versions of Black Honey that came close, but this one genuinely spooked me. It has the same easy glide, same buildability, and the same refreshingly hydrating effect. It was a two-pack so I gave one to my BFF, another Black Honey fan, who also could not detect the difference! 

Promising review: "Better than Clinique! I bought this one on a whim but never liked the real Black Honey Almost Lipstick by Clinique, since it tends to run red on me. This shade, in my opinion, is exactly what Black Honey SHOULD be, as it looks more like Black Honey in pictures. For the price, it can’t be beat, so I’m buying more." —HAC 

Get it from Amazon for $6.99 (also available in the pink honey version, and in a two-pack that mixes both!). 

Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much. HIGHLY recommend!" —Cheyenne

Get it from Amazon for $22.99+ (available in women's sizes XS–3XL and 29 colors). 

Promising review: "I am a lotion user every single day. I use face moisturizers that I love. I am over the moon by how good this is. I mainly use it on my neck, hands and forearms. The difference is amazing. My skin actually feels so good. I wish I could but larger containers of it." —Kimberly P. 

Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy

This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy-looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

The color-adaptive formula is designed so one of four shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

Juno & Co. is a small business specializing in personal care and skincare products. 

Promising review: "I’ve loved the Farmacy Green Clean for many years, but at $30+ for a jar that lasts 1-2 months max, it was a pricey product to buy on a regular basis. I wanted something just as good at a lower price and I FOUND IT! This cleanser absolutely melts away makeup and deep cleans the skin without any drying or eye irritation! It smells great and a little goes a loooonng way — I’m in love!" —Amazon Customer

Promising review: "This product actually works! Very affordable, too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" —Mona L Cureton

I bought this after being peer-pressured by all the lovely reviews, and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying and I feel quite refreshed and squeaky clean without ever feeling dry. 

Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II

Get it from Amazon for $9.99 (available in two other scents). 

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "Wish I would have found this sooner! Works great and so far the cheapest option I have found for powder sunscreen. Love that my face isn’t greasy anymore from normal sunscreen!" —Michelle

"I have fine hair so anytime I’m in the sun I get burnt on my scalp. Regular sunscreen make my hair super oily and gross and I cannot stand wearing hats. I'm so glad I found this. You do have to apply it more often, and also it doesn’t work if it gets wet. Love this stuff, it's such a lifesaver." —james

Promising review: "Diva, stop letting these influencers sway you into spending your hard-earned (and scarce) beans on $20–$30 subpar lip balms — you’re paying for the brand, and the quality is questionable. ELF KNOCKED THEM BOTH OUTTA THE PARK WITH THIS! SO BUTTERY, SO YUMMY, SOOOOOOO MUCH PRODUCT!!!!! i wasn’t expecting the tube to be so generous in size, by far the biggest amount I've seen from the market. The flavors are divine, the color payoff is even better than Summer Fridays … and it’s only $9, you cannot go wrong. I just can’t fathom any balm being priced above $12, E.l.f. always hits and barely misses. 🩷💋" —SONIA

Get it from Amazon for $8.64+ (available in six colors). 

Promising review: "These are my new favorite. They are comfortable and do not show under all my clothes. They are super soft too and hold up all day without gapping. I have been buying Victoria’s Secret underwear for many years spending unnecessary money. I’ll repurchase these over and over again." —Joshua

Psst — if you're looking for a thong option, reviewers are obsessed with these Skims-inspired thongs that are also on Amazon! 

Get a set of six from Amazon for $19.99+ (available in women's sizes XS–XL and 10 sets). 

Promising review: "One of my favorite bags bought on Amazon. Holds everything, but it’s not bulky or anything. Great quality, and it looks basically like the Coach bag. AMAZING. Definitely worth the money." —Jocelyn Dianne

Get it from Amazon for $22.99+ (available in 18 colors). 

Promising review: "All my life I've used a rag for cleaning my face. I started having breakouts. I saw this on TikTok so I decided to purchase. Since I've been using these, I no longer have breakouts. The towel is soft to the skin and works very well since I have sensitive skin. I will most definitely purchase again." —India Freeman

Get a set of 50 from Amazon for $12.99. 

Lulu Candles is a US-based small business that specializes in scented candles and perfumes. 

Promising review: "This is such a great candle that fills the room quickly with a really nice, strong smell that is soothing and relaxing. I was looking for a less expensive Le Labo Santal 33 scent candle, and this one is very, very close! It's a bit stronger, but I love it! The shipment arrived fast, and I just love how fast it fills up the room without being lit for so long!" —Cristina Bertolotto

Get it from Amazon for $18.50+ (available in three sizes, in gift box options, in packs of two, and in a variety of scents).  

Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Amazon Customer 

Get it from Amazon for $9.97 (available in 16 styles).

Promising review: "I know you have seen this on TikTok and wondering if they are worth the hype. They are so just order them. I have so many colors from this brand, they are so easy to apply. Get them." —Milly

Get it from Amazon for $9.90 (available in a variety of shades). 

Promising review: "I’ve been buying these for years. They replaced my Ray-Bans that look identical! Fit great and with the price point I don’t have to worry too much with my kids and being on the go!" —Jessica M

Get a pack of three from Amazon for $18.99+ (available in 13 sets, as well as two-packs and individual pairs). 

Billion Dollar Brows is a small business that specializes in beauty products. 

Promising review: "I have found a new eyebrow enhancer powder! I’m blonde, and my eyebrows don’t show up very well. I have tried a lot of colors and products, but the rich, soft color of this one beats them all. Easily glides on, covers my gray brow hairs, and helps my eyebrows frame my face. And this one stays on all day until I wash it off! Well worth the price and the quality surprised me!!" —Pammer

Get it from Amazon for $12.99+ (available in five shades and multipacks). 

Promising review: "The perfect non-name-brand ring you can find honestly. I wasn't looking for a Cartier knock-off when I found this ring, but I have had people ask me if it's the real deal. I honestly love this ring though, the sizing was accurate, it is weighted well, none of the 'diamonds' have fallen off, and it hasn't tarnished! I've worn it daily for almost a year now and it has held up well. It has some very small scratches on it, but that's typical of most rings. For the price, I am super happy with this ring and I honestly can't believe how well it has handled everything I've put it through." —Eva Richterkessing

Get it from Amazon for $9.99 (available in sizes 5–12, three finishes, and two styles).

Promising review: "I have combination skin and the Tatcha Rice Wash is the only thing I can use. I was gonna spend my last few dollars on the Tatcha but then I saw this. With the price I thought if it doesn’t work, it isn’t a huge deal. I’m never going back, this is like the exact same thing and you barely need any, the scent is the only difference besides it being a bit thicker BUT THAT'S GOOD because it’s BARELY thicker AND that means even less goes a much longer way. This is a holy grail item. If you haven’t tried it, I soooo highly recommend." —Lingaling

Get it from Amazon for $9.99+ (available in two sizes). 

Promising review: "I love this so I ordered a second for backup! Depending on my day I will add no more than one or two drops to my moisturizer or my primer. Takes away the winter pallor of my face which definitely has not had enough sun lately. The bottle is small, but you don’t need to use much. Reasonably priced for the amount. I would say buy it." —Incognito

Promising review: "So comfy and they look just like the photo! The quality is great, they aren't see through, and I love the bright color! They fit true to size. They are definitely a great value for the money." —Hope

Get it from Amazon for $9.99+ (available in women's sizes XS–XXL and 22 styles). 

Dossier is a small business that specializes in alternative, affordable perfumes — check out the rest of their options on their Amazon storefront! 

Promising review: "Gorgeous scent! I love perfumes, and I’m super picky. I either love or return. This scent is gorgeous. Smells a bit sweet but not overly sweet, not super vanilla, just a hint of it with sophistication. Very soft and sultry. I applied moisturizer (thin, thin layer of Vaseline) and then sprayed perfume. It stayed on my skin for probably over eight hours. I checked my sweater the next day you could easily smell it on my sweater. Definitely worth the money." —Amazon Customer

Get it from Amazon for $29+ (available in four scents and two sizes). 

Promising review: "I got these for my girls for Christmas. They are very good quality and comparable to Lululemon. My girls love these and are now asking for them in all of the colors." —Placeholder

"Really cute! Love how easy it is to take cards/cash out of the pouch! Also love how many things you can fit in the bigger bag!!" —Abri M 

Get it from Amazon for $8.98 (available in 11 styles). 

Check out a TikTok of the E.l.f. tubing mascara in action. 

I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. 

Get it from Amazon for $8 (available in three shades). 

Promising review: "I bought this before I was gifted the Dorsey necklace and they are almost identical. If you don’t want to spend $$$ on the Dorsey necklace, this is a great option." —Bianca

Get it from Amazon for $14.95+ (available in yellow gold, rose gold, white gold, and three other styles). 

Peach Slices is a small business that specializes in affordable skincare products. 

Promising review: "I use these once a week and they really help my huge nose pores look way smaller and cleaner. The first time I still had some oil and gunk in my pores but the second time I had even less. By the third time I used them, the only oil was on the patch, and my nose has never looked better. My pores appear smaller and my nose is smoother." —Sarah Cavasos

Get a pack of seven from Amazon for $9.88. 

Promising review: "Wow wow wow!!! 🤩 This blanket is so soft and the colors and image is so vibrant! The material is great. Lightweight but also snuggly weighted, I don’t know how to describe it. I almost bought the one from Anthropologie, but this is exactly like it way less price! I think I’ll be gifting a few of these because they are so nice!" —Amy

Get it from Amazon for $34.99 (available in 16 styles). 

Promising review: "I’ve used this setting spray a few times now and I absolutely love it. It really helps my makeup stay in place all day without needing touch-ups, even in heat or humidity. The mist is super fine and dries quickly without feeling sticky or heavy on the skin. It sets everything beautifully without ruining your makeup or leaving any residue. I also love that it doesn’t have a strong scent. If you want your makeup to last and still feel comfortable, this is a great choice. Definitely a new favorite in my routine!" —YSantiago

Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Cheeks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F. 

Get it from Amazon for $10.97+ (available in five styles). 

Promising review: "I wear this going on walks or elevating an outfit to run errands. The side pocket is perfect to fit my phone or wallet. Very comfortable, especially in the spring/summer! Packs well for trips. It’s a staple in my closet. Great quality for the price." —Jamie

Get it from Amazon for $29 (available in women's sizes XS–XXL and 20 colors). 

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. 

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $19.99 (available in 12 shades). 

Promising review: "I wasn’t sure what to expect with buying a hat that’s half the price of my usual Wallaroo hats. The hat arrived pretty compressed, and I was worried that it might not regain its shape, but it did! It’s very good quality, comfortable, and looks attractive. I actually like it better than my Wallaroos because it’s a tad smaller and just feels more proportional. I’m going to buy more colors and back-ups. Good hat at a good price." —LPF

Get it from Amazon for $25.99 (available in three sizes and 21 colors). 

Promising review: "So cute, love it! Functional buttons all the way down. Light ribbed fabric and the style is darling!" —Megan 

Get it from Amazon for $19.99 (available in women's sizes S–XL and nine colors). 

iJoy is a small business that specializes in headphones and tech accessories. 

I own a pair of these, and because I'm vain as heck and need to own all things pink, but I was decently surprised by how well they muffle noise! I feel like these are ideal for people who still want to hear some of the world around them (read: parents, people working in open offices), but still want to listen to their tunes comfortably. The charge on these goes for at least four hours (I haven't tried it beyond that yet), and the Bluetooth connects to my devices super easily. Excellent pair of headphones for the price point. 

Promising review: "These headphones surprised me. I thought they were not going to be as great because of how cheap they are, but the bass is amazing! The noise cancellation is so good that I can’t hear anything. The volume is loud and sound quality is a win, and just how I like it. Very snug and comfy, recommend! Thanks TikTok, lol :)." —Chevelle Revero

Get it from Amazon for $29.99 (available in four colors). 

Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower when my hair is still damp I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on and then after I blow dry I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein

Get it from Amazon for $13.99+ (available in two sizes, a mist style, and four other formulas).

Promising review: "Creamy and blendable. These are great blushes and have lots of pigmentation. Very creamy and a smooth application on the skin! It is a great [alternative] to the Rare Beauty blush. It lasted me the whole day and did not melt off. It has a lot of coverage and does not need too much when applying." —Harsh Argawal

Get it from Amazon for $6.39 (available in three shades and in sets). 

Promising review: "I've been using the Vitamin C Face Serum for a few weeks now, and I’m absolutely in love with it! My skin feels so much smoother and brighter, and I’ve noticed a significant reduction in the dark spots I’ve been struggling with. The serum absorbs quickly, leaving no greasy residue, and it has a lovely, light scent. My complexion is looking more even, and I can see a visible improvement in my skin tone. I also appreciate how gentle it is on my skin, with no irritation at all. This serum has quickly become a must-have in my skincare routine! Highly recommend for anyone looking to tackle dark spots and brighten their skin." —Patricia D. 

Get it from Amazon for $13.99+ (available in four scents). 

Reviews have been edited for length and/or clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.