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You could spend $24 on a gloss from Summer Fridays... or you could get the same results for literally five bucks.

Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F. 

Get it from Amazon for $10.97 (available in five styles and as a pack of two). 

The color-adaptive formula is designed so one of four shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

One creator on TikTok went viral for showing the difference in their hands after pumping eye cream to the back of one before applying it to their under eyes for 15 years. In a later TikTok video, they revealed they used this eye cream for about a decade! 

LilyAna Naturals is a small business that specializes in beauty products. 

Promising review: "This is by far the best eye cream I have ever used!!! Within a week of using LilyAna eye cream morning and night, I’ve noticed a big difference with my fine lines and crow's feet. I just turned 44 in November and my skin looks like I’m in my early 30s. Worth every penny!!!!! I’ve purchased this cream twice and will definitely continue to buy. You will not regret the purchase." —melissa 

Get it from Amazon for $15.99+ (available in three sizes, a two-pack, and as a version with caffeine).

Londontown is a small business that specializes in nail care products. 

Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well.  With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" —Sofia K 

Get it from Amazon for $20 (available in 10 shades). 

Promising reviews: "This stuff is so legit I’ve gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation and sometimes I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" —mapagill

"If you like Charlotte Tilbury, flawless filter this is leaps and bounds better! Just buy it. The coverage is better, [it] makes my skin have the most amazing natural glow! The colors run with a more warm/yellow undertone which worked great for me! Spend a fraction of the price and just get it, you will be happy you did!" —Amazonreview

Get it from Amazon for $14+ (available in 14 shades).

Promising review: "Love love love this stuff. This is such a stellar product that is so versatile. Can be worn alone to put some glowy life to skin. Add to foundation or layer it. Beautiful. Use it as a base where you put highlighter on top. Mix some with moisturizer. This, in my opinion, is better than so many high-luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It’s not an oily feeling at all, and it doesn’t dry out the skin either. Just a total package. Can’t beat the price either." —Figgy08

Get it from Amazon for $14.97+ (available in five shades and in two-packs).

Promising review: "Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So, I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet were the softest they had ever been. Love love love." —Cheri whisker

Get it from Amazon for $7.99 (available in three scents, as a two-pack, and in a kit with gloves and a foot file). 

Promising review: "I absolutely love this product. The dark color is perfectly sheer. It also adds the most beautiful color to your lips. I am a Clinique Black Honey lip fan, and this gives me the same look for a fraction of the cost. I love it and have several that I keep in various spots. Not sticky either, which is my biggest gripe about lip glosses. My hair doesn’t get stuck in this like some glosses, but I get the shine." —Hamps5

Get it from Amazon for $8 (also available in six other shades). 

Promising review: "This is the most moisturizing lip treatment in the market. When my lips started getting dry due to the cold season I was thinking of buying the Laneige lip mask, but it’s soooo expensive. This is a fraction of the cost and feels just the same. Very good product." —Riya

Get a set of three from Amazon for $9.90 (available in five combos). 

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff

Get it from Amazon for $14.95 (available in three scents, four sizes, and as a two-pack).

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

BuzzFeed Shopping writer Emma Lord says: "I bought this after being peer-pressured by all the reviews and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying and I feel quite refreshed and squeaky clean without ever feeling dry."

Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II

Get it from Amazon for $9.99 (available in two other scents).

Promising review: "Makes skin very glowy and elastic! I love to use The Ordinary for my skincare. I have tried several of their products, and the best things I like about them is their affordable prices and quality. This serum is thick but lightweight and absorbs fairly quickly while leaving a smooth layer on top. I use it every night before bed, and I wake up every morning with my skin feeling super soft, hydrated, and plump. This has been great for combating dry skin in the winter, and to fix my skin barrier after using exfoliating products and other harsher products. Definitely would recommend, it gives you glassy skin that you will love!" —Rina

Get it from Amazon for $9.90 (also available as a two-pack). 

Check out a TikTok of the E.l.f. tubing mascara in action. 

BuzzFeed Shopping writer Emma Lord loves this: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."

Get it from Amazon for $8 (available in three shades). 

Promising reviews: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo

"I love everything about this lotion! I had been using a body butter that was ten times as expensive, but I was looking for a cheaper alternative and I am SO glad I found this! I immediately ordered three more bottles." —Samantha

Get it from Amazon for $9.97 (available in seven scents, a two- and five-pack, and in bundles with the body oil and shave oil, also sold separately). 

Dermora is a small business that specializes in eye masks and foot peels. 

Promising review: "I have to say I was a skeptic on these but bought them anyway on a whim after seeing them on The Today Show. Much to my surprise I found they really did what they said they do. The puffiness under my eyes was substantially reduced and my skin felt much softer and moisturized. They're a great addition to your self-care." —janiem

Get 20 pairs from Amazon for $14.99 (also available in sets of 15, 30, 50, and 100, as well as a "Wedding Edition").

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

BuzzFeed Shopping writer Emma Lord uses these: "I bought this and love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular." 

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Get a two-pack from Amazon for $9.99 (also available in a pack of four and travel-sized). 

Promising review: "This product actually works! Very affordable, too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" —Mona L Cureton

Get a two-pack from Amazon for $14.95 (also sold individually and as a four-pack). 

Promising review: "I've only been using these for four days but my skin is smoother! I like that I'm not using plastic bottles for my body soap. I am using the least exfoliating one for now. But once I'm totally used to it, I will move up to the other one. So far, I'm impressed. Lots of lather and my soap doesn't slip out of my hands anymore!" —Doris M. 

Get a set of two from Amazon for $11.99 (NOTE: these are available in deep exfoliating, gentle exfoliating, and a pack of both!). 

Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy

Get it from Amazon for $4.66 (also available in one other scent as a five-pack). 

This treatment is for all curl types! Reviewers with 2a-4c hair have mentioned it works for them. 

Promising review: "I love this hair conditioner I LITERALLY use it everyDAY! It leaves my hair so soft and my natural curls are so bouncy! I’m in need of more soon! Definitely recommend this to anyone. And it smells so good too!!!" —Wendy 

Get it from Amazon for $6 (also available as a two- and three-pack). 

Btw, this formula is a bit thicker than other primers, but just needs a bit of warming up between your fingers before blending it in! 

Promising review: "Love this. It truly covers my pores, and I noticed it covers some of my wrinkles. I apply it right before I apply my foundation. There is no drying time needed. And it makes my skin silky smooth. I'm buying it again as I write this review. Thanks for this product." —Greeneyez 

Get it from Amazon for $14.97 (also available in stick form). 

Check out a TikTok of the plumping lip filler in action.

Promising review: "The BEST! I have used many lip plumpers, and this one for the price is absolutely outstanding! It does not have tacky feel or un appealing taste. When I first put it on, it went on almost a bluish purple. But it dries down to such a nice soft natural but enhanced lip color. I have received compliments on it so purchased an additional four more. Highly recommend recommended!" —Wrapping paper

Get it from Amazon for $4.99 (available in five tints). 

This is designed to work on all hair types, with reviewers with 2a-4c hair mentioning it worked for them! 

Promising reviews: "I have been buying this for a long time for me and my daughter. I have thin, curly hair but it gets dry in the winter and this really brings it back to life. My daughter has THICK and super curly hair and it keeps her hair so hydrated (we use it as a mask every two weeks on her). Highly recommend." —Marina M. 

"I love this and I’ve gone through probably four bottles of it. I have straight, fine, bleached hair and it does an amazing job of smoothing out my hair without any added weight. My hair is silky and smooth after every use! It’s so affordable and the smell is to die for! I wish I could put my finger on what it’s like but I adore the scent. I will forever keep purchasing this! Great price for an amazing product!" —Tawni

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Get a bottle from Amazon for $7.40+ (available in white and a limited edition style and in a two-pack).

Promising reviews: "I was thoroughly impressed with this dry shampoo. It's affordable, effective, and everyone compliments how great I smell when I use it. Two bottles lasted me a few months. It does have a white cast, but that can easily be worked into the hair to become undetectable." —Meg B. 

"My new favorite dry shampoo!! Smells SO GOOD!! I usually use Batiste dry shampoo. This one popped up as a recommendation and the price was HALF the cost with more product. I love it so much that I’ve now set it up as a monthly subscription. Also a bit less powder residue as my usual dry shampoo and so far the product is dispensed with more consistency than that of my other brand. I thought the packaging was cute and feminine. So glad I tried, great product!!" —Amazon Customer

Get it from Amazon for $6.97 (also available as a two-pack). 

Promising review: "I bought the Benefit version a couple of months ago and was very underwhelmed by it, but this product is sooo soo much better than Benetint. The pigment is so good and natural at the same time. A 10/10 for sure. And at this price point what’s there not to like?" —Rachael

Get it from Amazon for $6.90+ (available in nine shades and three-packs). 

Promising review: "This is one of the best brushes I’ve ever owned. It’s the perfect size and super gentle on curly hair. I love that I can brush my hair easily and fast with no pain and my hair does not break. I highly recommend getting this brush." —Veronica E. 

Get it from Amazon for $9.99 (available in three colors). 

Moodmatcher is a small business that specializes in color-changing lipstick. 

Promising review: "This color is beautiful, and shows up differently on everyone. The thing that I like most about this product is that it stays on all day even through eating several meals. I have to use a microfiber cloth to remove it at night!" —Rasheda

Get it from Amazon for $6.59 (available in 10 shades). 

Promising review: "This spray is amazing. I had a rash on my face and it disappeared after one use of this spray. I had a stye in my eye and the skin around the eye was irritated. This spray fixed not only the irritation but also the stye, which went away. Any sort of blemish or acne is taken care of with this simple, inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. The SOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It’s a miracle worker." —Squid466

Get it from Amazon for $13.99+ (available in five sizes and in two- and four-packs).

Promising review: "I normally don’t love lip products. I have small lips and I am never really satisfied! But this stuff is sooooo good! You don’t even understand how moisturizing and glossy this is. It’s not sticky, very pigmented, and the stain it leaves behind is gorgeous! I got the Rosie one, and it's chef's kiss perfect! I’m totally getting more!" —Katherine Stanton 

Get it from Amazon for $11.97 (available in 12 shades). 

Promising review: "So quick and easy to get full fluffy brows! It does it all in one. Gives them volume, holds them nice without being over-tacky and stiff, and darkens them. So easy in the morning before work. Takes a couple of swipes, and I am ready to go." —jessica alexandra 

Get it from Amazon for $10.97 (available in six shades) 

Promising review: "NEVER GETTING MY NAILS PROFESSIONALLY DONE AGAIN. I love having long nails. I do not like spending fifty bucks just to get them painted. I tried the gel polish, with gel top coat; I tried the gel system with the lamps; I tried every polish out there. My hands get washed hundreds of times daily. This stuff is unbelievable. It really works the way they say it does. I applied it about one or two minutes after finishing a second coat of color and within minutes it had bonded and set and my nails stay shiny and polished for over a week. That is not the full two weeks claimed, but I am unusually hard on my nails so over a week is AWESOME. I immediately ordered several more." —Amazon Customer

Get a two-pack from Amazon for $9.38 (also available in two other formulas). 

Promising review: "I don't know what kind of sorcery this is but it has literally changed my skin!! First time I used it, my skin felt tighter and more balanced. A week later, twice a day, my skin is so much brighter. Better texture and even coloring. Pores seem tighter. Not a single pimple since. It looks so healthy. Whatever magic this is, it works better than any expensive designer skin lab crap that I've tried." —Np

Get it from Amazon for $17.99 (also available as a two-pack).

BuzzFeed Shopping writer Emma Lord loves this: "I SWEAR by this facial cleanser. I used to be pretty acne-prone, but after I switched to this (which I follow up with the snail mucin essence in the evenings), my skin lost that rough "bumpy" texture from the tiny acne clusters and stayed suuuper hydrated. It's a heck of a lot easier to put my makeup on now, because my skin isn't randomly crusty or overly-moisturized. It also just feels really good on my skin!" 

Promising review: "Got this after seeing a recommendation on TikTok. It's been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" —L. Ashburne

Get it from Amazon for $12.37+ (available in three sizes and as a refill).

BuzzFeed Shopping writer Emma Lord says: "I love love love this lip balm. I compare it to the $24 version from Summer Fridays, which I've been splurging on — I love that brand because it lasts so long and is so high quality, but this $5 E.l.f. version feels comparable and, more excitingly, comes in smaller versions so I can stock my totes and bathroom with them whether I'm at home or on the go. It's hydrating, lightweight, doesn't get sticky, and adds a perfect ~subtle~ gloss whether I'm using it alone or on top of a lip color. I love the vanilla flavor so much, it's got a similar vibe to the birthday cake flavor that Glossier sometimes carries." 

Promising review: "BUY IT, you won't regret it! After purchasing some of the more expensive Laneige ones, I decided to try this lip balm. I feel like these work so much better, and for so much less money! I'm obsessed with the scents and the formula is non-sticky, in my opinion, just a good slick balm. Peach smells like the peach ring candies, and honeydew actually reminds me of the old B&BW scent Cucumber Melon." —Kelly

Get it from Amazon for $5 (available in five flavors, including a newly released blueberry!). 

Reviews have been edited for length and/or clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.Divinia Tarin is a resident writer on the BuzzFeed Shopping team who covers a variety of topics, including travel, home, beauty, gift guides, and anything that’ll add just a bit of whimsy into people’s lives.