Kid Rock appeared to be in serious denial as he weighed in on Bad Bunny’s Super Bowl performance days after his headlining gig at a rival halftime show put on by conservative organization Turning Point USA.

During a Monday appearance on Fox News’ “The Ingraham Angle,” Rock seemed to reveal how thick his right-wing bubble must be when asked about the Latin sensation’s live spectacle.

“Like most people, I didn’t understand any of it,” the MAGA-allied musical artist told pundit Laura Ingraham.

Bad Bunny’s dynamic 13-minute set was sung almost entirely in Spanish — a language spoken by over 44 million Americans, according to 2024 data from the U.S. Census.

“I saw there’s a lot of dancers and a lot of big to-do stuff,” the singer, real name Bob Ritchie, went on. “And, you know, he said he wanted to have a dance party; it looked like he had one. Not my cup of tea, but I don’t fault that kid for doing the Super Bowl, getting in front of a global audience.”

Unclear if he was feigning pity or just woefully out of touch, the “Bawitdaba” singer said, “I fault the NFL for putting him in that position and Turning Point for having to come out and have an alternative for people to watch. You know, it’s just — poor kid.”

Rock’s show of sympathy seemed strange, given the available data around Sunday’s show.

Bad Bunny’s Super Bowl performance reached an average of 128.2 million viewers, according to Nielsen data released on Tuesday. It fell short of last year’s record-breaking halftime performance by rapper Kendrick Lamar, which drew 133.5 million viewers.

By comparison, Turning Point USA’s pre-recorded “All-American Halftime Show” had 6.1 million concurrent viewers live on YouTube on Sunday, according to The New York Times. The performance has clocked about 22 million streams on TP USA’s official YouTube since.

This article has been updated to include Nielsen data not available at the initial time of publication.

By entering your email and clicking Sign Up, you're agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy.